Flamer

Flamer is New York's loudest, proudest pre-roll, a queer-owned NYC brand rolling sun-grown state flower into signature red joints recognizable across the room. Who they are: Flamer was born out of New York's queer community, founded by Wyatt Harms, Matias Alvial, and Khalil Acevedo, who met through NYC's gay scene and bonded over activism during the Black Lives Matter movement. Chosen-family owned and operated, the brand launched with the state's adult-use market and reclaimed a slur as a name, turning it into a recognizable identity in New York cannabis. What they make: Flamer produces pre-rolls, sun-grown and hand-trimmed at Janes Garden, a family-run farm in the foothills of Hooker Mountain. Every Flamer joint is dyed its signature red using a natural soy-based dye, with strain names including Lobotomy, Silly Goofy, Post Nut Clarity, and drag-culture collabs like Sasha Colby Kush. Known for: Flamer backs its identity with community programming, artist collaborations, and visible support for queer nightlife. The red joint has become a cultural object in NYC smoke circles, stocked at flagship retailers like Housing Works Cannabis Co. Where to find them: Flamer products are available at licensed dispensaries across New York State, including Housing Works locations in Manhattan and Brooklyn. Brand Identity: The founders built distribution through their own community, and the product design—the signature red joint—serves as a primary marketing tool, establishing a small brand with an outsized cultural footprint.