At a glance
What Sunday Goods is
Sunday Goods is an Arizona cannabis company spanning cultivation, branded products and dispensary retail. It grew from The Pharm's large Dutch-style greenhouse and now operates Sunday Goods stores plus PRC by Sunday Goods. The name therefore refers to both a house brand and a retail network carrying third-party products.
Founders and 2016 launch
Yoram Heller and Randy Smith founded Sunday Goods in 2016. Independent profiles describe Heller's technology and family-business background and Smith's cannabis consulting experience. They raised capital to acquire and convert The Pharm property in Willcox, Arizona, while developing a consumer brand around approachable “feel good” positioning.
The Pharm greenhouse
The Pharm uses a roughly 320,000-square-foot Dutch glass greenhouse in Willcox. Sunlight is the primary light source, and a geothermal well supplies naturally hot water used in the operation. Those design elements reduce some energy inputs but do not, by themselves, establish a complete carbon or water footprint.
Cultivation and genetics
Early cultivation coverage credits grower and geneticist Sjoerd Broeks with helping build the year-round greenhouse program. Sunday Goods markets greenhouse-grown flower as the basis for its own products. Cultivar, potency and harvest characteristics remain batch-specific and should be checked on the package.
Products and categories
The historical Sunday Goods brand portfolio has included flower, pre-rolls, cartridges, disposable vapes and other formats. Current stores carry broader categories—flower, vapes, pre-rolls, edibles, extracts, topicals and accessories—from Sunday Goods and outside brands. A store category is not proof that every item is produced by The Pharm.
Arizona dispensary footprint
The current location directory lists stores in Show Low, Surprise, south Phoenix under the PRC name, north-central Phoenix and Tempe. Medical and adult-use availability differs by store. Hours, menus and licensing can change, so customers should use the live location page before visiting.
California expansion in context
Sunday Goods announced a California launch in 2018 with pre-roll tins, cartridges, batteries and effect-named disposable pens. That release documents a historical expansion, not current California distribution. The present site is centered on Arizona retail, so older California claims should not be treated as live inventory.
Testing and responsible use
The company maintains an Arizona testing portal tied to Cardinal Square Inc. license 00000114DCPD00232092. Match each certificate to the product and lot; a portal does not mean every item shares one test. Use conservatively, never drive impaired and keep cannabis secured from children and pets.
Facility size and past state expansion are dated. Sustainability language is not converted into audited impact. No complete current ownership, financing, awards, recall, greenhouse-output or all-store inventory ledger was established across the cited sources.