Cultivate was a Massachusetts cannabis retailer with three dispensaries, in Worcester, Leicester and Framingham. All three are still open, but not under this name. Cultivate was absorbed into Sunnyside, the dispensary banner operated by Cresco Labs, and the brand's old web address now forwards to a Sunnyside page announcing the change.
The transition was clean at store level. Every Cultivate location became a Sunnyside location and kept selling the same products, with new offerings added over time, and the stores took on Sunnyside branding and aesthetic updates. The one thing customers had to redo was their account, since a Cultivate login does not carry over and returning shoppers register again.
The three former Cultivate shops still operate at their original addresses: Worcester at 1023 Southbridge Street, Leicester at 1764 Main Street, and Framingham at 250 Worcester Road. Each runs as an adult-use store. You need to be 21 or older with a valid government-issued photo ID, and no medical card is required to buy.
What sits on the shelves now reflects the parent company. The menus lean on Cresco's own flower, priced around $25 for an eighth, alongside names like High Supply, Old Pal, Bostica and Rove. The Worcester flower list alone runs past 200 entries, with strains such as Blue Lobstah, Chocolate OG, Gastropop, GovernMint Oasis and Purple Venom.
Beyond flower, the range covers vapes, edibles, pre-rolls, concentrates, capsules, beverages and accessories, with topicals on the Leicester menu. Everything is sourced from licensed producers working to Massachusetts regulations. You can browse a store's live menu and order ahead for pickup at any of the Massachusetts locations, which saves time and holds what you want before it moves.
Pricing runs on volume. The Massachusetts menus carry rotating multi-buy bundles: three Bostica eighths for $60, four Cresco liquid live resin carts for $60, two Rove vapes for $90, two ounces of High Supply or Old Pal for $190. Daily price reductions sit across the regular range as well, so the bundle list is worth reading before the single-unit prices.
The menus are also sorted into collections that make a first visit easier: Under $20, New Arrivals, Best for Beginners, Staff Picks, Best Sellers, High THC and Microdosing THC. It is a practical way to narrow a 200-item flower wall down to a shortlist.
Staff are called Wellness Advisors, on hand to walk newcomers through the menu and answer questions, and the wider Sunnyside pitch leans on education, quality and customer care. For anyone who shopped Cultivate for years, the name over the door is the biggest thing that changed.
Sunnyside is not a Massachusetts-only banner. Cresco runs it as a multi-state chain with stores in New York, Illinois, Ohio and Arizona among other markets, which is the scale Cultivate's three shops were folded into. That is the real change here: a local operator's stores became outposts of a national retail chain.