Cann is a low-dose cannabis social tonic — a lightly sparkling canned drink built to sit in your hand where a beer or a cocktail used to. Founders Jake and Luke started it because they wanted the ritual of a night out without the wreckage of the morning after, so they put a small amount of THC in a can and kept the ingredient list honest.
The pitch is simple: a buzz that stays social instead of sloppy. Cann leans on a microdose format, meaning the THC per can is measured in single-digit milligrams rather than the heavy hits most cannabis products chase. It is designed to be sippable and stackable — the kind of drink you can have more than one of across a long evening without losing the plot.
The core line is sparkling and citrus-forward, with flavors like Blood Orange Cardamom, Lemon Lavender, Grapefruit Rosemary, Ginger Lemongrass, and Yuzu Elderflower, plus an unflavored option. Dosing is tiered so you can pick your altitude — 2mg, 5mg, and 10mg THC cans, alongside a newer 0mg release for nights when you want the flavor and none of the lift.
Formats stretch beyond the standard can. The higher-dose Hi Boy and HI'ER BOY turn up the potency, the slim Roadie is built for pockets and coolers, and Spritz, Starter Packs, and build-your-own bundles give newcomers an easy place to begin. A subscription and the Highly Social Club loyalty program keep regulars stocked, while a store locator and wholesale program point to a footprint beyond the dispensary case.
What is inside is kept deliberately short. Cann uses reverse-osmosis filtered sparkling water, all-natural flavor, 100% agave nectar in place of heavy sweeteners, fresh citrus juice, and naturally-derived THC and CBD. It is the anti-mystery-ingredient approach, aimed at drinkers who read labels and want their cannabis beverage to feel closer to a craft soda than a novelty.
The experience Cann sells is restraint. A single can is meant to deliver a gentle, even lift rather than a spike — enough to loosen up and stay present, without the heaviness that sends a night sideways. Regulars describe it as easy to pace, and the low dose is what makes the morning after feel unremarkable in the best way. Your own tolerance will shape the result, so start low.
The bigger idea is cultural. Cann frames itself around changing how people socialize, backing what it calls the whole sobriety spectrum — whether you are off alcohol entirely, cutting back, or just swapping a drink here and there. That inclusive, no-judgment stance is a big part of why the brand caught on with people who felt boxed out of both bar culture and traditional weed.
For High Rise, Cann matters because it helped turn the canned cannabis drink into a real category instead of a curiosity. It reads clean, tastes like something you would actually order, and treats low dose as the whole point rather than a compromise. If you are alcohol-curious or want a lighter way to get social, it is one of the easiest entries around. Effects vary by person, and you need to be 21 or older to buy.