Most cannabis brands chase yield. Keith and Chloe Healy chased flavor — and it is the reason a two-person operation that started in a Sebastopol garage in 2016 grew into one of California's best-selling flower companies without ever leaving the indoor-craft tier. Based in Oakland, Fig Farms built its reputation on exotic, terpene-loud genetics grown with obsessive attention to detail.
Its signature cultivar, Blue Face, won Best in Show and 1st place Indoor Flower at the Emerald Cup 2023 and took top honors at the High Times SoCal Cannabis Cup — results that cemented the brand as a benchmark for premium indoor flower in a market flooded with corporate-scale competitors.
What is Fig Farms?
Fig Farms is a craft cannabis cultivator and breeder that grows small-batch, high-terpene indoor flower. Unlike brands that license genetics or outsource growing, the Healys breed and cultivate their own cuts, which lets them chase specific flavors and effects rather than raw yield. By Q1 of a recent year, Fig Farms ranked among the top five selling flower companies in California — rare air for a family-owned operation competing against much larger vertically integrated players.
Key takeaways
- Founded: 2016, in a garage in Sebastopol, California.
- Founders: Keith and Chloe Healy, husband-and-wife breeders and growers.
- Now based in: Oakland, California.
- Signature strain: Blue Face — Emerald Cup 2023 Best in Show.
- Market position: among California's top-five selling flower companies.
Who founded Fig Farms?
Fig Farms was founded by Keith and Chloe Healy, a husband-and-wife duo of cannabis genetic breeders and growers who are also parents of three. Their hands-on, family-run approach is central to the brand's identity: the same people selecting phenotypes and dialing in the grow are the ones whose name is on the jar. That founder-led model is why Fig Farms reads as a craft brand even at top-five sales volume.
Why is Blue Face such a big deal?
Blue Face is the strain that put Fig Farms on the national map. It won 1st place in the Indoor Flower category and Best in Show at Emerald Cup 2023, and Fig Farms also landed first-place wins at the 2023 High Times SoCal Cannabis Cup. Winning California's most prestigious competition against the state's best growers is a credibility stamp that money can't buy — and it turned Blue Face into a must-try for serious flower consumers.
Fig Farms at a glance
Best For: Flower connoisseurs who prioritize terpene intensity, appearance and craft cultivation over lowest price.
Flavor Profile: Exotic, loud, terpene-forward cuts — the brand is known for chasing distinctive flavors.
Signature cultivars: Blue Face and a rotating lineup of exclusive genetics.
Ideal for: Emerald Cup followers; premium indoor-flower shoppers; consumers who track breeders and phenos.
Grower Notes: Founder-bred, small-batch indoor cultivation; Blue Face is a Fig Farms in-house selection with award pedigree.
What Fig Farms tells you about California craft cannabis
Fig Farms matters beyond its own jars because it proves a family-run, breeder-led brand can win on quality in a market obsessed with price and scale. As discount eighths flood shelves, Fig Farms sells the opposite: distinctive genetics, competition pedigree and a founder story. It is a template other craft brands — and the sun-grown revivalists like Garcia Hand Picked — are following.
Common mistakes shoppers make with hyped craft flower
- Buying on name alone. Even within a top brand, batches vary — check harvest date and terp smell where allowed.
- Ignoring the breeder. Fig Farms' value is in its in-house genetics; a strain name copied by another grower isn't the same cut.
- Chasing only THC. Blue Face's acclaim is about nose, structure and effect — not just a number.
What to do next
Look for Fig Farms drops at premium California dispensaries and try Blue Face if you can find it in stock. To see how Fig Farms stacks up against other elite California cultivators, browse our brand and strain libraries, and read our Emerald Cup coverage to understand the competition that made Blue Face famous.
Frequently Asked Questions
Who owns Fig Farms?
Fig Farms is family-owned, founded in 2016 by husband-and-wife breeders Keith and Chloe Healy. They still lead breeding and cultivation for the brand.
Where is Fig Farms grown?
Fig Farms started in a garage in Sebastopol, California, and is now based in Oakland, where it runs its craft indoor cultivation.
What is Fig Farms' most famous strain?
Blue Face is Fig Farms' signature cultivar. It won Best in Show and 1st place Indoor Flower at the Emerald Cup 2023 and earned first-place wins at the 2023 High Times SoCal Cannabis Cup.
Is Fig Farms a big brand or a craft brand?
Both. Fig Farms operates as a founder-led craft brand but sells at scale — it has ranked among California's top-five selling flower companies while remaining family-owned.
What makes Fig Farms different from other cannabis brands?
Fig Farms breeds and grows its own exotic genetics in-house rather than licensing strains or outsourcing cultivation, which lets it prioritize distinctive terpene profiles and quality over yield and price.
Related High Rise Co resources
Explore more California cannabis brands, browse the strain library, find upcoming cannabis events, and read our Emerald Cup 2026 preview.