Tyson 2.0: The Brand That Covers All of It
Tyson 2.0 is Mike Tyson's cannabis brand and it is doing exactly what you would expect from a man who once said he smokes $40,000 worth of weed a month — goin
Tyson 2.0 is Mike Tyson's cannabis brand and it is doing exactly what you would expect from a man who once said he smokes $40,000 worth of weed a month — going big across every category with a brand identity rooted in the mythological version of Mike Tyson rather than a careful corporate exercise. Launched in 2021 with cannabis entrepreneur Chad Bronstein, Tyson 2.0 has expanded across multiple US states and internationally, leaning on Tyson's global recognition to open doors most cannabis bran
