At a glance
Trulieve is a vertically integrated U.S. cannabis operator founded in Tallahassee, Florida, in 2015. It began sales in 2016 and became Florida's first licensed medical operator to build a statewide dispensary and delivery network. The public company reports under Trulieve Cannabis Corp.; this profile distinguishes audited filings from promotional milestones.
Founders and leadership
Kim Rivers is co-founder, chair and chief executive. Trulieve's filings and annual reports identify her as the continuing leader of a company built around Florida's medical program and later expanded through acquisitions. Public corporate history also includes the 2021 Harvest Health & Recreation acquisition, which materially enlarged its Arizona and multi-state presence.
Products and house brands
Trulieve sells flower, pre-rolls, vapes, concentrates, edibles, capsules, tinctures, topicals and accessories, subject to state law. Its current brand directory includes Alchemy, Co2lors, Cultivar, Modern Flower, Momenta, Muse, Roll One and Sweet Talk, alongside partner brands that differ by market. In 2025 it also reported Onward, a hemp-derived THC beverage line distributed outside dispensaries.
Scale and footprint
The 2025 Form 10-K reports regional hubs and a vertically integrated cultivation, production, distribution and retail model. Year-end materials reported 233 retail locations nationwide after 11 openings during 2025; 30% were outside Florida and 85% served medical-only markets. Counts are dated to December 31, 2025 and should not be treated as today's exact store total.
Financial and operating record
For 2025, Trulieve reported $1.181 billion in revenue, $711 million in gross profit and a $116 million net loss attributable to common shareholders. Retail contributed 94% of revenue, and the company reported 50.1 million branded units sold. These are GAAP and company operating figures from the filed 10-K and earnings materials; adjusted EBITDA and free-cash-flow figures use non-GAAP definitions.
Access and customer programs
Trulieve's early Florida milestones included a first dispensary in Tallahassee and statewide home delivery. Its model now combines medical-patient education, online reservations, loyalty and market-specific stores. Product availability, purchase limits and medical-versus-adult-use eligibility vary by jurisdiction, so consumers should use the state-specific menu and regulatory rules.
Notable achievements
The company cites its first Florida sale in 2016, 2018 public listing, West Virginia medical entry and Maryland adult-use launch as major milestones. By the end of 2025 it reported 915,000 rewards members and record operating cash flow of $273 million. These demonstrate scale, but they are not product-quality awards and should not be presented as independent consumer endorsements.
Safety, legal and risk context
An OSHA inspection opened after a fatal/catastrophic event at Trulieve Holyoke Holdings in January 2022. OSHA initially issued three serious violations and $35,219 in penalties; the closed case shows one current serious violation after settlement. The 2025 10-K also details federal illegality, tax, licensing, litigation and market risks. A responsible profile includes these material facts alongside growth claims.
Research basis and limits
Sources include Trulieve's about, brands and milestone pages, the SEC-filed 2025 10-K and earnings exhibit, plus OSHA's inspection record. Store and financial figures are explicitly dated. This profile does not convert company mission language into verified outcomes or imply that every house brand, format or promotion is available in every state.