Headset is a Seattle cannabis data company that turns dispensary point-of-sale records into market intelligence for retailers, brands and investors. Cy Scott, Scott Vickers and Brian Wansolich founded it in 2015, five years after the same three launched Leafly.
Beyond its paid software, Headset publishes to the whole industry through a blog, industry reports, webinars and public brand pages. On September 1, 2026 it showed that New York alone drove most of the national gain in low-dose cannabis beverages.
Three Leafly co-founders build a data company
Scott leads Headset as CEO, Vickers serves as CTO and Wansolich as chief design officer. The three started Leafly in 2010, and Privateer Holdings later acquired it. Headset keeps its headquarters in Seattle and describes its mission as removing the guesswork from decisions in the cannabis business.
A separate brand profile for Headset covers the company’s software lineup in more depth.
Receipt data from 3,500 retail partners
In a July 10, 2026 post, Vickers put the operation in numbers: more than 3,500 retail partners across U.S. and Canadian markets, about 2.5 million receipt lines a day and a catalog of nearly 2 million SKUs. He credited 11 years of cleaning and standardizing that data as the base for everything Headset builds.
Market coverage spans 16 states, from Arizona and California to Ohio and Washington, plus Alberta, British Columbia, Ontario and Saskatchewan.
Retailer, Insights, Bridge Nexus and Vault
The product line splits by customer. Retailer gives dispensary teams sales, inventory and operations tools. Insights serves brands and producers with market intelligence. Bridge Nexus generates purchase orders automatically and connects to ERP systems. Vault delivers data through a Snowflake integration, and a Brand Locator helps brands point shoppers to stores that carry them.
In April 2026 Headset released Competitive Pulse, a monthly benchmarking report for dispensaries, and its site now carries a Hemp Beverages tracker.
Ask Headset and the MCP connector
Headset calls itself AI-native. Ask Headset, an analyst built into Insights, answers plain-language questions with summaries and supporting charts. On June 23, 2026 it gained brand loyalty data covering cross-shopping, churn and exclusivity.
The launch example came from California pre-rolls: 21.8% of Claybourne Co. buyers also picked up Jeeter, while only 8.5% of Jeeter buyers reached for Claybourne. By July, Headset’s MCP Connector brought its data into Claude and ChatGPT.
Public brand pages and 2026 market reads
Headset’s public brand pages publish monthly data snapshots. The September 6, 2026 snapshot for STIIIZY ranked it No. 1 in California vapor pens for August 2026 and counted 1,361 licensed dispensaries carrying the brand, 601 of them in California. Jeeter’s September 10 snapshot ranked it No. 1 in pre-rolls across Arizona, California, Michigan, Massachusetts and Missouri.
The blog turns the same data into state and category reads. A July 7, 2026 update on Michigan’s 24% wholesale tax found January sales down 8.3% year over year to $226.4 million, with average flower prices up 7.3% in the first half of 2026.
The September 1 beverage study found low-dose drinks at 10mg of THC or less rising from 15.4% to 18.2% of dispensary beverage sales in the second quarter of 2026. Without New York, the share barely moved, from 11.5% to 11.7%.
The High-Rise Podcast archive
Headset’s High-Rise Podcast paired market data with interviews from across the industry, with Cy Scott among its hosts. The archive runs to episode 146, posted in October 2023, and stays available on Spotify, Apple Podcasts and RSS alongside the company’s webinar and training library.
Official channels
Reports, brand pages and the blog live at headset.io. Headset posts on Instagram, LinkedIn and X.