At a glance
VIBES is a rolling-paper and pre-rolled-cone brand launched by Bay Area rapper and Cookies co-founder Berner. The brand sits at the intersection of smoking accessories, music, art and cannabis culture, but its products are papers, tips and cones rather than cannabis itself.
Founder and launch
Trade and agency profiles identify Berner, born Gilbert Milam Jr., as the creator of VIBES and date the launch to 2019. The project extended his Cookies ecosystem into accessories designed around modern consumer preferences and collaborations. VIBES' own storefront foregrounds product rather than a detailed corporate history.
Paper materials
VIBES sells papers made from hemp, rice and ultra-thin material, each with different burn and handling characteristics. The catalog includes 1.25-inch and king-size-slim booklets, with or without tips. Material descriptions concern paper construction and do not make smoking safe.
Cones and formats
The product range includes 1.25-inch, king-size and Cubano cones, mini cones and The Cali, a wide cylindrical pre-roll format with a stabilizing tip. VIBES also sells pre-rolled tips and bulk boxes aimed at consumers and retailers. Count, dimensions and paper type must be checked on the specific listing.
Collaborations and culture
Current releases include VIBES x Cookies blue papers, cones and Cali formats. The company has used artist partnerships and limited packaging to connect with music and cannabis culture. Collaboration branding is a creative and distribution strategy, not evidence that cannabis flower is included with an accessory.
Advocacy work
VIBES' Release Papers initiative supports the Last Prisoner Project and people incarcerated for cannabis offenses. The storefront promotes special papers tied to the campaign. Buyers evaluating impact should review the current campaign terms and beneficiary reporting rather than assuming every product automatically funds advocacy.
Manufacturing and availability
Products are sold through the official online store and authorized smoke shops and accessory retailers. Public pages reviewed do not publish a complete manufacturing-supplier ledger. Counterfeits are possible in popular accessory categories, so packaging, retailer authorization and the official catalog matter.
Awards and health limits
No authoritative competition or design-award ledger was found for VIBES in the reviewed sources. Brand popularity and Berner's reputation are not product-safety certifications. Combustion creates harmful smoke, and rolling papers do not reduce the legal or health risks of the material consumed.
Research basis and limits
This profile uses the official VIBES store, paper, cone, Cali, collaboration and Release Papers pages, plus an independent launch profile and Cookies' founder biography. Founder, launch period and product formats are documented. Ownership structure, factories, revenue, market share and current donation totals were not publicly established.