At a glance
CANN is a cannabis-infused social-tonic company founded in Los Angeles in 2019 by Jake Bullock and Luke Anderson. The founders built it as an alcohol alternative centered on measured, relatively low-dose drinks rather than traditional flower or vape products. Its catalog now includes canned tonics, higher-strength cans, portable liquid packets, an infused aperitif and a non-THC option, with hemp-derived and state-regulated marijuana-derived versions sold through different channels.
Founders and 2019 launch
Bullock and Anderson met while working at Bain & Company and developed CANN around their shared dissatisfaction with alcohol’s aftereffects and their interest in a more controlled social format. The company’s own history identifies them simply as Jake and Luke; independent profiles and company announcements provide their full names and identify Bullock as co-founder and CEO.
CANN’s first major product was an 8-ounce sparkling tonic combining 2 milligrams of THC with 4 milligrams of CBD. In 2019 the tonic won BevNET’s New Beverage Showdown. The company later raised a reported $5 million round in 2020 and a $27 million Series A in 2022, with institutional and celebrity investors including Gwyneth Paltrow, Rebel Wilson, Rosario Dawson, Nina Dobrev and others. Those investments are financing milestones, not endorsements of safety or effect.
Core cans and flavors
The original 8-ounce CANN contains 2 mg THC and 4 mg CBD. The 12-ounce Hi Boy contains 5 mg THC and 10 mg CBD, while the limited HI’ER Boy is a 10 mg THC format. Current core flavors include Grapefruit Rosemary, Lemon Lavender, Blood Orange Cardamom and Ginger Lemongrass, alongside seasonal releases. Formulas use sparkling reverse-osmosis water, agave and citrus or botanical flavor ingredients; exact ingredients and cannabinoids vary by SKU.
Roadies, Naked Hi Boy and Spritz
Roadie is a 2 mg THC liquid packet designed to be added to another beverage. Naked Hi Boy is an unflavored, zero-sugar packet containing 5 mg THC. The broader store has also listed Spritz, an infused aperitif, and a 0 mg product. These are separate formats with separate labels; “CANN” should not be used as shorthand for one universal dose or ingredient list.
Hemp-derived versus marijuana-derived products
CANN’s online store sells hemp-derived delta-9 THC and CBD products that the company says remain below the federal 0.3% delta-9 THC threshold by dry weight. State-licensed dispensaries in California, Illinois, Massachusetts and New York have carried marijuana-derived versions. The company’s FAQ lists eligible shipping and retail states, but those rules change; the current checkout, local law and package label control.
That channel distinction matters. A CANN product ordered online may be governed as hemp even when a similarly branded can is sold through a state cannabis dispensary. Availability, formulation and legality are location-specific, and the brand’s store locator warns that inventory data can lag.
Awards, growth and public profile
Beyond the 2019 BevNET win, CANN has used collaborations, investor visibility and national distribution to move cannabis drinks toward mainstream beverage retail. Company releases describe rapid early sales and international expansion, but self-reported “number one” or “fastest-growing” claims depend on time period and dataset. This profile preserves dated funding and competition milestones instead of repeating open-ended superlatives.
What the marketing does not prove
CANN markets its products as “all buzz, no booze” and repeatedly contrasts them with alcohol and hangovers. Those are brand positioning claims, not guarantees about impairment, next-day effects or health. THC can impair judgment and driving, and individual response varies. Product pages should present labeled cannabinoid amounts as neutral facts without prescribing a consumption pace.
Where to find CANN
Adults can use the company’s current online eligibility checker, store locator and licensed dispensary menus. For broader context, compare CANN with other cannabis brands and beverage-format products, while treating the package, batch results and local regulations as the final authority.
Availability and licensing
Availability changes by market and date. Use the official site or store locator for current inventory, and for regulated cannabis products confirm the licensed seller and manufacturer in the jurisdiction where the item is sold.