At a glance
Brand overview
Select is a multistate cannabis brand best known for vape oils and hardware, with gummies and beverage enhancers extending the line. Cameron Forni founded Select in Portland, Oregon, in 2015 through Cura Partners. Curaleaf acquired Cura Partners in February 2020, and Select now operates as a Curaleaf brand through state-licensed production systems.
Founder and early innovation
Forni built Select around vape-cartridge oil and hardware. The founder and company have credited the team with an early silica-fiberglass-free cartridge design, reflecting safety concerns around older wicking materials. That innovation belongs to a specific development period; current hardware specifications should be checked by product family and market.
Acquisition by Curaleaf
Curaleaf announced the Select transaction in 2019 and closed it on February 1, 2020, issuing 55 million subordinate voting shares to former Select equity holders. Forni became President of Select after closing. The deal integrated a wholesale-focused West Coast brand with Curaleaf's cultivation, manufacturing and retail network, enabling state-by-state expansion without interstate shipment of marijuana.
Essentials, Elite and Elite Live
Select's vape families include Essentials with naturally derived terpenes, Elite with refined strain-specific oil and cured-cannabis-derived terpenes, and Elite Live using terpenes from freshly harvested plants. Those descriptions come from the brand; the regulated package determines the actual oil, ingredients, potency and extraction details in each state.
Cliq, Briq and hardware formats
Cliq is Select's proprietary pod-and-battery platform, distinct from standard 510 cartridges. Briq is an all-in-one format, while other products include cartridges and compact devices. Compatibility, charging, capacity and voltage differ, so consumers should not mix pods or infer specifications from another Select device.
X Bites and other edibles
Select X Bites use an encapsulation system that the company says improves absorption and produces a quicker, stronger and longer experience than a classic edible. The brand has also sold Nano Bites and Squeeze beverage enhancer. These are formulation claims, not an individual onset guarantee; dose, food, metabolism and tolerance materially affect effects.
Footprint and distribution
Select is manufactured through Curaleaf and licensed partners across multiple U.S. cannabis markets. Current availability is best checked by ZIP code because state rules determine allowed formats and doses. Static counts from corporate presentations or sales platforms age quickly and may combine stores, SKUs or markets using different methods.
Awards, testing and safety
Select has received product and packaging recognition, including a 2022 Silver packaging honor for X Bites reported by the design team. Curaleaf markets state-required testing and product consistency, but consumers should still verify the batch label, manufacturer license and recall status. Edibles and high-potency vapes impair driving and must be kept from children.
How to read this profile. Founding and acquisition facts come from Select leadership, Curaleaf filings and the closing announcement. Product details come from current brand materials; effect language remains attributed rather than medicalized. Related High Rise products, articles, stores, jobs and events attach automatically through the brand relationship system.