Highsman is the cannabis brand founded by Ricky Williams, built around the line "Spark Greatness." Its catalog runs on indoor-grown flower, infused formats and football-inspired naming, sold through licensed dispensaries in multiple U.S. states alongside an apparel line.
Ricky Williams
Williams won the 1998 Heisman Trophy at the University of Texas, where he broke Tony Dorsett's 22-year-old NCAA career rushing record and set 21 NCAA records in his final season. He is a two-time Doak Walker Award winner and took both the Maxwell Award and the Walter Camp Foundation Player of the Year Award; Texas retired his No. 34 jersey in 2000. He founded Highsman after his football career, and the brand's name and Spark Greatness platform tie that history to cannabis.
Products
The lineup centers on the Hit Stick, a 0.5-gram disposable infused flower format; Triple Threat, a 1.2-gram triple-infused pre-roll with a glass tip; and Ground Game, a quarter ounce of infused ground flower. Blitz Bars and a flower line are listed as coming soon. Apparel runs as a parallel part of the business.
The five-strain roster is Wavey Watermelon (sativa), Gridiron Grape (sativa), Blueberry Blitz (hybrid), Touchdown Tango Mango (hybrid) and Cake Quake (indica). Highsman describes all five as grown indoors and infused three times over.
Hit Stick, Triple Threat and Ground Game describe different ways of packaging infused cannabis. Hit Stick is a small disposable bowl format, Triple Threat is a glass-tipped infused pre-roll, and Ground Game is infused ground flower. The site describes triple infusion with THCA diamonds, live resin and a terpene-rich extract. Exact cannabinoids, weight and ingredients should be taken from the local package because licensed partners manufacture the products inside each state.
Highsman also sells clothing and accessories through its own web shop. Those goods can be purchased independently of cannabis, while regulated products remain available only through licensed retailers. The separation matters because a national apparel audience does not mean every cannabis item is distributed nationally. Current product pages and local dispensary menus should be read together for the clearest picture.
Production
Highsman is a brand and product platform rather than a single cultivation facility. Cannabis cannot cross state lines, so licensed partners cultivate and manufacture within each market. Genetics, formats and operators can differ from state to state even where the Highsman name and packaging stay constant.
Origins and ownership
In January 2023 Trulieve launched Highsman in Arizona with eighths and pre-rolls grown by cultivation partner Abundant Organics, stocked at Trulieve and Harvest dispensaries, with Williams appearing at six Arizona stores that month. Highsman runs its own store locator for current retail placement and a separate form for dispensary partnership inquiries.
The football vocabulary is more than decorative naming. Highsman links Williams' college career and Heisman Trophy history to a broader message about routines, performance and personal goals. Williams' sports achievements and Highsman's cannabis catalog are separate parts of the company story; neither establishes that cannabis improves athletic performance.
Where it operates
The 2023 Trulieve announcement illustrates the operating model. For the Arizona launch, a licensed cultivation partner supplied flower and Trulieve carried the products through its retail network. That arrangement does not establish the producer or inventory in another state. The official locator is therefore more reliable than an old launch list when someone wants to know whether Highsman is currently available nearby.
Other athlete-led cannabis brands
Comparable founder-led sports and lifestyle brands include TYSON 2.0, Viola Brands and 22Red.