Put a piece of content on LinkedIn right now, and the organic reach will blow your mind. It’s like Facebook circa 2011 to 2013. Everyone in B2B should be thinking about LinkedIn, because “you have a moment where you [can] get to scale.” Take advantage of it while it lasts. A key component is providing insight or value amongst nice topics and groups and staying engaged with your commenters and viewers.
2. Tell, Not Sell
Act like a media property, not an advertiser, was Vaynerchuk’s next piece of advice for marketers. “Bring value to your target audience,” he said. That’s the only way to break through in today’s content-saturated world.
Vaynerchuk also said “99%” of people are eliminated from social success because they have selfish creative and content. His advice is to focus your content on utility or entertainment. “You have to do it for the audience, not for yourself,” he said. And remember: “Empathy for the end user is the ultimate unlock.”
3. Mobile Is The Only Thing That Matters
Vaynerchuk took his mobile device out of his pocket and held it up in front of the audience. “If you can’t communicate on the eight platforms that dominate consumption on mobile, you will fail,” he told the audience.
And, he said, chances are that all of the apps that you use most on your phone are either for entertainment or utility.
4. Don’t Just Repeat What Works
Experimentation, Vaynerchuk said, is imperative for success in business. His advice: Take 20% of marketing spend out of what’s working to try new things. Diversify your marketing ideas and implement new strategies constantly to see what is working and what is not. He’s also very bullish on SMS selling.
5. Grow Your Personal Brand
Finally, there’s nothing more important than sharing your personal thoughts and your industry takes in blog form on LinkedIn, Vaynerchuk said. “It is your absolute insurance policy for your personal brand,” he said.
He also questioned why so many people now find the term “personal brand” so out of vogue. But don’t worry about the language; if we just called it “reputation,” none of us would question whether we should continue growing and improving it, he said.