Houseplant is Seth Rogen and Evan Goldberg's home-goods and design label, the place where the two longtime creative partners sell the objects they wished existed for people who actually enjoy cannabis. The site says it plainly: home goods for those who like nice things. That is the whole idea, and it holds up the moment you start scrolling.
Walk through the shop and it reads more like a design studio than a dispensary. The signature line is Gloopy, a run of molten, candy-colored ashtrays, vases, and planters designed by Seth himself, priced from around $85 to $145. The pieces are glossy, a little absurd, and clearly built to be looked at.
Around them sit standing ashtrays, catchall trays, grinders, furniture, rugs, and rolling papers and cones, plus oddities like the Rooster luggage tag and a small vinyl section. There is even a hosting angle and a furniture line, a nod to the idea that Houseplant treats taste itself as the product, not a side effect of selling weed.
Rogen and Goldberg built Houseplant around a simple frustration: most smoking accessories are ugly, and most beautiful objects are useless. Their answer is a catalog of pieces meant to anchor a bookcase, sit on a coffee table, or hold a joint without looking like paraphernalia. The tone is warm and self-aware, closer to a ceramics obsessive than a weed startup.
The brand runs deep on collaborations, and this is where its cultural reach shows. Recent partners include Carbone Fine Food for an Italian hosting collection, KITH for limited drops, OCB for papers, Cometeer for coffee, Droplet for incense, and Airbnb for experiential stays. Houseplant Drinks stretches the lineup into beverages, and seasonal projects keep the shelves moving all year.
None of this erased the cannabis roots. Houseplant started as a licensed flower brand, Canada in 2019 and California in 2021, and the flower and pre-rolls still trade on Rogen's real enthusiasm and a design-forward package rather than gimmick. But the site you land on today leads with the objects: the ashtrays, the vases, the furniture, the papers. The plant is the reason the stuff exists, and the stuff is what they sell you.
What separates Houseplant from the wave of celebrity cannabis names is that the design is not a bolt-on. Seth Rogen is a genuine ceramics hobbyist, and it shows in a catalog that would hold up in a home store with the leaf logo stripped off. The Gloopy pieces in particular have become collector items, resold the way limited sneakers are.
From the High Rise side, Houseplant is the rare brand that understood culture before it understood retail. It sells the ritual around the plant, the tray you set down and the papers you reach for, and lets the flower be one part of a bigger, better-designed life. For anyone who cares how their table looks as much as what sits on it, this is the closest thing cannabis has to a design house with an actual point of view.