At a glance
Elements is a rolling-paper and smoking-accessories brand within HBI Innovations, the company founded by Josh Kesselman whose portfolio also includes RAW and Juicy Jay's. Elements is best known for ultra-thin white papers with a visible watermark and for a catalog spanning booklets, rolls, pre-rolled cones, tips, machines, trays, storage and other accessories. It is an accessory brand, not a cannabis grower, dispensary or infused-product manufacturer.
Ownership and brand context
The current Elements site states that the Elements name and packaging are registered trademarks of HBI Innovations, formerly BBK Tobacco & Foods. Josh Kesselman's own site identifies him as HBI's founder. Historical profiles connect Kesselman to the development of Elements before RAW became the better-known sister brand, but Elements' own live site does not publish a precise launch year or a separate named founding team.
The core paper
Elements' signature product is an ultra-thin white rolling paper carrying a pressed watermark intended to influence the burn. U.S. regulatory records describe Elements rolling papers in multiple booklet sizes and identify white Elements or HBI watermarks. The current U.S. brand site emphasizes the watermark and burn characteristics but does not provide a complete fiber recipe on the accessible page.
Rice-paper language and material caution
Elements has long been described by retailers and older regulatory invoices as “rice paper,” and the current European catalog still uses that label for some Blue products. The present U.S. site, however, generally says “ultra thin papers.” Because the sources are not fully consistent about present composition, this profile does not state that every current Elements paper is made entirely from rice. Consumers seeking an exact material should inspect the current pack or ask HBI.
Sizes, cones and rolls
The broader range includes single-wide and 1¼ booklets, king-size formats, paper rolls that users cut to length, and pre-rolled cones. Some packages pair papers with tips or closure features. Inventory varies by territory and distributor, so the European catalog and U.S. site should be treated as regional assortments rather than proof that every size is available in every market.
Tips and smoking accessories
Beyond paper, Elements sells tips and filters, rolling machines, metal trays, grinders, ashtrays, storage pieces, tins and branded merchandise. That accessory range explains why the brand appears in smoke shops and cannabis retailers even though it does not sell cannabis itself. Any cannabis, tobacco or herbal material used with the paper comes from the consumer or retailer, not Elements.
Manufacturing-origin litigation
A federal court dispute involving HBI and Republic Technologies focused primarily on RAW packaging claims, but the record also addressed Alcoy-origin stamps used across HBI brands. In January 2023 the court found that HBI made no rolling paper in Alcoy, Spain, and specifically noted that the Alcoy stamp appeared on brands including Elements. That documented finding is material context when evaluating older origin claims or legacy packaging.
Regulatory record
The U.S. Food and Drug Administration issued substantial-equivalence letters covering multiple Elements rolling-paper products in 2021. Those letters establish a federal tobacco-product marketing pathway for the listed papers; they are not a health endorsement and do not mean inhaling smoke is safe. Burning any plant material creates exposure, regardless of how thin or slow-burning a paper is marketed to be.
Counterfeits and buying
Popular paper brands are frequently counterfeited. Use authorized retailers when possible and compare logos, watermarks, sheet count and packaging with the current official site. Old packaging photos circulating online may differ from current packs after litigation and label changes, so a visual mismatch is a reason to verify—not enough by itself to prove a product counterfeit.
Source and claim limits. Ownership comes from Elements' trademark notice; HBI leadership comes from Kesselman's official biography; product breadth comes from the U.S. and European catalogs; regulatory identity comes from FDA records; manufacturing-origin context comes from federal court documents. No exact launch year, separate Elements founder or universal rice composition was inferred. Related products, articles, events, jobs, retailers and media attach automatically in this page's relationship gallery.