RYTHM is the flower-first cannabis brand Green Thumb Industries built around music, sold under the line "Find Your RYTHM." The trademark now belongs to RYTHM, Inc. (Nasdaq: RYM), the Rolling Meadows, Illinois company formerly called Agrify, and Green Thumb Industries makes and distributes the products under license.
The flower still moves. Headset tracked RYTHM in 1,112 licensed dispensaries across 14 states in August 2026, and the top seller was an eighth of Animal Face.
Who owns RYTHM now
The ownership moved in two steps in 2025. On May 20, 2025, Agrify bought the rights to incredibles from a Green Thumb subsidiary for about $5.1 million and licensed that brand straight back to Green Thumb. The same day, Green Thumb gave Agrify exclusive licenses to use RYTHM and Beboe on hemp-derived products.
The big one closed on August 27, 2025. Agrify paid $50 million for VCP IP Holdings, the Green Thumb subsidiary that held RYTHM, Beboe, Dogwalkers, Doctor Solomon's, &Shine and Good Green. It licensed the brands back to Green Thumb's GTI Core subsidiary to manufacture and distribute.
Agrify renamed itself RYTHM, Inc. and began trading on the Nasdaq Capital Market as RYM on September 2, 2025. Ben Kovler sits on both sides. He is chairman and CEO of Green Thumb and chairman and interim CEO of RYTHM, Inc.
The license terms reset on April 1, 2026. Green Thumb now pays RYTHM, Inc. a fixed annual cash fee of $70 million for RYTHM, incredibles, Beboe, Dogwalkers, Doctor Solomon's, &Shine and Good Green. The fee rises each year by two times a Consumer Price Index-based escalator. RYTHM, Inc.'s portfolio also includes Señorita THC Margaritas.
Premium Flower, Mixed Buds and Mini Buds
Flower is the foundation, and it comes in three tiers. The rythm.com site still carries a "Powered by Green Thumb Industries" credit and a 2026 copyright.
- Premium Flower: large buds, hand trimmed only and packed in sealed glass jars, in 3.5g and 7g.
- Mixed Buds: larger and smaller buds, machine trimmed with a hand-touch finish, in 14g and 28g.
- Mini Buds: popcorn-sized buds, machine trimmed and sealed, in 7g, 14g and 28g.
The full menu runs past flower into pre-rolls, vapes, concentrates, edibles, beverages and merch. RYTHM posts as @rythm_official on Instagram and @official_rythm on TikTok.
The Icons and the strain library
Four strains carry the Icons label: Brownie Scout, Animal Face, Afternoon Delight #4 and Animal Scout. Animal Scout closes the loop as a cross of Animal Face and Brownie Scout, according to RYTHM's January 5, 2026 strain post.
The wider library lists Black Afghan and Dulce De Uva as indicas, L'Orange and Durban Z as sativas, and Fantasy Melonz and Velcroz as hybrids. RYTHM bills itself as "The #1 Flower Brand in the World," citing BDS Analytics data on 2025 branded flower revenue across the markets BDS tracks.
Live rosin, Liquid Diamonds and Remix pre-rolls
The vape menu has three lines. Live Rosin sits at the top of RYTHM's own ladder, made with "just ice, water, heat and pressure" and sold in cartridges and all-in-ones. Liquid Diamonds pairs isolate crystals with terpenes, in strains like Blue Dream, Maui Wowie, Pineapple Express and Watermelon Z. Live Resin is extracted from a single RYTHM Premium Flower strain.
Rosin got its own spotlight on April 21, 2026. That post laid out the process: ice water turns the plant into hash, then heat and pressure press it into rosin. Animal Face, Brownie Scout and Afternoon Delight #4 were the named strains.
Pre-rolls run under the Remix name. Headset's August 2026 top five included a Remix Blue DRM infused five-pack, a Remix Pineapple Express infused five-pack and a Remix Durban Poison infused single.
Night Owl Haze and the Artist Series
Music is the brand's whole identity, and in 2023 it handed the strain picks to musicians. Green Thumb introduced the RYTHM Artist Series on October 2, 2023, with country artist Mitchell Tenpenny, pop-punk band State Champs, blues artist Marcus King and R&B artist Tinashe.
Tenpenny's Night Owl Haze went first. It launched on October 27, 2023, exclusively at RISE Dispensaries in Florida, with Illinois and Nevada next. Kovler said at the launch that RYTHM "was built on" the connection between cannabis and music.
Headset's August 2026 scoreboard
Headset counted 1,837 RYTHM SKUs in August 2026, with 214 of its 1,112 dispensaries in New York. Flower made up 52.2% of sales, vapor pens 22.4%, pre-rolls 19.4% and concentrates 5.1%. Sales rose 19.46% year over year, and the average price climbed 1.96% to $39.01.
The state rankings run deep. RYTHM ranked No. 1 in pre-rolls in Illinois and New Jersey and No. 2 in flower in Illinois, Nevada and Ohio. It held No. 2 in Illinois concentrates and No. 3 in Maryland flower, pre-rolls and vapor pens. Animal Face and Brownie Scout eighths took the top two spots.
For adults 21 and over.