Springbig is the Boca Raton, Florida software company that runs loyalty programs, text campaigns and email marketing for cannabis dispensaries across the United States and Canada. Jeffrey Harris co-founded it and ran it as CEO through March 2025. Its platform handles points, rewards, automated messages, referrals and brand advertising, all plugged into the retailer's point of sale.
The ownership changed hands in July 2026. SpringBig Holdings' second-quarter 2026 filing counted about 706 clients across more than 2,600 retail locations in North America.
Points, texts and the Budz link
The core product is the loyalty program. Dispensaries enroll shoppers, set point rules and push rewards and offers, then reach members by SMS, email and push notifications. Automations fire win-back offers, milestone messages and reward alerts without a marketer building each send.
Budz is the referral layer. Each member gets a unique, QR-enabled link to share, and anyone who signs up through it lands in the store's loyalty and SMS program. The retailer defines what counts as a valid referral and what both sides earn. Springbig says the average retailer on Budz picked up 276 referred customers in its first year.
The rest of the stack covers a CRM, real-time analytics, a campaign creator, a native app, online ordering, subscriptions and a feedback tool. In October 2024 Springbig added MP5, which sends personalized, full-screen interactive video through SMS and push.
Plugged into the POS
A loyalty program is only as good as the transaction data behind it, so Springbig wires into the systems dispensaries already run. The integrations page covers point-of-sale and ecommerce platforms including Dutchie, BLAZE, Treez, Cova, Greenline, POSaBIT, BioTrack, GrowFlow, Tymber and iHeartJane.
Analytics and marketplace connections include Headset and Weedmaps, and general marketing tools such as Shopify, HubSpot, Klaviyo and Mailchimp sit on the list too. The Greenline loyalty integration was announced on June 20, 2024.
Big retail accounts show the scale. Colorado's Native Roots, with more than 20 stores, announced its Springbig partnership on July 9, 2024. Its case study describes moving more than 650,000 loyalty members onto the platform after business hours, and marketing director Sam Shell called the migration a breeze.
Brands buying into retailer audiences
Springbig also sells to the brands on the shelf. Its Brands Marketplace lets cannabis brands run targeted SMS promotions to shoppers enrolled in retailer loyalty programs, co-marketed with the store. Springbig puts that audience at more than 30 million loyalty members and pitches segmentation by product preference and purchase behavior, with attribution reporting on each campaign.
Brand testimonials on the page come from Keef, Mistik Cannabis Co., Buddy Boy and Hycycle. The pitch is simple. Springbig's filings note that regulation restricts cannabis companies' access to traditional marketing and advertising channels, and the loyalty list goes straight to repeat buyers.
Tuatara, Nasdaq and the OTC
Springbig built its base early. By May 2021 it had 130 full-time employees and more than 1,000 clients, Refresh Miami reported, and it had bought cannabis survey company BudTender in 2020.
The public listing came through a SPAC. On June 14, 2022, Springbig closed its business combination with Tuatara Capital Acquisition Corporation. Its June 15 release put SBIG on the Nasdaq Global Market with more than 1,300 clients and 2,400 retail locations. The stock was quoted on the OTCQX from September 6, 2023 to March 31, 2025, and on the OTCQB Venture Market after that.
A founder hands off to VICE CRM
On March 17, 2025, Springbig announced it was acquiring VICE CRM, an AI-driven performance marketing platform for regulated industries, and naming its founder, Jaret Christopher, as CEO from April 1, 2025. Christopher had founded CRM company Sprout in 2017 and sold it to WM Technologies in 2021.
Harris stepped down as CEO on March 31, 2025 and stayed on as founder and chairman. Sam Harris, a co-founder, served as chief product officer. Under Christopher the company called itself AI-first, and on April 13, 2026 it launched AI Audience Builder, which turns a plain-English request into a customer segment for a campaign.
Casinos, sportsbooks and smoke shops
Cannabis is the home market, not the only one. On November 7, 2024 Springbig entered gaming with SMS campaigns for skilled gaming apps, casinos, sportsbooks and horse tracks, joined the AWS Marketplace and was accepted into the AWS ISV Accelerator. Its industries page now lists cannabis, alcohol, CBD, smoke shops, skilled gaming and casinos, sports betting and general retail.
The 2026 calendar followed that spread, with Springbig demo pages for NEXT.io 2026 and SBC Summit Americas 2026 alongside MJBizCon 2025. Its Certified Marketing Partners program trains agencies such as Smoke Break Agency, The TOKE Agency and LeafSuite through Springbig University, and the page was updated on August 31, 2026.
Who owns Springbig in 2026
On July 13, 2026, SpringBig Holdings transferred all of its equity in SpringBig, Inc., the operating software company, to LS Round II, LLC, an entity designated by its secured lenders. The holding company announced the completed reorganization on August 21, 2026.
That split the ticker from the product. SpringBig Holdings keeps the SBIG listing on the OTCQB as an SEC-reporting company under CEO Andrew Glashow, appointed July 10, 2026, and is evaluating mergers with private operating businesses. The Springbig platform itself now belongs to SpringBig, Inc. under LS Round II.