22Red is a Los Angeles cannabis lifestyle brand born where music, skate, and design cultures meet. 22Red was founded by Shavo Odadjian, bassist of System of a Down. Built in LA, the brand is conceived as a lifestyle brand rather than just a product line—an "amplified cannabis lifestyle" celebrating creatives, with cannabis as one expression among music, fashion, and design. The name nods to Odadjian's interest in numerology and synesthesia.
22Red produces flower, pre-rolls, and vape products, backed by a strain library and a design sensibility pulled straight from music and skate culture. The brand treats packaging, drops, and collaborations as integral elements of the experience. 22Red launched as an artist-founded brand and has leaned on Odadjian's creative world to build its identity in a competitive California market, connecting cannabis to the alternative music and skate scenes that shaped the founder.
22Red is known for its celebrity-founder pedigree, a distinctive aesthetic that blends art and culture, and a commitment to quality crafted experiences. The brand stands out in the crowded cannabis scene, championing the arts while fostering community engagement. The 22Red family embraces a diverse community of creators and connoisseurs. The brand promotes the power of cannabis to unite.
Through art shows, music events, and skating competitions, 22Red actively engages with the community, ensuring that every experience resonates with its values. 22Red is dedicated to sustainable practices. From eco-friendly packaging to responsible sourcing, the brand acknowledges its role in preserving the environment while providing high-quality products to its customers. The brand is committed to making choices that benefit both the community and the planet.
Whether an artist, a music lover, a skater, or someone who appreciates the cannabis lifestyle, the 22Red movement is open to all. From carefully crafted products to vibrant community events, 22Red aims to amplify the message that cannabis is an art form, a lifestyle, and a cultural touchstone.