Emerald Farm Tours is a California cannabis-tourism and events company founded in 2018 by Victor Pinho. It operates out of the San Francisco Bay Area and organizes guided visits to licensed cannabis farms, dispensaries, manufacturers, consumption lounges and cultural landmarks, with flagship itineraries running into Mendocino County. The company sells experiences and education rather than cannabis products, and contracts its transportation.
Founder and company history
Victor Pinho founded Emerald Farm Tours in 2018 after more than two decades in the cannabis industry. The business entered a newly legal adult-use California market with a small-group model built around access, explanation and local operators. Its stated core values are exploration, education, justice and quality.
Mendocino farm tours
Current flagship offerings include a full-day Mendocino tour departing San Francisco and a half-day Mendocino tour departing Ukiah. Guests meet cultivators and see demonstrations covering how legal cannabis moves from plant to finished product. Some farm tours run only from April through October, following the outdoor growing cycle; other itineraries run year-round.
Private groups and events
The company offers private custom tours, multi-day adventures, industry and seed-to-sale routes, and mobile lounge bus rentals. Custom bookings can include transportation, a dedicated guide, photography and cannabis catering. Listed prices are starting points tied to a particular route or package.
What a tour includes
Tours stop at cultivation sites, retail dispensaries, manufacturers, historical and cultural landmarks and designated social areas, and licensed consumption lounges are typically on the itinerary. Guides are industry veterans, and guests receive retail discounts at participating stops. Participation is restricted to guests 21 and older, with no exceptions.
Transportation and venue rules
Every tour runs in a Mercedes Sprinter van fitted with power outlets, USB charging and Wi-Fi. Transportation is contracted through Professional Charter Services, LLC. Smoking and vaping are confined to areas and facilities specifically designated for it, and are not permitted aboard the vehicle.
Media, education and advocacy
Emerald Farm Tours publishes a blog, podcast and media archive. Its mission materials address prohibition history, legalization and criminal-justice reform alongside the tour catalog.