1942 is a flower strain from Winners Circle Genetics, the California company behind luxury cuts such as Birkinz and Peanut Butter & Jelly. Disrupt Magazine counts it among the brand’s three top sellers, and it held a spot on the menu when Winners Circle opened its flagship store in Los Angeles in 2022.
Its reputation traveled by word of mouth. Jon Cappetta, writing the Terp Hogz Stone-Cold Quarantine Cop List, called 1942 another standout cut that had been commanding its own attention. He summed up the Winners Circle crew simply: these growers know how to produce.
A short catalog built on luxury cuts
Winners Circle Genetics was founded by Chris “Milano” Allison, Hassim Robinson and Abou Thiam. Allison and Thiam brought ties to the entertainment industry, while David Pitts ran the grow as head of cultivation. Disrupt Magazine describes the company as minority-owned.
The catalog stays small on purpose. Respect My Region wrote in July 2021 that the team prides itself on a handful of luxury strains, naming Peanut Butter and Jelly and 1942. Disrupt lists the same pair, plus Birkinz, as the company’s top-selling strains.
Disrupt credits Winners Circle with a 2020 Hall of Flowers award for its PBJ strain. That California trade show has since become a fixture of the industry calendar, as the Hall of Flowers 2026 schedule shows.
1942 next to the Birkinz launch
In 2021, Winners Circle released Birkinz, a cultivar collaboration with Quavo of Migos. CanaFarma later said the strain sold out immediately in California, and Disrupt wrote that it vanished from dispensaries statewide.
The launch leaned hard on luxury cues. Respect My Region reported that Birkinz came packaged in miniature Hermès Birkin purses, sold for $80 an eighth before tax, and that a previous batch had tested at 31.2% THC.
That launch put the whole catalog in front of new buyers. Terp Hogz used the Birkinz buzz to point readers toward 1942, a cut that had built its own following without a celebrity partner attached.
CanaFarma buys in, August 2021
On August 10, 2021, CanaFarma Hemp Products announced a deal for 31% of Winners Circle’s common stock on a fully diluted basis. It paid two million CanaFarma common shares and added a working capital facility.
The announcement named 1942 in the company’s core lineup, next to Peanut Butter & Jelly and Birkinz. It described Winners Circle as a genetics company focused on the California market, with exotic, handcrafted strains built on its own genetics.
From partner shelves to Victory Boulevard
Before it had a store of its own, Winners Circle sold through other retailers. Respect My Region named Backpack Boyz, Berner’s Cookies, NUG and Pot Kings among the shops that carried the brand.
In August 2022, the company opened a flagship dispensary at 15234 Victory Blvd in Van Nuys, Los Angeles. 1942 sat on the menu beside Birkinz and Peanut Butter & Jelly, with edibles, concentrates, tinctures and gear filling out the shelves.
The room matched the price point, with Monopoly-man art, black marble displays and a fridge full of product. Guest brands shared the space too, including a 1g Blueberry Headband and King Louis indica disposables by Lime.
The shop opened daily from 10 a.m. to 7 p.m. for customers 21 and over. Its pitch matched the brand’s jacket slogan, “No Broke Smoke,” aimed at shoppers who want premium flower and are willing to pay for it.