Springbig is a Boca Raton software company providing customer-loyalty and marketing tools to cannabis retailers and brands in the United States and Canada. Its platform combines loyalty accounts, SMS and email campaigns, automated messages, referrals, customer feedback, analytics and brand advertising. Springbig is a technology vendor rather than a cultivator or dispensary. Its common stock trades on the OTCQX Best Market under the symbol SBIG.
Loyalty programs
Retailers use Springbig to enroll customers, award points, manage rewards and create repeat-purchase programs. Loyalty rules can be tailored to the operator, so points earned at one dispensary should not be assumed usable at another. The retailer decides eligibility, expiration and redemption terms. Consumers should read the local program rules and understand that joining normally involves sharing contact and purchase information with the retailer and its service providers.
Where it operates
The messaging layer supports campaign broadcasts and triggered communications tied to milestones, win-back activity, rewards and other customer segments. Cannabis marketing faces carrier, consent and state-law constraints that ordinary retail campaigns may not share. A retailer remains responsible for lawful audience collection, age controls and opt-out handling. Springbig supplies the software infrastructure and delivery workflows; it does not replace the merchant’s legal and compliance obligations.
Automation, analytics and referrals
Springbig adds performance reporting, customer segmentation and the Budz referral program to its core loyalty tools. Online-ordering and point-of-sale integrations connect campaign behavior with retail transactions where configured. Analytics can help an operator compare repeat visits, redemptions and campaign response, but attribution depends on data quality and integration coverage. A reported message or redemption is not automatically proof that one campaign caused every resulting purchase.
AI Audience Builder
In April 2026, Springbig launched AI Audience Builder, which lets marketers describe a customer segment in natural language instead of constructing filters manually. The feature turns the request into an audience for campaign use. Retailers should still review the resulting segment, confirm consent and exclusion rules, and avoid sensitive or discriminatory targeting. Faster segmentation does not remove the need for human accountability over who receives a regulated-market message.
Public-company context
Springbig completed a business combination with Tuatara Capital Acquisition Corporation in 2022. It moved from Nasdaq to OTCQX in 2023 after not meeting Nasdaq’s continued-listing requirements. Public filings describe subscription revenue, messaging volumes, operating expenses and the challenges facing cannabis retail clients. Those dated financial measures belong to their reporting periods and can change. Investors should use current filings rather than relying on an older operating snapshot.
Contact
Springbig lists info@springbig.com for general inquiries and maintains separate client support. Retailers evaluating the system should compare point-of-sale compatibility, message pricing, consent tools, data exports, implementation support and contract terms. Consumers receiving unwanted messages should use the provided opt-out mechanism and contact the retailer that collected the number when necessary. The company’s software serves regulated retail and has also expanded into additional verticals.
Brand focus
From Boca Raton, FL, Springbig focuses on cannabis technology, loyalty marketing and sms marketing rather than cultivating or selling cannabis itself. cannabis technology is the main product or service lane, with loyalty marketing and sms marketing extending the offer around it.