Blazy Susan makes the rolling gear you actually reach for — pink papers, pre-rolled cones, and the spinning tray that made the name famous. Based in Denver, it's the accessories brand built on one idea: keep your setup organized and make it look good doing it.
The company started with a coffee table. Founder and CEO Will Breakell, a Roanoke, Virginia native and Virginia Military Institute graduate, was staring at his own cluttered setup one day when the idea hit — a rotating tray that keeps every piece within reach. That original Blazy Susan spinning tray became the signature product and gave the whole brand its name.
The spinning tray is still the centerpiece, and it earns the spot. Everything rotates on a lazy-Susan base, so papers, grinder, filters, and lighter stay in one tidy circle instead of scattered across the table. From there the catalog grew into rolling trays, rectangle trays, and hemp plastic trays, giving you a surface for every setup, whether it's a nightstand or a full session with friends.
Then there are the papers. Blazy Susan's pink rolling papers are what put the brand on the map, and the range has since expanded to purple and unbleached options for people who want the same paper without the color. Pre-rolled cones and filter tips round out the rolling side, so anyone who'd rather skip the hand-rolling can grab a cone, pack it, and go.
The accessories shelf goes deep. Grinders, batteries, odor control, glass, and cleaning gear cover the day-to-day, so the tray stays as sharp as the day you bought it. The merch side runs from apparel and bags to inflatables and Blazy signs, and it all points the same direction: this is a brand that treats the whole kit as part of the fun, not just the papers inside it.
Collaborations keep the lineup fresh. Blazy Susan has put out collections with names like Grateful Dead, My Bud Vase, and Pins & Aces, along with seasonal drops for Pride Month and Father's Day. Bundles and gift sets make it easy to stock up on the staples or hand someone their new favorite tray, and a subscribe-and-save option keeps the products people burn through showing up on schedule.
What really sets Blazy Susan apart is the crowd around it. Fans call themselves the Blazy Gang, and the brand leans all the way in — running an ambassador program and keeping a store locator that reaches customers worldwide. Breakell has been open about standing for equality and empowerment, and about giving back to the community that built the company in the first place.
The appeal is simple. Most rolling accessories are an afterthought — cheap, disposable, easy to forget. Blazy Susan treats them like gear worth showing off, from the color-matched trays to the pink papers that turned a purely functional product into a flex. For anyone who cares what their setup looks like and wants it to actually work, the brand has earned its shelf space.