22Red is the Los Angeles cannabis and lifestyle brand of Shavo Odadjian, the System of a Down bassist, who founded it in 2018 with cultivator Sean Oganesyan. It sells indoor flower, pre-rolls, live resin and ice-water hash rosin in California, Nevada and Arizona, with apparel running alongside. Headset ranked 22Red No. 9 in Arizona flower for August 2026.
The operating company is Department M, LLC. The brand calls itself a premium lifestyle label where cannabis, music, skate and design cultures intersect, and Odadjian hand-selects every product that carries the name.
Why 22, and why red
The name is personal math. Odadjian was born on April 22, 1974, married on May 22 and signed with System of a Down at 22. He launched 22Red in 2018, the year he turned 44, which Herb pointed out in July 2026 is exactly double 22. Seven Hours After Violet, his current band, traces its start to February 22, 2022.
The red is just as personal. Odadjian pairs the number two with the color red, so the brand name is his own number in his own color. The about page ties 22 to working hard on a life path and a purpose, and the number resurfaces in 22OG, the 22 Bulletin and 22 Day promos.
The founding crew and the licensing model
Odadjian sets the vision and signs off on releases, but he doesn't grow. Oganesyan does. Herb's July 2026 profile has Oganesyan bringing Odadjian into his grow before launch, and New Cannabis Ventures credited him with the genetics and growing side in 2020. The same profile had Odadjian approving every product, Mike Basteguian running apparel and Harry Kazazian turning the founders' vision into business strategy.
Cannabis Now's November 2023 cover story still listed Kazazian as CEO, with Odadjian as chief marketing officer. It placed the company's headquarters in Pasadena and an indoor grow in the San Fernando Valley, and it described a deliberate plan to keep the same or similar strains on shelves in every state.
Expansion runs on licensing. 22Red partners with established local growers who hold distribution licenses, then supplies the genetics, packaging and marketing. In 2020 that meant Curaleaf in Arizona, after more than a year of talks, and Flower One in Nevada. The founders funded the early years themselves, Kazazian raised a seed round from their own circle, and the team of about 24 turned down an institutional offer.
Legacy strains and the menu
A September 2025 post on the brand's 22 Bulletin names three legacy cultivars, all picked by Odadjian. 22OG descends from the Pure OG line and has been grown indoors for more than 22 years. Mr. Jack crosses Northern Lights #5, Shiva Skunk and Haze. So-Delicious pairs Sunset Sherbet with Thin Mint Girl Scout Cookies.
Each one has a home market. 22OG sells in Arizona and California, Mr. Jack in California only and So-Delicious in Arizona only. Fat Nugs Magazine's May 2026 interview adds that Mr. Jack is a Jack Herer cut named after a System of a Down song. The Bulletin kept the rotation moving with a Cherry AK-47 spotlight in February 2026 and Brainfizz in March 2026.
The product page splits the catalog four ways:
- Flower: 3.5-gram and 14-gram indoor jars, plus 1-gram indoor pre-rolls.
- Infused pre-rolls: 1-gram live ice-water hash singles and a five-pack of half-gram joints.
- Concentrates: 1-gram live resin and 1-gram live ice-water hash rosin.
- Vapes: a 1-gram live resin all-in-one and a half-gram live ice-water hash rosin vape.
Arizona carries the numbers
Arizona is where 22Red is climbing. Headset tracked the brand at No. 9 in Arizona flower for August 2026, a climb of 31 spots from No. 40 a year earlier, after peaking at No. 7 in May 2026. Arizona sales rose 375.41% year over year, and 51 licensed Arizona dispensaries stocked the brand.
Flower made up 73.8% of 22Red's Arizona sales that month, followed by pre-rolls at 13.9%, concentrates at 8.0% and vapor pens at 4.4%. Headset counted 88 SKUs. Pre-rolls owned the top of the chart, with a 1-gram Gelato 41 pre-roll at No. 1 and a 1-gram BCC x Jealousy pre-roll at No. 2. Arizona is also where Fat Nugs placed the brand's ice-water hash live rosin pens.
Celebrity rankings, 22 Day and the press run
Odadjian keeps the celebrity angle in check. "I didn't want to be one of those celebrity brand guys that just slapped their name on any weed," he told CelebStoner in July 2025. That interview cited Hoodie Analytics data ranking 22Red 12th among celebrity cannabis brands by sales. By Herb's July 2026 feature, Hoodie had it at 10th.
The promo calendar follows the number too. 22 Day is a recurring promo holiday on the 22nd of select months, with BOGO or 50% off deals. The brand's 22 Bulletin logs a steady run of coverage: Fabulous Arizona in August 2025, Newsweek in September 2025, Fat Nugs in May 2026, and both Herb and Bluntly in July 2026.
Back to the lifestyle side
22Red started as a lifestyle brand before cannabis took over the calendar. "We focused on cannabis and kind of forgot about the lifestyle side," Odadjian told Newsweek in September 2025, explaining a revamp of the apparel line after six cannabis-first years. Hats, hoodies and streetwear sell through a separate merch shop, and Odadjian told Newsweek more lifestyle deals were in the works.
The scene work goes back further. LA Weekly caught up with Odadjian at Hall of Flowers in Palm Springs in May 2022. He told the paper some of the early seeds came from Seattle, and the keeper strains from years of hunting were ready to hit California shelves.
Where 22Red sells in 2026
22Red sells at select licensed retailers in California, Nevada and Arizona and runs a store finder on its site. It makes no online cannabis sales. In the Newsweek interview, Odadjian named Maine and Massachusetts as the next launches, with New York and New Jersey on the wish list. Herb's July 2026 profile had the brand building across Arizona with its eyes on the Northeast.
For adults 21 and over.