At a glance
22Red is a Los Angeles-born cannabis and lifestyle brand founded by Shavo Odadjian, bassist of System of a Down. The company connects cannabis with the same music, skate, fashion and design references that shape Odadjian’s wider creative work. Its official site describes the business as a lifestyle brand first, with cannabis as one part of a broader collection.
Founder and origin
Odadjian has said he co-founded 22Red with a lifelong friend. The project began with apparel and lifestyle goods before moving into legal cannabis in 2018, when the team worked with California growers to release its first flower. He remains publicly involved in selection and product review rather than serving only as a name on the package.
The number and color in the name come from Odadjian’s relationship with numerology and synesthesia. He has connected the number 22 to recurring moments in his life, while “red” is the color he associates with it. The company’s official About page presents that connection as the basis of the brand identity.
Current cannabis range
It includes 3.5-gram and 14-gram indoor flower, one-gram indoor pre-rolls, solventless ice-water-hash infused pre-rolls, live-resin all-in-one vapes, ice-water-hash rosin vapes, live-resin concentrates and live hash rosin. The flower program is supported by a rotating strain library; exact genetics and formats vary by state and release.
That state-by-state variation matters. Cannabis cannot move freely across state lines, so multi-state brands work with licensed operators in each market. A 22Red product in Arizona is not literally made in the same facility as one in California or Nevada, even when the branding and selection standards are shared.
Markets, stores and media
22Red’s website currently lists availability at select licensed locations in California, Nevada and Arizona and provides a retailer finder. The brand also maintains the “22 Bulletin,” a first-party archive of strain explainers, product announcements and interviews with Odadjian. That press archive is the clearest place to follow new drops and changes to the collection.
The company launched its cannabis line in late 2018 and expanded beyond California into Nevada and Arizona. Interviews with Odadjian document the progression from apparel concept to cannabis company, as well as his hands-on role in strain selection.
The High Rise read
22Red makes the most sense as a founder-led curation brand. Its value proposition is not that a celebrity automatically makes better cannabis; it is that Odadjian built a specific visual world, participates in the selection, and carries that point of view across flower, solventless products, concentrates and apparel.
The practical buying test is still local. Check the strain, batch date, producer and lab label in the state where you are shopping. Compare more founder-led companies in the High Rise brand directory. 21+.
Products and consumer context
Brand names can span multiple formats, product generations or licensed partners. Compare the exact item, ingredients or materials, producer, batch or model, and date rather than assuming every product carrying the name is identical.
Awards and recognition
They do not certify every current product, and the reviewed source list should not be treated as an exhaustive award ledger.