Big Pete's Treats is a Santa Cruz edibles company run by the Feurtado family: founder Pete "Big Pete" Feurtado, his son Pete Feurtado Jr. as chief executive and daughter Katie Feurtado on sales. The mini cookie made the name, baked with the family's cannabutter. The menu now runs to crispy rice treats, live rosin gummies and jars of the butter itself.
On April 10, 2026 the company dropped Sour Belt, a live rosin gummy belt. In August 2026, Headset tracked Big Pete's products in 516 licensed dispensaries, 312 of them in California.
From a Westside kitchen to a cookie factory
As a high school student, Big Pete led a project to clean up Santa Cruz's Lighthouse Field. He later spent six years in Hawaii, working as a trimmer while attending the University of Hawaii's Big Island campus, before returning to Santa Cruz. At Oaksterdam University in Oakland he wrote the business plan for a cannabis bakery as a class project.
The company counts 2009 as its start. Big Pete and Pete Jr., then in his final year of college, began as growers in the Santa Cruz Mountains, and the first cookies came out of the family kitchen on the Westside of Santa Cruz. Friends tested the early batches before the first sales went to dispensaries in San Jose. Pete Jr. joined the business in 2010.
Legalization changed the scale. Pete Jr. told Lookout Santa Cruz in April 2022 that sales roughly quadrupled in the first year of the shift from medical to adult-use, and that the Santa Cruz factory was making 20,000 to as many as 30,000 cookies a day. By then he held the chief executive title and Katie ran sales as vice president, while Big Pete stayed on as brand ambassador.
Cannabutter first
Everything starts with the butter. Big Pete's infuses by cooking cannabis flower into butter, the old-school method Berkshire Roots pointed to when it launched the cookies in Massachusetts. The company also sells the butter by the jar: 1,000mg of THC at 10mg per quarter teaspoon, plus a 2,000mg jar sold only through California medical retailers.
Pink Jesus Cannabutter is the collaboration jar. Sonoma Hills Farm, a 60-acre farm in the Petaluma Gap appellation of Sonoma Valley, grows the sativa-dominant Pink Jesus, with former French Laundry culinary gardener Aaron Keefer leading cultivation. The two companies re-released the butter on November 24, 2025 for the holiday season, stocked at 18 licensed California dispensaries.
Minis, crispies and live rosin
The catalog splits four ways:
- Cookies: Chocolate Chip, Peanut Butter, Double Chocolate Chip, Cinnamon & Sugar and Sleepytime CBN Chocolate Chip, in singles and 100mg 10-packs.
- Crispies: single 100mg crispy rice treats in Original, Chocolate, Birthday Cake and Fruity Blast.
- Gummies: live rosin 10-packs in Strawberry & Watermelon and Pineapple & Guava, plus a Sleepytime CBN pack at 100mg THC to 50mg CBN.
- Cannabutter: 1,000mg and 2,000mg jars, including Pink Jesus.
Sour Belt is the newest shape. Each bag holds two 50mg live rosin belts, and each belt is scored into five 10mg segments. It comes in Sour Blue Raspberry as a sativa and Sour Watermelon as an indica, and it rolled out to California dispensaries in spring 2026.
Tyson, B-Real and the collab cookies
Two famous names sit on the cookie menu. The Tyson 2.0 cookie, billed as Mike Tyson x Big Pete's Treats, is a single 100mg indica cookie built on rolled oats and chocolate chips.
Insane Churro, billed as B-Real x Big Pete's Treats, comes as a 100mg indica 10-pack. B-Real is the Cypress Hill rapper at the center of Dr. Greenthumb's, and Insane Churro was among the cookies Big Pete's took to Missouri in January 2024.
Massachusetts, Missouri and Michigan partners
Big Pete's leaves California through partners, not its own stores. Berkshire Roots, the Pittsfield and East Boston operator, launched the cookies in Massachusetts on October 5, 2023, starting in its own dispensaries. In January 2024, northeast Missouri manufacturer COCO Labs brought Chocolate Chip 10-packs and 100mg single cookies to Missouri.
Exhale Systems, which runs a 24,000-square-foot Michigan manufacturing facility, and Yield Distribution, a Michigan distributor founded in 2023, took the brand to Michigan on July 17, 2024. That launch carried Chocolate Chip and Peanut Butter 10-packs at 20mg per cookie. Back home, a March 1, 2024 deal with Hyperwolf put Big Pete's on delivery across the Inland Empire, Orange County and Los Angeles.
Beach cleanups on home turf
Santa Cruz stays central to the story. The company sources its cannabis from local Santa Cruz farmers, and the family sponsors beach cleanups at 26th Avenue beach, Lighthouse Field, Sunny Cove, Cowell's, Twin Lakes, Highlands Park and Seabright. The about page counts shelf space in more than 350 California dispensaries.
Where Big Pete's stands in 2026
In that 2022 interview, Pete Jr. claimed about 60% of California's cannabis baked-goods market. Headset's August 2026 numbers show the wider picture: 104 SKUs at an average price of $12.93, all in edibles, with sales up 0.3% year over year.
Headset ranks Big Pete's No. 18 in California edibles for August 2026, a category led by Wyld, and No. 49 in Missouri and No. 66 in Michigan. The Fruity Blast crispy treat and the Sleepy Time THC/CBN chocolate chip minis led its sales that month, with Pineapple & Guava live rosin gummies in third.
For adults 21 and over.