Emerald Farm Tours is a California cannabis tourism company that takes guests inside working farms, labs, dispensaries and consumption lounges. Founded in 2018 and based in the Bay Area, it runs day trips to Mendocino County, private San Francisco tours, and a mobile lounge you can book for your own event.
What They Actually Do
The lineup covers several angles on the same idea. Seed-to-Sale Cannabis Farm & Industry Tours pair a working farm with a hands-on stop at a cannabis lab and a retail lounge. The SF Cannabis Crawl walks you through three of the city's dispensaries and consumption lounges, with discounts along the way.
A wine and weed tasting tour puts Napa and Sonoma pours next to California sun-grown flower and locally sourced cheese. The 420-friendly city cruise chauffeurs you between VIP dispensary stops and San Francisco's landmarks. Southern California and Los Angeles tours are on the way but not yet on the books.
Stops go past the grow rooms too: manufacturers making infused chocolates and vape hardware, cultural and historical cannabis landmarks around the Bay, and unhurried chat zones where the group gets off the bus and just talks.
Where They Go
Mendocino County is the anchor. The full-day Mendocino run leaves from San Francisco at $1,050, and a half-day version departs from Ukiah starting around $650. Because outdoor growing is seasonal, some farm tours only operate April through October — the rest of the calendar leans on city tours and events.
The Mobile Lounge
Beyond the scheduled trips, the company rents a private, cannabis-friendly event space on wheels. It gets booked for weddings, bachelor parties, festivals and corporate events, and any of the standard tours can be reserved privately or rebuilt as a custom itinerary.
Who's Behind It
Emerald Farm Tours was founded in 2018 by cannabis industry veteran Victor Pinho, who brings more than 20 years in the industry to the guide role. The company operates as Emerald Farm Tours, LLC out of Castro Valley, and contracts its transportation through a licensed charter service rather than running its own fleet.
It was San Francisco's first cannabis tourism company, and Lonely Planet has named it one of the best marijuana tours in the country.
What It's Actually Like
Groups stay small on purpose. Tours include light snacks and water, a gift box with a t-shirt and a commemorative tour program, and sober, credentialed drivers. Guests must be 21 or older and carry a government-issued photo ID for the whole trip, with no exceptions.
The Culture Angle
The trips are framed around education as much as sightseeing — the history of prohibition in California, how the legal market actually works, and why voting with your dollar matters. The company also backs nonprofits working to end cannabis prohibition and points guests toward independently owned operators.
The High Rise Take
This is not a product brand — it's a way to meet the people who make the products. If you have been buying California flower for years without ever standing in a greenhouse, a day in Mendocino changes how the jar in your hand reads. Book ahead; the good seasons fill up.
Where to Find Them
Tours book through emeraldfarmtours.com, with a toll-free line and a booking email listed on every page. The company also runs a blog and a podcast for anyone who wants industry context before committing to a trip.