Sunday Goods is the Arizona dispensary chain and house cannabis brand run by The Pharm, LLC, the grower behind a 320,000-square-foot Dutch glass greenhouse in Willcox. In 2026 it operates five stores: North Central Phoenix, Tempe, Surprise, Show Low and PRC by Sunday Goods in Laveen.
The shelves carry three house lines grown and made in that greenhouse: Sunday Goods, The Pharm and Dusties. In April 2026 the chain ran Sunday's Best SBFM 42.0, a 4/20 concert and retail campaign across four of its stores.
Heller, Smith and a 2016 start
Yoram Heller and Randy Smith co-founded the company in 2016, and Michael Wang served as co-CEO when Forbes profiled the flagship in August 2020. PitchBook logs a seed round in September 2016 and a $15 million early-stage round on December 27, 2018, for $23.5 million raised in total. It listed 85 employees in 2023.
The name carries two ideas. Forbes reported that Sunday nods to the power of the sun and to the pace of a Sunday afternoon, while Goods covers the product suite and gives the brand a softer read. Before any storefront opened, Sunday Goods ran a delivery service, which it shut down once the first dispensary opened in 2020.
The Pharm's glass house in Willcox
Everything starts in Willcox. The Pharm grows on the eastern edge of the Sonoran Desert, 4,150 feet above sea level, where the company says wide day-to-night temperature swings suit the plant. The flower is sun-grown inside a Dutch glass greenhouse that spans 320,000 square feet.
An underground geothermal well heats the water, a detail Forbes flagged in 2020. A January 2023 release from Lowell Farms called The Pharm Arizona's largest sun-grown cannabis cultivator, and High Times put The Pharm on its Top 22 Brands of 2022 list. John Haugh was CEO of The Pharm, LLC at the time of that release.
Sunday Goods, The Pharm and Dusties on the menu
The house brands split the work. Sunday Goods covers flower, from indoor and greenhouse eighths to half-ounce smalls. The Pharm label handles 1-gram pre-rolls, 2-gram all-in-one vapes, distillate carts and Sun-Soaked Concentrates in sugar, crumble and badder. Dusties is the infused pre-roll line, with Dusties Turbo and Diamond Dusties in Sapphire, Emerald and Ruby.
The Pharm's flower roster in September 2026 runs through Chemistry #1, Sour Power OG #6, G6 OG, Cherry Punch, Wedding Pie, Pai Gow, Lemon Vuitton #36, Royal Wedding, Oreoz and Desert Lime. Desert Lime goes back to the 2020 menu, when Forbes also named Lemon Brulee, Moonshine Haze and King Musa.
The house product travels past its own doors. The Pharm lists Curaleaf and Ponderosa alongside Sunday Goods as retail partners. Leafly's September 2026 menu for the North Central Phoenix store carries all three house lines next to outside brands.
A 1,930-square-foot flagship on Glendale Avenue
The first store opened in June 2020 at 1616 East Glendale Avenue in North Central Phoenix. Forbes put it at 1,930 square feet. Manhattan brand studio Mythology built the identity, Pathangay Architects drew the space and LGE Design Build handled construction.
The art was part of the pitch. Los Angeles muralist Maxwell McMaster painted the walls, Andy Mister made blacklight posters and Joe Garvey made a custom entry rug. The store also launched High Priorities, sending 5% of Sunday sales to nonprofits, with the Last Prisoner Project as the first partner.
Five stores from Laveen to Show Low
Tempe came second, at 723 North Scottsdale Road, and it is the chain's adult-use-only store. In January 2023 The Pharm signed a licensing deal with Lowell Farms to bring Lowell Smokes to Arizona, starting at the Tempe and Phoenix stores before statewide wholesale.
The Laveen store at 6330 South 35th Avenue trades as PRC by Sunday Goods and sits south of I-10 near Loop 202. Zoned Properties bought a Surprise property for about $1.75 million in February 2024 and leased it to The Pharm for a Sunday Goods store, with a $1 million tenant improvement allowance.
Surprise opened in September 2025 at 13150 West Bell Road as the fourth location, marked by a golf cart giveaway. Show Low, at 1350 North Penrod Road, rounds out the roster in 2026. Every store except Tempe serves both medical and adult-use customers, and the chain runs the Feel Good Club rewards program.
Sunday's Best SBFM 42.0
The 2026 version of 4/20 ran April 1–26 and billed itself as Arizona's only 4/20 multi-sensory experience by locals, for locals. Each stop paired a store with a local act, and every show was 21 and over.
- Laveen, April 12, 2026: KJADE
- North Central Phoenix, April 19, 2026: Mo Maduro
- Tempe, April 20, 2026: Pariah Pete
- Surprise, April 26, 2026: closing date of the run
Where Sunday Goods sits in 2026
Headset put Sunday Goods at No. 53 in Arizona for August 2026, down from a No. 8 peak in September 2024. Its concentrates ranked No. 37. Flower made up 78.9% of the brand's August sales across 17 SKUs, concentrates 19.9% and pre-rolls 1.2%. The top seller was an AK-1995 eighth.
Ownership has held steady. The Pharm, LLC operated the chain at the time of the February 2024 Zoned Properties deal, and its site, updated in September 2026, still lists Sunday Goods as a retail partner. The five stores carry the Willcox harvest under all three house labels.
For adults 21 and over.