Springbig is the software running the loyalty program behind the counter at a large share of dispensaries. It is not a cannabis brand you smoke or vape. It is the CRM, the text-message engine, and the rewards ledger that retailers use to remember who you are and pull you back through the door.
The platform bundles loyalty points and rewards, SMS and MMS campaigns, email, push notifications, subscriptions, referral tools, and a digital wallet customers pull up at checkout. Retailers can spin up a fully branded native app without hiring developers, connect it to whatever online menu they already run, and let shoppers redeem points on web orders.
Automations handle the repetitive work: win-back offers for lapsed shoppers, birthday and anniversary messages, VIP tiers for top spenders. Real-time analytics sit alongside them, tracking campaign performance against actual sales. In April 2026 the company shipped AI Audience Builder, which lets a marketer describe a customer segment in plain English and have the platform assemble it on the spot.
Integrations matter more than features in this category. Springbig connects to the point-of-sale and e-commerce systems dispensaries already run, and has announced loyalty tie-ins with operators and platforms including Native Roots and Greenline. A certified marketing partner program covers agencies that build campaigns on top of the platform, and a social equity program supports qualifying operators.
The company is headquartered in Boca Raton, Florida, and went public in June 2022 through a merger with a special-purpose acquisition company. Shares now trade over the counter under the ticker SBIG. Jaret Christopher took over as chief executive in March 2025, arriving alongside the acquisition of Vice CRM. The founding team came out of retail loyalty marketing, not cannabis.
The scale is real. In the first quarter of 2026 the platform pushed 147 million messages, up 11 percent year over year, on 5.4 million dollars of quarterly revenue, with subscriptions accounting for 88 percent of that. The company puts its brand advertising network reach at more than 30 million opted-in consumers across the United States and Canada.
Cannabis is still the core but no longer the whole business. Springbig now sells the same messaging and CRM stack into alcohol, CBD, smoke shops, nutraceuticals, casinos, and iGaming, which is to say anywhere the advertising rules are tight and the mainstream ad networks refuse the money. Non-cannabis revenue grew more than 200 percent between late 2025 and early 2026.
The reason any of this matters is compliance. Cannabis retailers cannot buy Google or Meta ads, so owned channels are effectively the whole marketing budget: a phone number, an email address, a points balance. That constraint is why a loyalty vendor ended up this central to how dispensaries grow, and why every operator has a strong opinion about text cadence.
Springbig is best understood as infrastructure rather than a brand with a personality. The interesting question for an operator is not whether the tools work, because they do. It is whether your list is deep enough and your offers good enough to earn back the subscription. Shops with thin foot traffic tend to blame the platform for what is really a list problem.
For a consumer, the Springbig account you already have is the reason your dispensary knows your birthday, and that rewards balance is usually redeemable on online orders as well as in the store. For a shop or a brand, the company books demos, runs the partner program, and takes applications for social equity pricing.