Herb is a consumer cannabis publisher and discovery platform, built for people who want to find good product without wading through jargon.
Who they are
Herb describes itself as an online cannabis community and a curator of products, experiences and culture, working to strip the stigma off weed and pull it into the mainstream. Alongside the editorial side it runs a brand-services arm that works with cannabis companies.
What they cover
Strains, dispensaries, deals and product categories from flower and pre-rolls to edibles, beverages, vapes and topicals. Around that sit how-to guides, recipes, legalisation news and industry coverage, plus city guides for Los Angeles, New York, Miami, London and Barcelona.
Format and cadence
Web-first and published daily, with dated stories stacked under news, guides, strain explainers and city coverage. Email newsletters carry the same material to subscribers, and a product section runs alongside the editorial feed.
Who it's for
Consumers and shoppers rather than operators. The writing assumes a curious buyer standing in front of a menu, not a licence holder reading a compliance memo.
Where to find them
The site is the main surface, with an active Instagram presence, a YouTube channel and a company page on LinkedIn. Newsletters are the direct line for readers who want the highlights delivered.
Background and significance
Its guides are written for readers ranging from first-time legal-market shoppers to experienced consumers seeking new products or formats. The company also provides marketing and creative services to cannabis businesses.
Distinctive role
Herb's editorial approach emphasizes approachable explanations and visual, shareable consumer guidance. It is most useful at the orientation stage—understanding terminology, product categories and common consumption questions—rather than as a technical or regulatory reference. Because the company works commercially with brands in the same market it covers, readers should distinguish independent education from sponsored or service-connected material when evaluating recommendations.