Weedmaps is the most visited cannabis discovery platform in the world, functioning as the primary cannabis discovery hub that originated as a dispensary locator before evolving into the industry's largest advertising network, marketplace, and media platform. Founded in 2008 in Irvine, California by Justin Hartfield, Weedmaps built its traffic in the pre-legalization era by listing dispensaries and delivery services and providing a consumer review function that was previously unavailable in the industry.
What It Actually Does
The platform covers dispensary listings, product menus, brand advertising, news content, and consumer reviews across legal US markets, Canada, and internationally. For cannabis brands and dispensaries, Weedmaps represents a primary digital advertising channel where consumers find cannabis, compare products, and read peer reviews. WM Technologies went public via SPAC in 2021, establishing the platform as foundational digital infrastructure for the legal industry.
Beyond The Listings
Weedmaps serves as a source database for dispensary and brand discovery and a benchmark for product and dispensary coverage, with its listing data reflecting the licensed cannabis market's footprint. Beyond advertising, Weedmaps News produces editorial content about cannabis culture, policy, and products, positioning the platform as both a utility and a media brand. Weedmaps for Business tools provide dispensaries and brands with analytics, menu management, and advertising capabilities that support the full cannabis commerce lifecycle.