Sublime is the Oakland cannabis manufacturer behind Fuzzies, one of California's leading infused pre-roll lines — flower mixed with extract, rolled in oil, then dusted in kief. It built its name on vape cartridges and pre-rolls, held its own manufacturing and distribution licenses, and won twice at the 2018 Emerald Cup.
The Oakland Operation
Sublime built its business in Oakland under CEO Alex Fang, holding both a California manufacturing license and a separate distribution license. That combination is the whole model in one line: Sublime made the product and moved it to the stores that sold it, instead of handing either job to somebody else.
What They Actually Make
The anchor is Fuzzies: infused joints built from premium flower, mixed with extract, rolled in oil and coated in kief. They come as King singles at 1.5 grams and Mini three-packs at 2.4 grams, in OG Kush indica, Super Silver Haze sativa, Wedding Cake hybrid, and a 1:2 CBD-to-THC option.
Naked Fuzzies strip the kief off — same infused core of bud, concentrate and terps, five joints to a pack at roughly 0.7 grams each, offered in indica, sativa and hybrid with live resin among the infusions. Beyond pre-rolls, the catalogue runs to pre-ground flower, vape cartridges, the Sublime Gold line, and Dosies low-dose mints at 2 milligrams of THC apiece.
"Glass tips, better hits" was the line Sublime ran on itself, and it points at where the attention went: the hardware and the oil treated as one product. That focus is also why the awards it won were for cartridges, not flower.
How It Gets Made
Sublime ran its process end to end rather than buying finished oil. Products started with pesticide-free flower grown by partner farms across California. Cartridge oil came out of custom-built cold ethanol extraction machines kept temperature-controlled through the whole run, which is the part that decides whether a cart tastes like the plant it came from.
From there an in-house team of Ph.D. scientists reintroduced full-spectrum terpenes for flavor and effect, with no added industrial terpenes in the oil. The edibles side leaned on confectionery-grade manufacturing to keep doses precise. Sublime also sold that capability outright, running private-label services for other operators who had a product idea and no factory.
What It Won
Sublime's strongest showing came at the 2018 Emerald Cup, where it took both first and second place for Best CBD Concentrate with its Sleep and High-C cartridges. High-C is a 20-to-1 CBD-to-THC cart built for balance rather than altitude — two wins in one category for a brand better known for infused joints.
Who Owns It Now
Sublime scaled on outside money, closing a $6.2 million Series A in 2018 to expand production. In June 2021 Harborside agreed to buy the company for $43.8 million and closed the deal that July, folding a leading infused pre-roll brand into a vertically integrated California operator.
In April 2024 it changed hands again: Smoakland, the Oakland delivery company, acquired Sublime in an all-cash deal for full equity, taking on its employees, its manufacturing facility and its license. Financial terms were not disclosed.
The High Rise Read
Sublime's own site is offline and the name is absent from Smoakland's current brand lineup, so the label reads as dormant rather than active. What survives is the format: the infused, kief-dusted joint that Fuzzies pushed into the mainstream is now a fixture in every California pre-roll case.