Weedmaps is a cannabis marketplace and media platform that Justin Hartfield and Doug Francis co-founded in 2008. It lists dispensaries, deliveries, brands and deals, publishes Weedmaps News and the Learn library, and sells software to licensed operators.
WM Technology runs it from Irvine, California. After leaving Nasdaq in April 2026, the company reported second-quarter 2026 revenue of $42.4 million and net income of $2.9 million.
A marketplace built on the map
The consumer side works like a directory with menus. Shoppers browse storefronts, delivery services, brands, products and deals by location, then order for pickup or delivery where the business allows it.
The operator side is Weedmaps for Business. WM Listings and WM Ads buy visibility, WM Store and WM Orders run ecommerce and orders, WM Deals promotes offers and WM Dispatch automates delivery. Menu embeds carry the same catalog onto a retailer's own site.
Weedmaps News, desk by desk
The newsroom sorts its work into desks for culture and industry, law and politics, science and sports. A Discover section and a desk called Broccoli round out the front page.
Policy runs hot in 2026. A September 2026 Law & politics story by Alex Yeager tracked the hemp-derived THC deadline Congress sent to the president for signature.
Learn, the dictionary and the strain library
Learn is the evergreen shelf. Its categories cover CBD, products and how to consume, cannabis and your body, the plant, cannabis and its evolution, and laws and regulations, with a cannabis dictionary alongside.
The strain library runs to more than 650 pages of indica, sativa and hybrid entries, browsable A to Z or through filters. Featured entries include Wedding Cake, Blue Lobster and Maui Wowie.
Kickbacks, awards and culture
Weedmaps takes the brand offline through its Kickback series. The August 30, 2025 edition at Love Hour LA drew more than 500 guests, with surprise sets from DJ Mustard and Larry June.
The day featured a dab bar, a mural by artists from The Seventh Letter and a Puffco raffle, as reported by mg Magazine. The company also names Best of Weedmaps winners, with its 2024 class announced through press channels.
Partners in the retail stack
Weedmaps plugs into the software retailers already run. In June 2024 it launched a Global Product Catalog with BLAZE, linking BLAZE point-of-sale and ecommerce systems to a Weedmaps database of more than 340,000 cannabis products.
The integration fills in product images and descriptions automatically. Retailers can still set pricing, potency, weight variants and product tags store by store.
WM Technology after Nasdaq
WM Technology went public in 2021. On April 7, 2026, it announced a voluntary Nasdaq delisting, with the last trading day on or about April 24. Its shares now quote over the counter as MAPS.
Doug Francis has served as CEO since November 2024, with Susan Echard as chief financial officer and Sarah Griffis as chief technology officer. In December 2024 Francis and Hartfield proposed taking the company private, then withdrew the offer in June 2025, as MJBizDaily reported.
The second quarter of 2026 averaged 5,040 monthly paying clients. Francis told investors the company is focused on its marketplace and on expanding into underpenetrated states.
Official channels
Weedmaps publishes at weedmaps.com, with News and Learn on the same domain and investor news at ir.weedmaps.com. It posts as @weedmaps on Instagram and @weedmapsofficial on YouTube, with a company page on LinkedIn.