At a glance
TYSON 2.0 is Mike Tyson's licensed cannabis brand, launched in October 2021. It is developed through Carma HoldCo, the celebrity-brand company associated with co-founder Chad Bronstein, and reaches legal markets through local cultivation, manufacturing and distribution partners. It is unrelated to Tyson Foods, despite frequent search-result confusion.
Founders and brand structure
Company materials identify boxer and entrepreneur Mike Tyson and serial entrepreneur Chad Bronstein as founders. Tyson supplies the name, persona and cannabis advocacy story; Carma manages brand development and licensing. Because the products are made through jurisdiction-specific partners, TYSON 2.0 is best understood as a licensed brand platform rather than one vertically integrated grower.
Product portfolio
The official catalog spans flower, pre-rolls, vapes, concentrates and edibles, with format and ingredients changing by market. Signature names have included Mike Bites ear-shaped gummies, Knockout OG, Pound for Pound Cake, Tiger Mintz and Toad genetics. The site also sells apparel and accessories, which can ship separately from regulated cannabis.
Mike Bites and cultural branding
Mike Bites use an ear silhouette referencing Tyson's 1997 bout with Evander Holyfield. The product became the brand's most recognizable pop-culture item, but availability and cannabinoid content vary by jurisdiction. Consumers should distinguish licensed cannabis gummies from hemp-derived or international products carrying similar visual branding.
Expansion model
TYSON 2.0's launch and later releases describe strategic partnerships with licensed operators rather than interstate shipment of marijuana. An InterCure filing documents a multi-year license covering Israel, Australia, the United Kingdom, Germany, Switzerland and other approved territories. The current brand markets itself as worldwide, but legal launch status should be verified country by country.
Retail and loyalty
The U.S. site provides a store locator and Bite Club loyalty program. Exact menus are retailer-specific, and the nearest listed store is the proper source for current inventory. Merchandise checkout is not proof that cannabis can be ordered online or delivered across state borders; regulated products remain subject to age, licensing and local purchase rules.
Advocacy and achievements
The brand publicly supports cannabis policy reform and uses Tyson's long-running advocacy to frame its mission. Its chief achievement is rapid licensing expansion and strong consumer recognition rather than a single cultivation award. Press releases calling it an undisputed leader are promotional claims; this profile does not convert that language into independent market-share fact.
Quality and verification limits
Quality depends on each licensed partner, production lot and jurisdiction. Verify the producer, license, ingredients, testing panel and recall status on the package. Celebrity involvement does not establish medical benefit, uniform formulation or safety. Public sources reviewed did not provide consolidated TYSON 2.0 revenue, a complete current market ledger or an independently audited award list.
Research basis and limits
This profile draws on the official U.S. home, about, product and store pages; the brand's global about page; a launch-era company release naming the founders; and InterCure's regulatory filing documenting international licensing. It explicitly distinguishes first-party positioning from filed evidence and avoids conflating TYSON 2.0 with Tyson Foods.