Flamer: NYC's Loudest Queer-Owned Cannabis Pre-Rolls | High Rise Co
Flamer is NYC's queer-owned pre-roll brand — sun-grown New York flower, signature red-dyed joints, and a chosen-family crew rooted in community activism.
# Flamer Flamer is New York's loudest, proudest pre-roll — a queer-owned NYC brand rolling sun-grown state flower into signature red joints you can spot across the room. **Who they are** Flamer was born out of New York's queer community, founded by Wyatt Harms, Matias Alvial, and Khalil Acevedo, who met through NYC's gay scene and bonded over activism during the Black Lives Matter movement. Chosen-family owned and operated, the brand launched with the state's adult-use market and reclaimed a slur as a name — turning it into one of the most recognizable identities in [New York cannabis](/blog/cookies-cannabis-brand-berner-empire). **What they make** Pre-rolls, sun-grown and hand-trimmed at Janes Garden, a family-run farm in the foothills of Hooker Mountain. Every Flamer joint is dyed its signature red using a natural soy-based dye, with strain names that keep the brand's humor front and center — Lobotomy, Silly Goofy, Post Nut Clarity, and drag-culture collabs like Sasha Colby Kush. **Known for** Being more than a rainbow-washed logo. Flamer backs its identity with community programming, artist collaborations, and visible support for queer nightlife, and the red joint has become a genuine cultural object in NYC smoke circles — stocked at flagship retailers like Housing Works Cannabis Co. **Where to find them** Licensed dispensaries across New York State, including Housing Works locations in Manhattan and Brooklyn. **The High Rise Read** Most "culture brands" borrow a scene; Flamer is one. The founders built distribution through the community they actually come from, and the product design — that unmistakable red — does the marketing every time one gets passed. Small brand, outsized cultural footprint. Website: heyflamer.com
