At a glance
Weedmaps is a cannabis discovery marketplace and business-software platform operated by publicly traded WM Technology, Inc. Consumers use it to browse licensed retailers, brands, menus, deals and educational content; businesses buy listings, advertising and Weedmaps for Business software. Weedmaps is an intermediary, not the seller or licensed producer of every item shown.
Founding and leadership
Weedmaps launched on July 30, 2008. Historical sources identify Justin Hartfield and Keith Hoerling as the original founders, while Doug Francis was an early partner and is WM Technology's current CEO. The company became public through a SPAC transaction in June 2021 and trades under MAPS.
Consumer marketplace
The marketplace lets adults search dispensaries and delivery services, compare menus, review products and place requests for pickup or local delivery where allowed. Users should still verify the business license with the state regulator, price, taxes, availability and fulfillment terms.
Business software
Weedmaps for Business offers SaaS tools for listings, menus, orders, point of sale, customer relationships, loyalty, delivery and analytics. The exact suite and third-party integrations change over time. Paying clients include retailers, brands and other regulated-industry businesses rather than consumers alone.
2025 operating scale
WM Technology's 2025 Form 10-K reported $174.7 million in revenue and 5,190 average monthly paying clients. The company called itself the largest U.S. two-sided cannabis platform, which is management's competitive assessment. The financial figures are filed and dated; the superlative depends on its chosen comparison and definition.
Legal-market policies
Current commercial terms require businesses to maintain valid licenses, provide documentation on request and remove recalled products. Consumer terms warn that marijuana remains federally illegal and that listings operate only in specified service areas. Platform policies help screen participants but do not replace regulator verification.
Advocacy and education
Weedmaps publishes cannabis education and frames its history around access, justice and policy reform. Its corporate timeline covers legalization milestones and the company's advocacy efforts. Educational content is not medical or legal advice and should be checked against current jurisdiction-specific law and clinical guidance.
SEC enforcement history
In September 2024, the SEC charged WM Technology and two former executives over negligent misrepresentations of monthly active users from May 2021 to May 2022. WM Technology settled the administrative case without admitting or denying the findings, while litigation against the former executives was separately announced. This is material context for interpreting historical audience claims.