At a glance
What Springbig is
Springbig is a business-to-business software company serving cannabis retailers and brands. Its platform combines loyalty programs, text and email messaging, marketing automation, customer data, referral tools, brand advertising and selected payment or subscription functions. It is an industry technology vendor, not a cultivator, dispensary or consumer cannabis product.
Founder and 2017 origin
Springbig was founded in 2017 by Jeffrey Harris, who brought prior loyalty-marketing experience to the cannabis sector. The company says its founders collectively had more than 20 years in retail rewards programs. Current leadership materials and a 2025 filing identify Harris as chief executive and board chair.
Core loyalty and messaging platform
The service helps retailers enroll customers, award and redeem points, segment audiences and send campaign or triggered communications. Its value depends on implementation, consent quality, data hygiene and regulatory compliance; access to a messaging tool does not by itself make every campaign lawful or effective.
Expanded product suite
Springbig's current features page lists brand advertising, the Budz referral program, digital payments and dispensary subscription tools alongside loyalty and automation. Product availability, integrations and commercial terms can change, so operators should validate the exact module, geography, point-of-sale compatibility and contract before purchase.
Public-company history
Springbig announced a merger with Tuatara Capital Acquisition Corp. in 2021 and completed the public-market transition in 2022. Transaction materials described a roughly $500 million estimated post-transaction equity value; that was a deal-era estimate, not a current valuation or revenue figure.
Nasdaq suspension and OTCQX trading
The company's 2025 annual filing states that Nasdaq suspended its common stock and warrants on September 5, 2023, after which the common stock began trading on the OTCQX Best Market under the symbol SBIG. This status is material context and supersedes older pages that simply call the company Nasdaq-listed.
Scale claims need dates
Merger-era materials reported more than 1,000 clients, over 2,300 retail locations and 41 million enrolled consumers. Springbig's current marketing cites access to more than 30 million dispensary customers for brand advertising. These are company-reported figures from different dates and definitions, not interchangeable audited measures of active users.
Privacy, consent and compliance
Loyalty and messaging systems handle identity, transaction and engagement data. Retailers remain responsible for notice, consent, opt-out handling, access controls, retention and vendor oversight. Cannabis marketing rules and TCPA exposure can vary by message and jurisdiction; software functionality is not legal clearance.
Research notes and claim limits. This profile prioritizes Springbig's current company and feature pages, investor releases and 2025 public filing. Historical transaction projections and scale figures are labeled by date. It does not infer profitability, current market value, customer retention or regulatory compliance from promotional metrics. Buyers should review live filings, security documentation, service terms and integration specifications.