CANN — Cannabis Social Tonics | High Rise Co
CANN is the cannabis beverage brand that proved the category could actually work.
CANN is the cannabis beverage brand that proved the category could actually work. Launched in Los Angeles in 2019, CANN makes low-dose cannabis-infused sparkling beverages — 2mg THC, 4mg CBD — designed to replace alcohol on social occasions rather than compete with high-potency cannabis products. The dose is low enough that you can have two or three without committing to a multi-hour couch session, which is exactly the point. The founders came from outside cannabis — one from Bain, one from Stanford GSB — which shows in how the brand was built: sharp positioning, clean design, distribution strategy from day one, and a fundraising narrative that resonated with mainstream investors. The cap table includes Gwyneth Paltrow, Baron Davis, and Ruby Rose. CANN's flavor range spans classic and rotating seasonal options — Lemon Lavender, Blood Orange Cardamom, Grapefruit Rosemary — built with actual flavor consideration rather than just masking cannabis taste with sweetener. The beverages are genuinely good drinks that happen to contain cannabis, which sounds simple but is still rare in the category. Distribution in California spans premium bottle shops, cannabis delivery platforms, and dispensary beverage sections, with the brand pushing toward mainstream retail integration as regulations evolve. For consumers who want to moderate alcohol consumption without giving up the social ritual of a drink in hand, CANN is the most credible answer the cannabis market has produced. The social occasion positioning makes it less about intoxication and more about access.
