The cannabis industry runs on events — and for too long, finding the right ones meant chasing dead links, stale Eventbrite pages, and Instagram story drops that expired before you could screenshot them.
The High Rise Co has built the fix: one authoritative, constantly-updated cannabis industry events calendar covering everything from major trade shows to regional pop-ups, brand activations, and networking mixers. It is live now. The information is verified. And it is the only place in the industry where you can actually trust what you are looking at.
High Rise has been in this space since 2012. The team has produced 250+ events, supported 500+ brands and operators, and built a network that touches 350 creators, promoters, and venue owners across the country. This calendar exists because that network needed a home — and because the rest of the internet has been failing cannabis operators and consumers for years. The problem is not that cannabis events are hard to find.
The problem is that every tool built to help you find them was designed for a different industry entirely.
Why Has Finding Cannabis Events Always Been This Broken?
There is no single source of truth for cannabis events. Never has been. What exists instead is a mess of fragmented platforms, whisper networks, and text chains from people who are already in the room — which means if you are not already connected, you are already behind. This is not a new problem. It is a decade-old structural failure that has never been properly addressed, and it costs operators real money and real opportunity every single year.
Here is exactly how every current option fails you:
- Eventbrite — outdated, full of spam, no real cannabis filter. Half of what surfaces is not relevant, and the other half has not been updated since it was first posted.
- Google — serves 2021 results alongside current events. You cannot tell what is live and what is a ghost. The algorithm does not know the difference, and it does not care.
- Facebook — where your parents discovered crypto. Enough said. The organic reach is gone, the events tool is buried, and the audience skew makes it nearly useless for serious industry discovery.
- LinkedIn — only surfaces events if someone with a corporate marketing budget bothered to post. Cuts out most of the culture, most of the independent operators, and almost all of the consumer-facing activations that actually move product.
- Word of mouth — if you are not already in the room, you miss it. Which is exactly the gatekeeping the internet was supposed to solve in the first place.
The cannabis industry pulls billions in revenue annually and has the most engaged consumer base on the planet. According to the California state cannabis authorities, the regulated market continues to expand across license types and business categories — which means the volume of industry activity, activations, and professional gatherings is growing year over year. The way this industry shares event information has looked like 2008 for too long. That is the structural problem the High Rise Co events calendar was built to fix, permanently.
What Is the High Rise Co Events Calendar and How Does It Work?
High Rise Co Events is one authoritative, constantly-updated, intelligently-organized calendar covering everything from major trade shows and expos to regional activations, pop-ups, workshops, and networking events. It is not a generic database that happens to have some cannabis listings — it is built specifically for this industry, by people who have spent more than ten years operating inside it and earning the relationships that make real-time accuracy possible.
The team behind this calendar produced over 250 events at a flagship Beverly Hills location alone. The network feeding the calendar spans 350+ creators, operators, promoters, and venue owners — from boutique warehouse pop-ups to billion-dollar brand launches. That is not a spreadsheet.
That is infrastructure. Every event is verified before it goes live. Automated systems flag stale listings and cross-check details so the calendar stays clean without manually babysitting every entry. When you find something on High Rise Co Events, it is real, it is current, and you can book your travel around it without second-guessing the information.
Every event is tagged with context beyond the date and address. Is it B2B, B2C, or both? Who are the key speakers and sponsors? What is the actual vibe? A budtender networking night and a billion-dollar MSO investor forum do not have the same audience, and the calendar treats them accordingly. Calendar integration is built in — add any event or custom date range directly to iCal or Google Calendar.
The events live where you already plan your life, not in a tab you will forget to check by Thursday. Every event is also categorized so you can filter by region, event type, audience, and industry segment. A cannabis retail summit, a grower conference, and a consumer consumption event are three entirely different things that do not belong stacked next to each other without context. This calendar separates them — because your time is not a joke.
Event types currently covered include trade shows and consumer expos, brand activations and sponsored events, educational summits and cultivation conferences, networking events and industry mixers, retail pop-ups and in-store activations, strain releases and product drops, and competitions and cups. If it matters to someone operating or participating in this industry, it belongs on this calendar.
Who Is This Calendar Built For?
