At a glance
Blazy Susan is a Denver smoking-accessories company founded by Will Breakell in 2017. It began with a rotating organizer for a cluttered coffee table, then built a broad catalog around pink rolling papers and pre-rolled cones, trays, filters, grinders, storage, glass and branded collaborations. It sells hardware and paper—not cannabis.
Will Breakell and the original tray
Breakell grew up in Roanoke, Virginia, graduated from Virginia Military Institute and became interested in cannabis businesses through investing. After moving to Colorado, he turned a simple observation—his smoking setup was scattered across a coffee table—into the original Blazy Susan spinning tray. The lazy-Susan-style organizer became the company’s first product and supplied its name.
Independent reporting dates the launch to 2017. Breakell has described the early company as unprofitable but customer-led, with product changes shaped by retailer and user feedback. That history is more concrete than the brand’s looser phrase “a few short years.”
Why the pink papers mattered
The signature pink papers and cones transformed Blazy Susan from a tray maker into a recognizable shelf brand. The company says Breakell introduced the color after his mother’s breast-cancer experience. Pink created a consistent visual identity across disposable products, wholesale displays and social content while also anchoring fundraising campaigns.
Current product pages describe the paper as plant-based, vegan, GMO-free, nicotine-free and tobacco-free, with non-toxic dye. Manufacturing origin differs by SKU: some paper is made in France, Germany or the United States and converted or packed in Slovenia, India or the Dominican Republic. Buyers should read the exact product page rather than assuming every colored cone has one origin.
Current products
The paper line includes pink, purple, unbleached and collaboration designs in 1¼, King Size, Shorty, 98 mm and Queen formats, plus tips, cones, rolling kits and bulk boxes. The hardware line includes spinning trays, metal and hemp-plastic trays, cone packers, rolling machines, grinders, dab stations, ashtrays, odor-control accessories, batteries, glass, cleaning tools and merch.
Collaborations have included Grateful Dead/Dead Head Rolling Co., My Bud Vase, Pins & Aces and artist or event products. These are accessory partnerships, not evidence that Blazy Susan manufactured any cannabis packed into a third party’s cone.
Growth and distribution
Forbes reported that Blazy Susan ranked No. 382 on the 2024 Inc. 5000 and cited third-party retail metrics showing 44.4% store-count growth and 38.3% retail-sales growth that year. Those figures are sourced to market analytics quoted in the profile, not audited revenue disclosures.
The company sells direct online, through smoke shops, convenience-store distributors and international partners. Its Denver address is an office and operating base, not a dispensary. Cannabis licensing is not required to sell empty papers and accessories, though age and tobacco-accessory rules vary by jurisdiction.
Community programs
Blazy Susan has used pink-product campaigns to support breast-cancer organizations including the Lynn Sage Breast Cancer Foundation and Keep A Breast. A 2023 campaign directed 10% of October online pink-paper and cone sales to established research partners and tied donations to a giveaway. The company has also publicized equality and empowerment as brand values.
Awards and recognition
The strongest documented recognition reviewed is business growth and product visibility rather than a formal accessory-award ledger: Inc. 5000 placement, national retail expansion, festival artist-room programs and coverage in business and cannabis media. This profile does not convert celebrity product sends or press mentions into endorsements.
The High Rise read
Blazy Susan’s history is a clean product-expansion case: one functional organizer led to a distinctive disposable-paper system, then a full accessories ecosystem. The page should teach the 2017 origin, founder, materials, format differences, charity context and distribution model—not imply that bright color alone improves burn or that the company sells cannabis.
Availability and licensing
Availability changes by market and date. Use the official site or store locator for current inventory, and for regulated cannabis products confirm the licensed seller and manufacturer in the jurisdiction where the item is sold.