Sluggers is the baseball-card pre-roll brand out of Natura Life Sciences' Sacramento campus, sold on the pack as Sluggers Hit. CEO Ori Bytton, legacy cannabis entrepreneur Josh Schmidt and Seth Sznapstajler, who came over from paraphernalia company Greenlane, cofounded it. The line runs from Juiced infused five-packs to blunts, vapes, rosin and 5- and 10-gram flower.
The numbers back the swagger. Headset ranked Sluggers Hit No. 5 in California pre-rolls for August 2026 and counted it in 800 licensed dispensaries across four states.
Natura built the ballpark first
Bytton and Barry Shy founded Natura Life Sciences in 2019 as a vertically integrated cannabis operation. Forbes reported in May 2026 that the Sacramento campus cost about $90 million to build. It holds more than 200,000 square feet of cultivation, including 18 glass-ceilinged greenhouses, plus an extraction lab, an industrial kitchen and manufacturing rooms.
The company's own count is a 15-acre campus with more than 400 employees, with cultivation, extraction and manufacturing all on site. Sluggers calls that model Single Source. Forbes put Natura's annual harvest at 80,000 pounds of cannabis.
A 2021 launch that sold out the same day
Sluggers Hit launched in 2021. The first batch sold out the same day and reorders came within a week, according to Forbes. The pitch was simple: bigger joints, all flower, in packaging built like a pack of trading cards.
Sznapstajler gave Forbes the line that sums up the product: "It's never trim, it's 100% flower." The March 2, 2026 Bigger, Better campaign put a number on the size pitch. A Juiced five-pack holds five 0.7-gram joints, a full 3.5 grams, which the company pegs at about 40% more cannabis per joint than a standard pre-roll.
Juiced packs, Gram Slams and Super Switches
The Juiced five-pack is the flagship: flower, solventless hash and liquid diamonds, rolled in kief. The pre-roll bench also carries 1.5-gram glass-tip joints, natural joint five-packs, 2-gram blunts and Juiced mini blunts.
Vapes are the fast-growing side. The lineup includes 2-gram Gram Slam vapes, 1-gram rosin vapes and three-chamber Super Switches, and concentrates come as 1-gram live rosin and sauce. Headset's August 2026 data split Sluggers sales at 62.3% pre-rolls, 29.9% vapor pens, 4.1% concentrates and 3.8% flower across 378 SKUs.
Natura runs more than one label. Forbes listed in-house brands Dee, Lola and Iced alongside Sluggers, with white-label manufacturing bringing in about 20% of revenue. In May 2026 a Juiced tin of five sold for $25 to $50, depending on the strain.
Trading cards, lunchboxes and collabs
The baseball theme goes past the pack. Sluggers sells trading cards, ashtrays, lunchboxes, plushies and apparel. At Hall of Flowers Ventura on March 18–19, 2026, booth visitors got collectible strain cards sealed in holographic tins, and the brand debuted a Jack Herer x Sluggers Hit Juiced five-pack.
Collaborations carry much of the catalog. The brand lists work with Cookies, Ball Family Farms, Champelli, Gashouse, Princess Peach, Lola Holistic and Fidel's. Forbes added Connected and Backpack Boyz, a limited edition with actor Chauncey Leopardi and a collaboration with rapper Xzibit.
Four states, Canada and a Northeast push
Licensing takes the brand beyond California. Sluggers sells in Arizona, Massachusetts, New York and Canada. Arizona gets two exclusive cultivars, Roadrunner and Cactus Breath, alongside Juiced packs, mini blunts, 2-gram vapes and 5-gram flower. Forbes reported in May 2026 that Maryland, New Jersey and New Mexico were planned for 2026.
The East Coast calendar stayed full in 2026. Juiced mini blunts launched on April 24 during NECANN weekend in Boston, with a trolley run from Boylston Street to Lansdowne Street. At Revelry Buyers Club at Basilica Hudson in New York, recapped on June 15, state partner HPI handed sample bags to registered retailers.
Schmidt sat on a FlowerExpo 2026 panel in June titled "Can Your Brand Travel? The Playbook for Scaling Cannabis Brands Across State Lines." During Phish's Fenway Park weekend on August 2–3, 2026, Sluggers took over New Dia on Lansdowne Street in Boston with PhanArt and the Weedaker Group.
Where Sluggers sells in 2026
Headset tracked Sluggers Hit in 800 licensed dispensaries in August 2026, 555 of them in California, with the deepest reach in Los Angeles, Sacramento, San Francisco, San Diego and Santa Ana. It ranked No. 5 in California pre-rolls, down one spot from a year earlier, and No. 6 in Arizona pre-rolls. Monthly sales topped $1 million, up 21.9% year over year.
Headset's top sellers that month included a Jack Herer Juiced Diamonds five-pack and a Fire OG Diamonds hash-and-kief five-pack. Forbes put 2025 revenue at about $60 million, with 2026 on track for $85 million and Natura turning out about 40,000 Sluggers pre-rolls a day. A separate online shop ships hemp-derived Juiced packs, blunts, vapes and flower, labeled below 0.3% delta-9 THC by dry weight.
For adults 21 and over.