At a glance
MOCA Humboldt is a vertically integrated cannabis microbusiness at 204 4th Street in Eureka, California. Under one active license, the operation combines indoor cultivation, manufacturing, distribution, adult-use and medicinal retail, and delivery, selling house flower, cold-water hash and small-batch edibles alongside a broader dispensary menu.
History in downtown Eureka
Eureka planning records show MOCA Humboldt seeking a conditional-use permit for a cannabis retail facility at its current 4th Street address in May 2018. The public record establishes the retail project by that date, while the company's current site does not publish a full founding narrative. A precise earlier founding year should therefore not be inferred from marketing profiles.
Founder and leadership record
The official site does not identify a founder or publish a current leadership page. State Fair reporting in 2023 named Matt Engel as MOCA's chief executive and earlier award materials identified Sarah Wright as head cultivator, but those dated roles are not proof of today's leadership. This profile keeps the founder field unresolved rather than converting an employee or executive mention into an unsupported founder claim.
A licensed microbusiness
California's official Real CA Cannabis directory lists MHEKA LLC, doing business as MOCA Humboldt, under active license C12-0000284-LIC. The license type is commercial microbusiness with adult-use and medicinal retail. A microbusiness license can combine multiple authorized activities, which is how MOCA operates cultivation, production, distribution and storefront functions within one company structure.
MOCA Flowers and Basic Bud
MOCA Flowers is the premium indoor house line, with new strains promoted through Fresh Drop Friday. Basic Bud presents a more direct value-oriented flower label. Because releases follow harvests, strain names and package formats change. The brand's strongest product distinction is not a permanent cultivar list but the short path between its Eureka grow rooms and retail counter.
Basic Bubble and in-house extracts
Basic Bubble is MOCA's cold-water-hash label. The company also markets extracts made from its own cultivation rather than treating extraction as a disconnected white-label category. Cold-water hash is a solventless mechanical separation process, but “solventless” does not remove the need to review potency, serving size and batch test results.
MOCA Kitchen and Maple Melts
MOCA Kitchen uses cannabis grown by the company in small-batch edibles. Its signature Maple Melt is made from certified organic Grade A maple syrup, MOCA's in-house cold-water hash and a trace of coconut oil. The product page describes the candy as vegan and gluten-free and lists ten pieces per package, 10 milligrams of THC per piece and 100 milligrams per package.
Retail, pickup and delivery
The Eureka showroom sells MOCA's own products and items from other licensed brands. Customers can shop the live menu for pickup, while local delivery operates within published zones and order minimums. Retail inventory, promotions and delivery terms can change, so the current store menu—not a brand profile—should be treated as the source for price and availability.
2022 California State Fair awards
At the inaugural 2022 California State Fair Cannabis Awards, MOCA's indoor Wookies won gold and a Golden Bear for THCa. The official results also document additional MOCA medals, including recognition for Grape Cookies. These were science-based flower awards organized around measured cannabinoids and terpenes, not a general consumer popularity vote.
2023 awards and what they mean. MOCA returned in 2023 with a Golden Bear for Caffeine in the indoor limonene category, plus gold medals for Zkittlez in caryophyllene and Super Lemon Mac in terpinolene. Silver results included Grape Cookies, Apples & Bananas and Caffeine in other categories. Each medal applies to the named cultivar, division and measured compound; it does not certify every MOCA product or batch.