TYSON 2.0 is the cannabis brand Mike Tyson co-founded, and it runs on licensing. The company owns the name, the packaging and the product playbook, while a state-licensed operator grows, manufactures and distributes inside each market. It entered cannabis in 2021 and sits in the portfolio of Carma HoldCo Inc., whose roster also includes Ric Flair and Future. Brand releases put it across the United States and 16 other countries.
Headset's August 2026 snapshot tracked TYSON 2.0 in 25 states and 584 licensed dispensaries, with 255 SKUs and an average item price of $20.50. Flower drove 43.9% of sales, vapor pens 30.0%, pre-rolls 17.4% and edibles 8.7%.
Licensing the name, state by state
Licensed cannabis cannot cross state lines, so every market gets its own operator. Perfect Harvest became the exclusive cultivation and distribution partner in Washington on June 27, 2024, with launch stops including Commencement Bay Cannabis, Shawn Kemp's, Cult Cannabis and The Reef Seattle. Adam Wilks, co-founder and chief executive of Carma HoldCo, signed that deal alongside Perfect Harvest founder Omar Sturm.
Hotbox Farms, a vertically integrated Oregon licensee, took the Oregon rollout on December 5, 2024, stocking Hotbox Farms, High Supply, The Red Eye and Cookies Ontario. Ohio Green Systems, a licensed dual-use processor, opened Ohio on April 1, 2025.
Mike Bites, Round 12 and the Pocket Pigeon
The catalog covers flower and pre-rolls, the Round 12 infused line of flower, pre-rolls, concentrates and edibles, plus tinctures, concentrates, cartridges and all-in-one vapes. The Pocket Pigeon is a compact all-in-one built around 0.15 grams of live rosin.
Mike Bites are the ear-shaped gummies that wink at the 1997 Holyfield rematch, and NBC News reported them landing in California, Massachusetts and Nevada dispensaries. Night Bites and Lights Out round out the edibles. Headset's August 2026 sellers were led by the Pound for Pound Cake pre-roll, the Round 12 Diamond Infused pre-roll, a Gelato 44 pre-roll, Glitter Bomb flower in 14g and the Knockout OG pre-roll.
TerrAscend takes Pennsylvania and Maryland
On November 25, 2025, TerrAscend signed an exclusive licensing deal for the brand in Maryland and Pennsylvania. Product arrived on March 31, 2026: 3.5g and 28g flower jars plus live resin disposable vapes in Pennsylvania, and 3.5g and 14g flower with distillate vapes in Maryland, with more formats slated through 2026.
It sells through every Apothecarium store in both states and select third-party wholesale accounts. TerrAscend executive chairman Jason Wild said Tyson "brings an unmatched level of energy and focus to the industry." The company's August 6, 2026 second-quarter report cited BDSA data showing it improved to the No. 4 position in Maryland at 6.0% market share, "supported by the launch of Tyson 2.0 products."
Rhode Island, Connecticut and the Mississippi base
Reborn Roots LLC of Warwick became the exclusive Rhode Island licensee on August 12, 2026, cultivating, extracting and manufacturing in house. Launch retailers were RISE in Warwick, Thomas C. Slater Compassion Center in Providence, Newport Cannabis Company in Portsmouth and Sweetspot in Exeter.
Reborn Roots founder Brent Vanzile pointed to earlier work with the brand in Mississippi, where Headset counted 73 carrying dispensaries in August 2026. Connecticut came through Rodeo Cannabis, which ran an exclusive early launch at 1625 Silas Deane Highway in Rocky Hill reported on May 12, 2026. Rodeo chief executive Art Linares said there was "already strong recognition and demand for this brand nationally."
Marbella social clubs and Amsterdam coffeeshops
The brand went retail in Europe on its own terms. A January 23, 2026 announcement named a Marbella social club at Av. Severo Ochoa 39, run with Asociacion Reina, and a second Amsterdam coffeeshop at Nieuwmarkt 14, with Barcelona named as the next city. Tyson endorsed the Marbella association movement and said cannabis communities "need spaces where people can come together, exchange ideas, and build something positive."
Glass, vapes and the Bite Club
The name also licenses onto hardware. Daily High Club sells the Knockout Dab Rig, a 7.2-inch borosilicate piece with a 10mm joint that ships with a quartz banger, flat-top carb cap and mini dab tool, for $85. The Upper Cut Bubbler runs $50 at 5.4 inches with a 14mm joint and a branded bowl.
Grenco Science built the Tyson 2.0 x G Pen Dash, a pocket dry herb vaporizer in the brand's colorway at $79.95, on the same platform as the rest of the G Pen line. Tyson20.com handles merchandise, a store locator and the Bite Club loyalty program, with $40 tees including the Legalize Weed Tee and Walking Tiger Tee.
Harrisburg, and the 2026 ranks
Tyson works the policy side under the brand's banner. On October 29, 2025 he went to Harrisburg to push adult-use legalization, meeting Governor Josh Shapiro and Senate President Pro Tempore Kim Ward. He argued that cannabis should be "regulated, safe and tested for consumers" and that Pennsylvania was "losing out on revenue to other states."
Headset's August 2026 ranks show where the volume sits. Connecticut is the strongest column, at No. 18 in pre-rolls and No. 23 in vapor pens. Arizona flower sits at No. 32, Ohio edibles at No. 40 and Ohio vapor pens at No. 48, with Nevada flower at No. 76. Sales were up 4.1% year over year.
The January 2026 European release calls Tyson the youngest undisputed heavyweight champion. In cannabis, his name now moves product through other people's licenses in 25 states and two European countries.
For adults 21 and over.