This is not a consumer discovery tool with a cannabis filter slapped on top. It is built for everyone who operates in this space — and the use case is meaningfully different depending on where you sit in the industry. Whether you are launching a brand, filling a room, running logistics, or just trying to show up to the right place on a Friday night, the calendar works for you.
Cannabis brands and retailers need their next activation to reach operators, press, influencers, and buyers — not just foot traffic. Listing on High Rise Co puts your events in front of an audience that is actively hunting for what is next. From product drops to in-store events to sponsored activations, this is where your people are already looking. Brands like STIIIZY, Wonderbrett, Cookies, Glasshouse, and Hall of Flowers move through this network. That is the room you want to be in, and the calendar is the fastest path to getting your activation in front of the right eyes before your competitors figure out you are doing it.
Event promoters and venue owners need visibility to fill rooms. High Rise Co Events is the calendar cannabis insiders check first. Decision-makers, operators, and attendees plan their month here — getting listed means reaching people who are already in the mindset to show up and spend. Do not rely on an Instagram flyer that disappears in 24 hours. A permanent, searchable, verified listing does more for your attendance than any story drop ever will.
Retail, distribution, and operations professionals can use the calendar as an intelligence feed. Scout venues, track where competitors are activating, identify sponsorship opportunities, and know where to show up before everyone else does. Sharp operators do not wait for the recap post. They are already in the room before the recap is written. That edge is available to anyone willing to use the right tool.
Enthusiasts and lifestyle consumers get full access free of charge, no login required. Search by region, filter by event type, share with your crew. This is your map to what is actually happening in cannabis culture — no paywalls, no gatekeeping, no waiting for someone to text you the flyer. Explore what is happening near you in the events calendar now and stop relying on a group chat to tell you where to be this weekend.
The Network Behind the Calendar
The reason High Rise Co Events catches what other platforms miss is the network feeding it. Over 350 creators, operators, promoters, and venue owners are actively submitting and flagging events across the country — from Los Angeles to New York, from independent pop-ups in emerging markets to major label launches with national press coverage. This is not a passive database waiting for listings to arrive. It is a living network of industry insiders who treat the calendar like the professional resource it is.
That includes direct relationships with some of the biggest names operating in cannabis right now: STIIIZY, Cookies, Glasshouse, Northstar, Hall of Flowers, Finished Goods, and dozens more active across the California market and beyond.
These are not cold submissions from strangers — this is the industry's own people keeping their own calendar current because they understand the value of being findable. The result is coverage that breaks before the TikTok flyer drops, before your competitor's intern posts about it on LinkedIn, and long before a generic platform's crawler picks it up.
The 30M+ network reach behind High Rise Co is not an abstraction — it is why the calendar consistently surfaces things you will not find anywhere else. No generic events platform can replicate that because no generic events platform has spent over a decade building those relationships inside a single focused industry. The calendar is the public-facing output of infrastructure that took years to build.
To put the scale of this in context: the volume of professional cannabis events, trade shows, and brand activations has grown every single year as the regulated market matures and new operators enter the space. High Rise Co is where that activity is mapped in real time, by people with first-hand knowledge of what is worth attending and what is worth skipping.
Frequently Asked Questions
Is the High Rise Co events calendar free to use?
Yes. Browsing the calendar is completely free with no account required. You can search by region, filter by event type, and add events directly to your Google Calendar or iCal at no cost. The calendar is built to be accessible to everyone in the cannabis space — no paywalls, no gatekeeping between you and the information you need to show up to the right places.
How do I submit a cannabis event to the High Rise Co calendar?
Event submissions are open to brands, promoters, venue owners, and operators at every level of the industry. Submit your event details through the listing form on the events page. The High Rise team verifies each submission before it goes live, so the calendar stays accurate and genuinely useful for everyone relying on it. If your event is real and the information is complete, it belongs on the calendar — the process is designed to be fast and friction-free.
What types of cannabis events are listed on the calendar?
The calendar covers the full range of industry activity — trade shows, consumer expos, brand activations, educational summits, cultivation conferences, networking mixers, retail pop-ups, strain releases, product drops, competitions, and cups. Every listing is tagged by type, audience, and region so you can filter precisely to what is relevant to your role, your market, and your schedule without wading through listings that have nothing to do with why you showed up.