Weed Humor, styled W**d Humor on Instagram, is a cannabis meme account that has been posting as @weedhumor since 2012. Its own site describes the work as remixing, parodying and captioning popular images and videos into cannabis jokes.
The account runs alongside a second Instagram handle, @marijuana, and a Facebook page. Together they form what Weed Humor calls its community. The same operation sells influencer campaigns to cannabis companies.
Remixed, parodied and captioned since 2012
The format is simple and fast: a familiar image or clip, a new caption, and a punchline that only lands if you know the culture. Weedmaps notes the feed mixes memes with promotional content.
The site frames memes as more than jokes. In its words, they “express ideas, frame problems, share user experiences” around cannabis. The material draws on popular images and videos, everyday life as a consumer and the social issues that still surround cannabis.
Forbes, Everyday Power and the Weedmaps meme explainer
Forbes contributor Brian Rashid picked @weedhumor for a March 21, 2017 roundup of Instagram accounts leading their industries. He pointed to its “astounding level of engagement” as proof that a tightly focused meme account could build a serious audience.
Everyday Power listed it in an October 2019 roundup of cannabis accounts. It called Weed Humor “one of the most active Instagram accounts for cannabis enthusiasts.” In August 2020, Ashlee Nolan’s “Weed memes, explained” for Weedmaps described Weed Humor as “what might be the biggest weed meme account on the scene.”
From Really High Guy to the Instagram era
That Weedmaps explainer traces the genre back to Reddit. The r/trees community launched in 2009. The Really High Guy meme, also known as Stoner Stanley, came out of it in 2011. Good Guy Greg, a courteous stoner holding a joint, was another early format.
Weed Humor started the following year, building its community on Instagram and Facebook instead of forums. The Weedmaps piece notes how the genre shifted from simple image-and-text macros to photos, videos, GIFs and hashtags.
Legalization, stigma and the parent organization
Behind the jokes sits a stated position on policy: Weed Humor supports legalization with “appropriate legislation and regulation,” safe access to clean product and ethical business practices. It also puts education at the center of its effort to reduce the stigma around cannabis.
Its self-portrait of the people who laugh along is deliberately ordinary: professionals, working people, artists, musicians, athletes, teachers and students. The site says Weed Humor, through its parent organization, donates regularly to groups that advocate for legalization. Fans who sign up for the newsletter get special offers and can enter monthly sweepstakes for cannabis merchandise.
An influencer agency built on meme reach
The business side is an influencer marketing agency for cannabis brands. It pitches “the largest cannabis social media following in the world” to brands. The selling point is reach while tech platforms restrict cannabis advertising.
Listed services include influencer marketing, celebrity relations, viral content production, PR, social media campaigns, brand awareness, programmatic and paid media, marketing events and talent development.
Official channels
Weed Humor posts on Instagram as @weedhumor and publishes its community, philosophy and advertising pages at weedhumor.com.