SKYLRK Justin Bieber: The Joint Phone Case Success Story
Explore how SKYLRK Justin Bieber used a stealth Coachella launch and a viral joint-holder phone case to redefine mainstream cannabis gear. Read on High Rise Co.
By: The High Rise Co.
Category: Products
SKYLRK Justin Bieber is the most quietly executed celebrity brand launch in recent memory — three years of stealth development, a Coachella headline slot, and $15 million in merchandise across two weekends. No press release. No influencer seeding. Just product, placement, and a sold-out joint-holder
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