BIC shaped a weekender bag like its own Maxi Pocket Lighter and actually committed to the joke. Waxed canvas exterior with a subtle all-over cannabis leaf print, satin lining in a contrasting color, and lighter-shaped zipper pull charms.
It ships fully loaded: an 8-pack of BIC Special Edition Counterculture Pocket Lighters, a travel tray, a stash jar, a luggage tag, and bag charms. There's also a removable insulated stash sidekick — a detachable pouch shaped like the sparkwheel end of a lighter — that clips on via Velcro.
It came in Orange Blaze and Purple Haze, limited to 2 per person, shipping only within the 48 contiguous states, with all sales final. This is what cannabis brand marketing looks like when someone actually has a sense of humor about it.
More lighters and carry gear sit in the product library, and the brand directory covers who else is making them.