Cookies is the closest thing cannabis has to a true streetwear house — a global lifestyle brand that started with genetics and grew into stores, apparel, and a culture footprint most brands can only fake. Co-founded in San Francisco by rapper Berner and cultivator Jai, Cookies built its name on proprietary genetics, the most famous being Girl Scout Cookies (GSC), the strain that put the whole operation on the map and still shapes its reputation.
On the cannabis side, Cookies runs a full catalog — premium flower, pre-rolls, concentrates, and vapes — anchored by its own strain library and grown out through licensed partners across a long list of legal states. That partner model is how a San Francisco brand ended up on dispensary shelves nationwide and internationally: the genetics and standards travel, the local operators cultivate. The result is a brand that reads the same in California as it does everywhere else it lands.
Then there's everything around the flower. Cookies operates its own retail stores — including a San Francisco flagship — and a deep apparel and accessories line that stands on its own: tees, hoodies, jackets, snapbacks, bucket hats, beanies, backpacks, duffles, stackable jars, ashtrays, and skate decks, plus a dedicated Cookies Glass line. The clothing isn't merch stapled to a weed brand; it's a real streetwear catalog that people wear whether or not they smoke, which is exactly why the brand carries the weight it does.
What makes Cookies matter is that it treated cannabis like a culture brand from day one — logo-forward, community-first, and built for people who already lived in the intersection of music, skate, and street fashion. Berner's fingerprints are all over it, and that authenticity is the moat.
Effects vary by strain and person, so newcomers should start low and pick a format that fits the occasion rather than chasing the name. For anyone who wants genetics with a real pedigree and a brand that lives past the packaging, Cookies is the standard-bearer — 21+, and worth knowing whether you're here for the flower or the fit.