CANN is the Los Angeles beverage company Jake Bullock and Luke Anderson built around microdosed THC "social tonics," canned as a stand-in for a round of drinks. The lineup runs from 2mg cans to the 10mg Hi'er Boy, plus Half & Half with Dwyane Wade and 0MG, a zero-THC line added in July 2026.
The numbers back the pitch. Inc. reported in July 2026 that CANN brought in nearly $40 million in revenue in 2025.
Four MedMen stores and a BevNET trophy
Inc. dates CANN's launch to 2018, with Bullock as CEO and Anderson as co-founder. The first cans reached shelves in June 2019, when BevNET reported the tonic was launching that week in four MedMen stores in California. It sold only in six-packs, at $30, with 2mg of THC in each 7.5-ounce can.
That same week CANN won New Beverage Showdown 17 at BevNET Live Summer 2019 in New York, taking the trophy and a $10,000 ad package. The other finalists were Cloud Water, Proposition Cocktail Co., LATTEA, Sunwink and Petal. Judge Dan Gluck credited the brand with "real authenticity" and "huge, pent-up market demand."
Imaginary money and a celebrity cap table
The seed round came on January 21, 2020: $5 million led by Imaginary and JM10 Partners, with Navy Capital, Global Founders Capital, Cresco Capital and Bonobos founder Brian Spaly joining. CANN was in more than 60 California dispensaries at the time and on Eaze delivery. "Cann is uniquely designed to be approachable even for someone who has never previously considered cannabis as a social beverage," Anderson said.
On February 15, 2022, CANN closed a $27 million Series A, with Imaginary Ventures doubling down. Nina Dobrev, Adam Devine, Zoey Deutch, Jordan Cooper, Sara Foster, Rosario Dawson and Paul Scheer came in as individual investors. Gwyneth Paltrow, Baron Davis, Rebel Wilson, Kate Hudson, Darren Criss, Tove Lo and Bre-Z were already backers, and Dawson took a board seat.
The 2022 release listed California, Illinois, Massachusetts and Arizona as markets, with an Ontario launch under way in Canada.
Doses by the can
CANN sorts its catalog by milligrams. The FAQ and shop list:
- CANN: 8-ounce can, 2mg THC and 4mg CBD, in Blood Orange Cardamom, Lemon Lavender, Grapefruit Rosemary and Ginger Lemongrass. A four-pack runs $24.
- Hi Boy: 12-ounce can, 5mg THC and 10mg CBD, including Yuzu Elderflower and the unflavored Naked Hi Boy.
- Hi'er Boy: 12-ounce can, 10mg THC and 20mg CBD.
- Roadies: liquid packets at 2mg THC and 4mg CBD per sachet.
- Spritz: a 750ml bottle.
CANN builds the drinks from reverse-osmosis sparkling water, agave nectar and citrus juice. The company says CANN was named a TIME Best Invention of 2025 and sources its THC and CBD from American-farmed hemp.
Dwyane Wade's Half & Half
Dwyane Wade was already an investor when CANN brought him in as a collaborator. On August 4, 2026, the company released Half & Half, a golf-inspired blend of bergamot lemonade and yerba mate iced tea. The THC version carries 3mg of THC and 6mg of CBD. The 0MG version swaps in magnesium, electrolytes and L-theanine, with yerba mate caffeine roughly equal to one espresso shot.
Cannabis Business Times ran the launch news the same day. Half & Half went on sale at drinkcann.com on August 4, with the 0MG version open to online orders in all 50 states. The release listed an in-store rollout for summer 2026.
0MG and the November 2026 hemp deadline
The zero-THC line answers a federal change. Inc. reported on July 9, 2026 that Congress passed a spending bill in fall 2025 with a provision that outlaws the vast majority of hemp-derived THC products, with the ban set to take effect in November 2026.
CANN launched 0MG, pronounced like OMG, direct to consumers that day, with retail following in August. The cans use magnesium, electrolytes, L-theanine and passion flower, and they keep the Blood Orange Cardamom and Lemon Lavender names. The shop lists 0MG from $27. "We created the microdose THC beverage category," Bullock told Inc.
Target aisles and California dispensaries
The August 2026 release put CANN online in more than 35 states, at retail in more than 30 and in dispensaries across California. National retail partners include Target, Spec's Wines, Spirits & Foods, Sprouts Farmers Market, Circle K and Total Wine & More.
Headset tracked CANN Social Tonics in 212 licensed dispensaries across four states in August 2026, 191 of them in California. It ranked No. 5 in California beverages, behind St Ides, Uncle Arnie's, Not Your Father's Root Beer and Almora, and No. 4 in Connecticut beverages. Sales rose 217.4% year over year at an average price of $16.34. The top seller was a 2:1 CBD-to-THC Lemon Lavender Social Tonic six-pack, one of 44 SKUs.
For adults 21 and over.