On this segment of The Doobie Talk Podcast we cover how we captured millions of emails using basic strategies and funnels. Below is the rough outline and processes - tune in and watch the full episode for more gems :)
We are looking to attract new traffic or customers to our website and build segmented lists to market too. There is a few ways to do this, but we are going to give you a little hack:
-Create A Giveaway To Your Niche
-Create Valuable Information/Content
-Offer Something In Return
It should look something like this:
"Drop Your Email Below and Enter To Win Our Contest"
"Enter Your Email Below and Get Marketing Hacks Delivered Daily"
Make sure you have a relevant and enticing photo or content to go along with your tag-line.
Create a Facebook Post with the above information - click "BOOST POST"
This will allow you to boost your post to whatever audience your trying to hit!
Lets say its a basketball brand:
Win this Kobe Bryant Jersey - Drop Your Email Below To Enter
Create BOOST POST - target Kobe Bryant Fans/BasketBall Fans - Anyone who you think is most likely to convert on the offer!
You can spend as little or as much as you'd like - I'd recommend at least $50.
You will also want to set this same contest up on your webpage - Be sure you also setup an email capture on your website or lead page with the same value prop - now we are looking to collect either on the post or through the traffic coming in.
Create a MailChimp Account with separate "lists" pertaining to your segments. For example:
List 1: Customers
List 2: Giveaway Sign Ups
List 3: Opt-In Emails
Make sure to integrate your email capture to Mailchimp so they can automatically sync - keep in mind all of the emails on your Posts or Social you will have to scrape manually and import.
Now you have separate segmented lists that you can send certain deals or information to.
Ok now that thats done you can have some real fun - take all the emails you captured or collected and export it into a CSV File.
Setup a Facebook Ad Account
Go To Audiences // Create Lookalike Audience
Input your emails into "custom audience" and create.
Then create a "lookalike" audience based off the custom audience you created.
Now Facebook is going to create a new list of users you can target based upon the data you plugged in - amazing, just like that you have an entire new audience to market too!
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