Tyson 2.0 is Mike Tyson's cannabis brand, and it carries exactly the energy you'd expect from the name — loud, confident, and built for recreation rather than wellness marketing. Launched in 2021 with cannabis entrepreneur Chad Bronstein, the brand leaned on one of the most recognizable figures on the planet to go from new label to worldwide distribution fast, landing across multiple U.S. states and international markets.
The product line is deliberately broad: flower, pre-rolls, edibles, vapes, and accessories, so the brand meets you wherever your format preference sits. The signature SKU is the Toad — an ear-shaped pre-roll that turns Tyson's most infamous 1997 moment into a piece of cannabis folklore, and probably the most talked-about novelty pre-roll in the market. It's the kind of product only a brand with this much personality could pull off without it feeling like a gimmick.
Behind the spectacle, Tyson 2.0 partners with established cultivators and extractors to keep quality consistent as it scales, which is what separates a serious celebrity brand from a licensing cash-grab. The brand also puts real weight behind cannabis policy reform — its own messaging frames smoking cannabis as something that shouldn't be a crime — tying the flash to an actual position rather than just a logo.
That mix is the whole appeal. Tyson 2.0 isn't trying to be your calm, herbal-tea cannabis brand; it's unapologetic, culture-forward, and built for people who want their weed with a little swagger and a good story attached. The catalog is wide enough that there's an entry point at almost any experience level.
As with anything, effects vary by product and person, so start low with an unfamiliar format and work up. For anyone who wants a recognizable, personality-driven brand that covers every category, Tyson 2.0 is one of the most distinctive names on the shelf — 21+, and never boring.