Native Roots is a Denver cannabis retailer with 20 Colorado dispensaries, running from the Denver metro and Boulder to Aspen, Grand Junction, Colorado Springs and Trinidad. Denver delivery runs daily from 10 am to 9 pm for a $10 fee. The house Green Label and Gold Label lines sit on the shelves next to flower, extracts, edibles, beverages, tinctures, topicals and accessories.
The chain split in 2026. Verdant Capital Partners closed on 15 Native Roots dispensaries on July 31, 2026, and those stores kept the Native Roots name. Co-founder Josh Ginsberg came back as a Verdant principal. Cultivation and manufacturing stayed with NR ParentCo.
From a caregiver grow to the 16th Street Mall
Native Roots started as a small cultivation and extraction facility in Denver. It made products for medical patients under Colorado's caregiver model. Ginsberg counted 17 years of building the brand when the Verdant deal closed.
The first retail door was a medical dispensary on the 16th Street Mall in downtown Denver. In 2013, Native Roots merged with The Dandelion in Boulder and broke ground on a much bigger grow. When Colorado opened adult-use sales in 2014, Native Roots was among the first chains selling recreational cannabis, the Denver Gazette reported in August 2026.
The Mothership and a central distribution hub
That 2013 build became the Mothership, a facility of more than 173,000 square feet. It put cultivation, CO2 and BHO extraction and finished-goods manufacturing under one roof. The company says it ran two grow facilities, fitted with LED lighting, automated irrigation, automated trimming and weighing equipment, and Quastar Photonic Decontamination technology.
Native Roots also calls itself the first Colorado dispensary to hold an off-premises storage facility license. That license let it run a central distribution hub that fed the stores. Scale followed. The company says its flower has reached 4.2 million customers and its edibles 2.3 million, and it trains staff through an in-house onboarding program.
Twenty doors from Boulder to Trinidad
The store map breaks into three regions. The Denver metro and Boulder hold the most doors. The mountain stores follow the ski towns out to the Western Slope, and Southern Colorado runs from Colorado Springs to Trinidad. The 2026 roster on the chain's store locator:
- Denver metro and Boulder: Tower Road by the airport, Boulder, Edgewater, Santa Fe–South Denver, Littleton, Highlands, Colorado Blvd, Longmont, Speer Boulevard and Denver University
- Mountains: Frisco, Aspen, Dillon, Eagle-Vail and Grand Junction
- Southern Colorado: Austin Bluffs, Trinidad, and the Academy, Tejon and Uintah Gas & Grass stores
Aspen is the postcard store. It sits at 308 S Hunter St in downtown Aspen, five minutes from the base of Aspen Mountain, and sells to adult-use customers. Denver delivery works as its own location on the map, with the same $10 fee across the Denver area.
Gas & Grass on Tejon, Uintah and Academy
Colorado Springs gets the chain's most unusual format. Three Native Roots stores there run under the Gas & Grass banner, each pairing a dispensary with a working gas station. One stop covers the tank and the menu.
The Tejon store sits at 1433 S Tejon St, on the corner of Tejon and Brookside streets, and opens daily from 9 am to 8:45 pm. It serves both registered medical patients and adult-use customers. Garden of the Gods is 15 minutes away, and Pikes Peak and Red Rock Canyon are close by. The Uintah and Academy stores carry the same banner.
Green Label, Gold Label and the Garden Club
The house product runs in two tiers, Green Label and Gold Label, and both lead the chain's homepage. The wider menu covers flower, extracts, edibles, beverages, tinctures, topicals, CBD products and accessories. Online orders are set up for same-day pickup, and a dedicated medical program sits next to the adult-use menu.
The Garden Club is the loyalty program. Off the sales floor, Native Roots partners with local nonprofits in every community where it operates. It organizes that work around four social impact pillars, including diversity, equity and inclusion, community and sustainability.
Verdant takes over the retail side
The sale took most of 2026. Cannabis Business Times reported on March 3, 2026, that Verdant Capital Partners had agreed to buy Native Roots' retail operations, with the deal waiting on license-transfer approvals. MJBizDaily counted 21 Native Roots stores that month and reported the purchase covered 15 of them.
The deal closed on July 31, 2026, and Verdant announced it on August 4, in a release mg Magazine carried the same day. Julian Michalowski runs Verdant as chief executive. Ginsberg, the Native Roots co-founder, is a Verdant principal, which puts a founder back over the stores. Native Roots is Verdant's first retail operating platform.
Verdant says it will keep the Native Roots name on the doors and invest in staff, operations and the product mix. Michalowski told MJBizDaily in March 2026 that the firm wanted three or four more deals within 12 months. Ohio, Pennsylvania, Arizona, Missouri and Maryland sat on its target list.
NR ParentCo and the Dahlia Street plant
Cultivation and manufacturing were carved out of the sale and stayed with NR ParentCo, the entity doing business as Native Roots. On August 5, 2026, the Denver Gazette reported that NR ParentCo would close its plant at 4990 Dahlia Street in Denver, with 141 positions ending on October 2, 2026. The cuts reach plant scientists, engineers, lab technicians and executives, including chief executive Jon Boord.
The market around it has shrunk. Colorado cannabis sales fell 40% from a 2021 peak of $2.2 billion to $1.3 billion a year, the Gazette reported. The storefronts still carry the Native Roots name. In September 2026, the locator lists 20 Colorado dispensaries plus Denver delivery, and Verdant owns 15 Native Roots stores.
For adults 21 and over.