Headset is a cannabis retail analytics company whose public reporting has become a reference point for how the legal market is actually performing.
Who they are
Founded in 2015 and based in Seattle, Headset was started by Cy Scott, Scott Vickers and Brian Wansolich, the same three people who launched Leafly five years earlier. The core business is a business intelligence platform sold to operators, and the published work sits alongside it as an open window onto the same data.
What they cover
Category and market performance: what is selling, at what price, in which state, and how that shifts season to season. Recurring subjects include brand loyalty, consumer demographics, price compression, best-selling products and the rise and fall of individual product formats.
Format and cadence
Industry reports are the flagship, backed by a blog, recorded webinars and a podcast that runs as a relaxed conversation with industry figures built around a data point. Everything is grouped by category in a resource hub rather than issued on a fixed schedule.
Who it's for
Operators above all - cultivators, processors, brand teams and retail buyers making assortment, pricing and inventory calls. Analysts and investors use the same reports for market sizing.
Where to find them
The reports, blog, webinars and podcast all live on headset.io. Instagram and LinkedIn carry the highlights, and the underlying market data is also reachable through a connector built for AI tools.
Background and significance
Headset is a cannabis retail analytics company that converts point-of-sale information into market reports, dashboards and benchmarking tools. Its public analyses track category performance, pricing, basket behavior, brand movement and demographic patterns across participating legal markets. The company has become a frequent data source for operators, investors and journalists attempting to quantify industry trends.
Distinctive role
Its strength is transaction-level visibility into participating retailers rather than surveys or anecdotal reporting. That makes the data useful for assortment, pricing and competitive analysis, but it also defines the limitation: results represent the markets and stores connected to the platform, not every cannabis transaction. Careful readers should treat Headset figures as a substantial measured sample with a stated methodology, not as a complete census of the industry.