TYSON 2.0 is a cannabis brand founded by former heavyweight boxing champion Mike Tyson and launched in 2021. The company develops branded flower, pre-rolls, edibles, concentrates, vapes and accessories, then works with licensed operators that cultivate or manufacture for individual regulated markets. That partnership model allows the name to appear in multiple U.S. states and countries while each local product remains subject to its own license and rules.
Mike Tyson and the brand
Tyson built TYSON 2.0 around his public advocacy for cannabis and his personal account of how the plant changed his life. The brand is part of a wider celebrity-focused business portfolio, but Mike Tyson remains its central identity and spokesperson. TYSON 2.0 is unrelated to Tyson Foods. Consumers can distinguish the cannabis label through its boxing imagery, product marks, licensed seller and the responsible operator printed on each package.
Flower, pre-rolls and Round 12
The current product catalog includes premium flower and conventional pre-rolls alongside Round 12, an infused line spanning flower, pre-rolls, concentrates and edibles. Formats and cultivar names vary by state because local partners and regulations differ. An infused pre-roll may contain substantially more cannabinoids than a plain joint. Package weight, total cannabinoids, ingredients and batch results offer a better comparison than the product family name alone.
Mike Bites and Night Bites
Mike Bites are ear-shaped gummies referencing Tyson’s 1997 bout with Evander Holyfield and became the brand’s most recognizable edible. Night Bites and Lights Out combine THC and CBN in market-specific formulas. Shape, branding or a sleep-oriented name does not establish an individual serving. Adults can check milligrams per piece, package total, ingredients and onset guidance, then allow enough time before considering any additional edible.
Concentrates and vape formats
TYSON 2.0 also lists pure concentrates, cartridges and all-in-one vapes. The Pocket Pigeon is a compact all-in-one containing 0.15 grams of live rosin, while other cartridges use distillate and selected terpene profiles. Hardware and oil composition change across formats and jurisdictions. A cartridge should fit the intended battery, and damaged, leaking, swollen or unusually hot hardware belongs out of service and away from combustible material.
Local partners and worldwide availability
Licensed cannabis cannot move through ordinary interstate commerce, so TYSON 2.0 relies on cultivation, manufacturing and distribution partners inside each market. A Washington launch, for example, used Perfect Harvest as the exclusive cultivation partner announced for that state. Similar branding can also appear on hemp-derived goods, merchandise or products sold under other national systems. Adults can use the store locator, then verify the local license and package details.
Advocacy, loyalty and responsible use
The company promotes cannabis-policy reform and runs the Bite Club loyalty program through its U.S. site. In November 2025, Tyson met Pennsylvania political leaders while advocating for adult-use legalization, connecting the brand’s public profile with reform activity. Loyalty terms and retailer inventory can change. Cannabis products require legal-age purchase, secure storage and cautious dosing, and no one should drive, operate machinery or cross jurisdictional borders while carrying regulated cannabis unlawfully.
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