Sunday Goods is an Arizona cannabis company that grows its own flower in a Dutch glass greenhouse near Willcox and sells it through five dispensaries of its own, from Tempe to Show Low. Sunlight does most of the work, and the packaging looks like it belongs on a design shelf.
Who They Are
The pitch is simple — premium cannabis that doesn't act precious about itself. Their mission reads as bluntly as the branding: produce cannabis to help people feel good. Three ideas come up again and again — lifestyle, philanthropy, and sustainability. Their own framing is that Sunday isn't a day, it's a frame of mind.
What's On The Shelf
The house collection covers flower, pre-rolls, and oil, with the dispensaries rounding out the rest — vapes, edibles, extracts, topicals, accessories, and merch. Flower comes in tiers, from hand-trimmed premium buds down to popcorn, shake, and trim, so the same strain can land at very different price points.
The shelves aren't closed off, either. Alongside its own label, the menu carries Arizona growers like The Pharm and Grow Sciences, potency-forward names such as Alien Labs, Wizard Trees, and Savvy, and mid-range cultivars from Rolling Bones. You can filter the whole menu by potency, strain, effect, or bulk packaging.
How It's Grown
Cultivation happens near Willcox in southeastern Arizona, at a 320,000-square-foot Dutch glass greenhouse — among the largest of its kind in American cannabis. Sunlight is the primary light source rather than a supplement, and the site has run roughly 60 strains at a time across its seven acres.
Geothermal wells heat the water naturally, and extraction runs closed-loop to keep CO2 output down. Greenhouse-grown is a different animal from indoor — expect terpene-forward, full-spectrum character over the manicured uniformity of a sealed room.
How They Got Here
Yoram Heller and Randy Smith launched the company in 2016, back when Arizona was still medical-only and Sunday Goods was a producer selling through other people's stores. Retail came later: the North Central Phoenix flagship opened in 2020 on East Glendale Avenue, built with a design studio rather than a dispensary contractor, and Tempe followed.
Beyond The Counter
The philanthropy line isn't decorative. Sunday Goods puts money and hours behind environmental conservation, education, healthcare, and community development, including a blanket drive with The MASA Project of Arizona. Community is one of the few places where cannabis retail can actually prove it showed up.
They also do the small stuff well. Show Low sells deli-style flower, where you pick your weight at the counter instead of buying whatever the pre-pack decided. The Good Reads blog runs real guides — concentrate breakdowns, shopping by effect instead of THC percentage — rather than recycled press copy.
Where To Find Them
Five Arizona dispensaries carry the flag: Tempe on North Scottsdale Road, North Central Phoenix on East Glendale, Surprise on West Bell, PRC by Sunday Goods on South 35th Avenue in Phoenix, and Show Low in the northeast. Most run both adult-use and medical menus, with the Feel Good Club loyalty program layered on top.
The High Rise Read
Sunday Goods is what happens when someone treats a dispensary like a retail brand instead of a compliance problem. The greenhouse gives it a real cultivation story, the design gives it shelf presence, and the multi-brand menu means you're not stuck with the house pour. If you like your weed grown in daylight and your packaging quiet, it lands.