Houseplant is a cannabis lifestyle company founded by Seth Rogen, Evan Goldberg and Michael Mohr. It began in Canada in 2019 and entered the United States in March 2021, starting in California. It now sells design-led smoking objects and home goods at houseplant.com and hemp-derived THC seltzers through a separate beverage store.
Origins and ownership
Rogen and Goldberg, longtime creative partners, built the company around their interest in cannabis and the belief that smoking objects deserve the same design attention as other items in the home. Michael Mohr is a co-founder.
Canopy Growth provides historical company context, while related THC beverage profiles include Canopy Growth, CANN, Sprig, Pabst Labs and WYNK.
Canopy Growth and the Canadian chapter
Houseplant's relationship with Canopy Growth began in 2018, ahead of Canadian legalization, and ran three years. On July 28, 2021 the two companies announced they would conclude it, with Houseplant saying it would develop the brand independently and relaunch in Canada later.
Products
The main store is organized around ashtrays and grinders, standing ashtrays, rolling papers and trays, incense and reed diffusers, planters and vases, tableware, apparel, tables, chairs and rugs. Pieces are made in marble, stoneware, ceramics, cast iron and concrete.
Houseplant Beverages sells seltzers carrying 3mg of hemp-derived THC per can in Black Cherry, Pineapple, Citrus and Blackberry, in four-, eight-, twelve-, sixteen- and twenty-four-can packs. The store is age-gated to 21 and over and states its products contain less than 0.3% delta-9 THC.
The current beverage site lists Black Cherry, Pineapple, Citrus and Blackberry seltzers with 3 milligrams of hemp-derived THC per can. It age-gates visitors and calculates shipping at checkout. Availability remains subject to destination rules, and purchasers should rely on the current label for ingredients, serving guidance and warnings. The online beverage line is different from the California cannabis products associated with Houseplant's earlier U.S. launch.
Culture and collaborations
Collaborations named on the site include Carbone Fine Foods, OCB, Droplet and Shopify. Houseplant announced an Airbnb partnership in January 2023.
Recognition
Houseplant's packaging work appears in D&AD's 2022 awards under Packaging Design, credited to MA-MA and Practica.
Houseplant now has two clear consumer paths. The main store focuses on objects for the home, including ashtrays, grinders, rolling trays, furniture, scent and tableware. A separate beverage site sells sparkling drinks. Keeping those catalogs distinct prevents an accessories page from being read as a regulated cannabis menu or a beverage listing from being mistaken for state-licensed marijuana distribution.
Design and materials
The founders describe the business as an attempt to make smoking objects as considered as other home goods. Current materials include marble, stoneware, ceramics, cast iron and concrete, and prices vary widely by object. D&AD's archive documents recognition for the brand's 2022 packaging work; that is a design award, not an assessment of cannabis or beverage effects.
Business evolution
Houseplant launched in Canada through a relationship with Canopy Growth, then the companies announced in 2021 that the arrangement would end. The founders continued the brand independently in the United States. That history explains older Canopy references without suggesting that Canopy remains the parent. Current products and collaborations should be checked on Houseplant's own stores.