Weedmaps is the cannabis marketplace that put dispensary menus on a map. Launched in 2008 by Justin Hartfield and Doug Francis and run today from Irvine, California, by WM Technology, it lets shoppers find licensed dispensaries, delivery services, brands and deals nearby, then order for pickup or delivery where a retailer offers it. The other half of the business sells visibility and ordering software to those same retailers.
From store locator to shopping platform
The consumer side runs on location. Drop in an address and Weedmaps returns nearby dispensaries and deliveries with their menus, live deals, and pages for brands, products and strains, browsable by category from flower to edibles, vape pens and concentrates. Medical patients can also search for doctors through the same web and mobile apps.
Orders placed on a listing go to the licensed retailer, which prices, stocks and fills them. Weedmaps sells none of the cannabis itself. WM Technology describes the marketplace as a place to browse by strain, price and cannabinoids across what is available locally in U.S. state-legal markets.
The newsroom, Learn and the strain pages
Weedmaps also runs a full publishing operation on the same domain, which is why Weedmaps doubles as a cannabis media channel. The newsroom files under five desks: Culture & Industry, Law & Politics, Science & Medicine, Sports & Wellness, and Broccoli. Recent coverage has tracked the federal deadline on hemp-derived THC and new formats such as smoke-free THC pouches.
Learn is the evergreen shelf, split into CBD, products and how to consume, cannabis and the body, the plant, cannabis history, laws and regulations, and a cannabis dictionary. Strain pages sit alongside it, tying the editorial side back to what is on local menus.
Weedmaps for Business
Retailers pay to be found. WM Technology launched Weedmaps for Business in August 2022 as one suite built partly from acquired companies, including Sprout, Enlighten, Cannveya and CannCurrent. The launch lineup covered listings, deals, ads, orders, delivery dispatch, online stores, in-store screens, CRM, third-party connectors and analytics.
Today retailers buy WM Listings, WM Ads and WM Deals to get seen, WM Orders to take pickup and delivery orders straight from a listing, WM Store to run an online storefront and WM Dispatch to automate compliant delivery. Brands get WM Listings, WM Ads and WM Store of their own. WM Technology frames the package as eCommerce and compliance software for cannabis retailers and brands.
Plugging into the dispensary register
The platform connects to the point-of-sale systems dispensaries already run, so menus stay current without double entry. BLAZE syncs menus and Weedmaps orders from its register and automatically hides items that sell out, and Dutchie counts Weedmaps among its menu-sync partners.
The closest comparison is Leafly, the Seattle platform that pairs a dispensary finder with free online ordering. Both sell placement to the same retailers they send shoppers to.
Museum of Weed, Killer Mike and Rolling Loud
Weedmaps has put its name on culture well beyond the app. In August 2019 it opened the Museum of Weed, a 30,000-square-foot exhibition at Melrose and Cahuenga in Hollywood that walked visitors through cannabis history in chronological rooms, from pre-prohibition hemp through the War on Drugs to legalization.
On April 20, 2022, it premiered Tumbleweeds with Killer Mike on VICE TV, a four-episode docuseries that took the rapper through cannabis scenes in Las Vegas, San Francisco, New York and Chicago with comedians, artists and local businesses.
In September 2026 Weedmaps and Rolling Loud announced a year-round partnership built on movie screenings, college tours, Daze parties, dispensary pop-ups and Kickback shows. It opened September 10 with Kickback New York Lit by Rolling Loud in Brooklyn, headlined by Xaviersobased. Jonathan "JJ" Jones, Weedmaps' SVP of markets and culture, pitched it as cultural experiences with the community at the center.
Who runs Weedmaps now
Co-founder Doug Francis is chief executive and chair of WM Technology. He took over as CEO in November 2022, initially on an interim basis, when Chris Beals stepped down. His team includes CFO Susan Echard and CTO Sarah Griffis, who joined in January 2025 after running technology at Cerebral and holding engineering leadership roles at GoodRx. In February 2026 the board added investors Harry DeMott of Raptor Ventures and Brent Cox of Subtext Holdings.
Off Nasdaq, still trading
WM Technology went public on Nasdaq in June 2021 through a merger with Silver Spike Acquisition Corp. In April 2026 the company delisted voluntarily, citing federal cannabis restrictions, thin trading and the cost of a national listing, and its shares moved to the OTCQX under the same MAPS ticker.
The marketplace never paused. For the second quarter of 2026, WM Technology reported $42.4 million in revenue, $2.9 million in net income and an average of 5,040 paying clients a month, each worth about $2,807 in monthly revenue. It also warned that the industry had entered a more demanding phase, with its dispensary customers squeezed on margins and cash flow. The company says it backs full federal legalization and social equity across the industry.