At a glance
PLUS Products is a California cannabis-edibles brand that began with infused chewing gum and grew into a major gummy business. Founded in 2015, the company paired food manufacturing with internal and independent potency testing, later entered public markets, restructured, and became part of Glasshouse Brands in 2022.
Founders and early team
Jake Heimark, Roy McFarland, and Justin Crunchington are identified in early coverage as PLUS co-founders. Heimark, a Brown graduate and former Facebook and Gumroad employee, became the public-facing chief executive. Company descriptions emphasized a founding team spanning a Michelin-star kitchen, chemistry, and food manufacturing rather than a traditional cultivation background.
From Plus Gum to gummies
Heimark launched Plus Gum in 2015 after experimenting with formulations in Denver and identifying a market for non-smoked cannabis. The company then moved into gummies and sour gummies, which became its defining products. The gum origin matters historically, but the current PLUS catalog and positioning center on cannabis-infused gummies.
Current product architecture
PLUS organizes gummies across flavors, cannabinoid ratios, terpene profiles, and functional ingredient combinations. The brand's “Find Your Just Right” language is meant to make that matrix approachable. Exact cannabinoids and package totals vary by SKU, so the product label and batch test carry more authority than broad online effect categories.
Testing and manufacturing
PLUS says it performs eight types of internal product testing before release. Earlier company reporting described gummies made at its Adelanto factory with two internal dose checks followed by two independent-lab tests. Those procedures support process control, but a test claim is not a substitute for matching the certificate or compliance label to a specific package.
Natural and vegan reformulation
In 2021, PLUS introduced all-natural gummies that removed artificial flavors and colors. In 2022, it moved the all-natural vegan line into recyclable, plastic-free tins printed with non-toxic inks. A later Glasshouse investor presentation described PLUS as the first top-ten edible brand to move its entire edible line to solventless inputs, a parent-company claim that should be checked against current packaging.
GOOD Co-op acquisition
PLUS agreed in 2018 to acquire GOOD Co-op, a California baked-goods brand founded by Pete Cervantes and Mike Appezzato. The deal was intended to add brownies and other baked goods beyond gummies. That transaction is part of PLUS' corporate history, not proof that every historic GOOD product remains in today's retail catalog.
Restructuring and Glasshouse ownership
Glasshouse Brands completed the acquisition of PLUS in April 2022 after PLUS entered restructuring proceedings. Public filings value the transaction differently depending on accounting treatment and contingent consideration; the closing announcement described approximately $25.6 million in debt, equity, and performance-based consideration. PLUS now sits inside the Glasshouse brand portfolio.
California footprint and recognition
PLUS was repeatedly described as a leading California edibles brand before the acquisition, including a top-five category position cited at closing. Those are dated market-ranking statements, not permanent awards. Cannabis gummies are produced and sold within state regulatory systems, and current availability should be verified through California licensed retail rather than assumed from historic expansion plans.
The High Rise assessment. PLUS is a useful case study in cannabis consumer-packaged-goods evolution: an unlikely chewing-gum startup, rapid gummy scale, formal testing systems, public-company ambition, restructuring, and acquisition by a vertically integrated California operator. Its founders, 2015 origin, manufacturing approach, reformulation milestones, and 2022 ownership change are supported. Current formula claims still belong to the package and batch record.