The High Rise Co

Canndescent | California Luxury Flower Brand, Effects-Based Naming Since 2015

Canndescent is a California luxury cannabis flower brand founded in 2015, known for effects-based naming (Calm/Cruise/Create/Connect/Charge), solar cultivation, and the Justice Joints nonprofit line.

# Canndescent The California flower brand that threw out strain names entirely and replaced them with five words that actually mean something to consumers: Calm, Cruise, Create, Connect, and Charge. Founded in 2015, Canndescent was the first luxury cannabis brand in California and held the number one position in the state's flower category as recently as 2017. ## Who They Are Canndescent was founded in 2015 and built a brand identity around effects-based naming at a time when the industry was

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