Blazy Susan is a Denver smoking-accessories company founded by Will Breakell in 2017. It began with a rotating organizer for a cluttered coffee table, then built a broad catalog around pink rolling papers and pre-rolled cones, trays, filters, grinders, storage, glass and branded merchandise. It sells hardware and paper, not cannabis.
Will Breakell and the original tray
Breakell grew up in Roanoke, Virginia and graduated from the Virginia Military Institute before moving to Colorado for the cannabis industry. Looking at a cluttered coffee table, he designed a lazy-Susan-style spinning organizer to hold a smoking setup in one place. That tray became the company's first product and supplied its name.
The pink papers
Breakell introduced the pink paper line in tribute to his mother's battle with breast cancer, and it became the brand's signature product. The papers are wood-pulp based, vegan and non-GMO, colored with non-toxic dye, and contain no tobacco and no nicotine. They are cut ultra-thin and slow-burning.
Current products
The paper line runs in 1¼, King Size and King Size Wide formats, alongside filter tips, pre-rolled cones and wraps. The hardware line covers spinning and rolling trays, grinders, glass and general smoking accessories, and the brand extends into apparel, bags and inflatables. A subscribe-and-save program discounts recurring orders by 15 percent.
Standards and recognition
The company holds ISO 9001 certification and Better Business Bureau accreditation. Inc. ranked Blazy Susan No. 97 on the 2023 Inc. 5000 and No. 382 on the 2024 list, and placed it No. 3 in its 2023 Rocky Mountain regional ranking. Coverage has run in Leafly, High Times, Cosmopolitan and CNN, and the brand has appeared on Jimmy Kimmel Live.
Distribution and community
Blazy Susan sells direct online and through smoke shops, convenience-store distributors and international partners. Its operating base is at 10660 E 51st Ave in Denver, Colorado. The company organizes its customer base under the #BlazyGang banner and runs community events including tree plantings with One Tree Planted.
Blazy Susan's catalog now reaches well beyond the original rotating tray. Papers and cones come in multiple sizes and colors, while the hardware range covers grinders, rolling surfaces, glass, storage and portable kits. Product color is part of the identity, but buyers should still match paper size, cone capacity and accessory dimensions to the intended use.
Paper and accessory details
The company describes its colored papers as vegan, non-GMO and made without tobacco or nicotine. Those statements refer to the paper product, not to whatever material a customer later places inside it. Blazy Susan is an accessories business and does not sell cannabis. Its online checkout is therefore for legal paper, hardware, glass and merchandise rather than regulated flower or concentrates.
Community and partnerships
The pink line began in connection with founder Will Breakell's mother and breast-cancer awareness. The company has also supported cannabis justice, LGBTQ+ organizations, mental-health initiatives and tree planting through named campaigns. A 2025 update said its ambassador program was entering a new phase involving public-relations drops, TikTok Shop opportunities and possible future collaborations.
Buying and care
Blazy Susan sells directly and through retail and distribution partners in multiple countries. Materials and care requirements differ across wood, metal, glass and paper products. Customers should use the live product page for dimensions, included parts, shipping eligibility and cleaning instructions, especially when pairing an accessory with an existing setup.
Continue exploring
Compare more companies in the brand directory, look up named cultivars in the strain library, read broader coverage in the industry articles, and find publishers and shows in the media directory.