Dr. Norm's is a Los Angeles edibles company that siblings Jeff Koz and Roberta Wilson launched in 2017, named for their father, physician Norman Koz. It bakes cannabis cookies, brownies and crispy rice bars, adds gummies, tablets and vapes, and sells only in California.
Headset tracked Dr. Norm's in 467 licensed California dispensaries in August 2026, with brand sales up 18.01% year over year.
Audrey's recipe, Norman's name
The brand is a tribute to two parents. Norman Koz practiced medicine in Los Angeles for more than 30 years. Audrey Koz was a pharmacist by trade and a serious baker, known for the chocolate chip cookies she baked every day. Her recipe became Dr. Norm's debut product.
Roberta Wilson turned that recipe into a business first. In 2010 she launched Audrey's Cookies, a conventional bakery line that reached Whole Foods, Sprouts, Costco, Gelson's and Bristol Farms. Jeff Koz, now president and co-founder, spent those years running a music production company.
All in on Prop 64
California put adult-use cannabis on the ballot in 2016 with Proposition 64, and it passed. That same year Jeff shut down his production company and Roberta shut down Audrey's Cookies, and the siblings went all in on Dr. Norm's.
The brand launched in California in 2017 with its flagship cookies in multiple varieties and strengths, and a brownie line followed later that year.
Originals, Nano and Max cookies
The cookie menu splits into three lines. Originals are 10 mg cookies in Chocolate Chip, Red Velvet and Snickerdoodle. The Nano line uses nano-emulsified cannabis, with a 10 mg Cookies & Cream cookie.
Max is the heavy hitter. Max cookies carry 100 mg in Chocolate Chip, Cookies & Cream, Red Velvet, Snickerdoodle and Peanut Butter Chocolate Chip. The company added a Max version to the nano line in 2022, along with a second nano crispy rice variety.
Brownies and blondies fill out the bakery case.
Crispy rice bars became the big seller
The crispy rice bar arrived in 2020, and the company says it is now its biggest-selling product line. The core range runs Original, Chocolate, Fruity, Toasted Cinnamon Crunch and Very Berry Crunch. The Fiery Hot Crunch Bar joined in late Q3 2024.
Limited drops keep the line moving. On July 23, 2025, Dr. Norm's announced a limited-edition Matcha Crispy Rice Bar made with ceremonial-grade matcha from Japan. Each bar carries 100 mg of THC and 50 mg of THCV across 10 servings, and it reached shelves in early August 2025.
Wilson billed it as unlike anything else in the California market at launch. The same release counted more than 30 SKUs and more than 500 retail locations statewide.
Tablets, gummies and vapes
Dr. Norm's moved into nano formats in 2021 and into cannabinoid blends after that. In 2023 it launched a nano gummy built on THC and CBN, and the catalog now pairs THC with CBN, CBD, CBG and THCV depending on the product.
Tablets became a real business. The THC Max tablets come 20 to a pack at 1,000 mg total, in indica and sativa versions. Blended tablets run 600 mg or 1,050 mg, with the larger pack combining THC, THCV, THCA, CBD, CBDA and CBG.
Gummies include 100 mg Max packs in Mango Madness, Key Lime and Wicked Watermelon, plus a Wicked Watermelon hash gummy. Vapes come as distillate disposables.
What Headset tracked in August 2026
Headset's August 2026 snapshot shows how far the menu has shifted. Edibles made up 56.7% of Dr. Norm's sales, capsules 32.9% and vapor pens 10.4%. Headset logged the capsule category up 1,342.5% year over year.
That put Dr. Norm's at No. 8 in California capsules and No. 21 in California edibles for August 2026. Its top seller was the Indica Max Tablets 20-pack, followed by a nano gummy, the Wicked Watermelon hash gummy, the Sativa Max tablets and a distillate disposable. Average price rose 15.80% year over year to $14.52.
Where Dr. Norm's sells in 2026
The footprint stays in-state. Headset lists Los Angeles, Sacramento, San Diego, San Jose and San Francisco as its main markets, and the store finder points Southern California buyers to MJ Direct and to Weedmaps ordering. Wholesale runs through a separate phone line.
The brand sits in a California cookie tradition that also includes Santa Cruz's Big Pete's Treats, another family edibles company built on cookies before moving into crispy rice treats.
In 2026 Dr. Norm's is still family-run out of Los Angeles, with Jeff Koz and Roberta Wilson at the helm and the cookie line that started it still on the menu. It posts on Instagram as @drnormsofficial and @drnorms_, and on TikTok and YouTube as @drnorms_.
For adults 21 and over.