Headset is a Seattle cannabis data and business-intelligence company. Its software turns point-of-sale, menu, inventory and government data into retail dashboards, supply-chain tools and market projections. It is an industry-services company, not a producer, brand owner or dispensary.
Origins and ownership
Cy Scott, Scott Vickers and Brian Wansolich founded Headset in 2015 after founding Leafly and leaving it that year. Scott is chief executive officer, Vickers chief technology officer and Wansolich chief design officer. The company is based in Seattle.
Data scale
Headset describes more than 4,000 direct point-of-sale retailers, more than 7,000 ecommerce endpoints and over 11,000 unique data sources. Its ecommerce network spans 50 legal markets.
How the data is collected
Data comes from direct integration with participating retailers' point-of-sale systems: "We collect receipt level data from participating retail cannabis stores through a direct integration to their point-of-sale system." Analysts strip store-level attributes and draw an anonymous sample before the data reaches the Insights forecasting algorithm. Government-reported market totals are used where available.
Method and thresholds
Headset sets a coverage floor before publishing a market: "We will not release a read on a market until we have enough coverage to provide a statistically significant prediction," a bar the company puts at roughly 15 to 30 percent market penetration. Category, brand and product figures are projections from that store sample rather than a full census of every transaction. Pricing data and reports are pre-tax.
Where it operates
The product line includes Retailer, Insights, Bridge, Vault, ecommerce analytics, Nexus AI and an MCP server. Retailer tools focus on store operations and inventory; Insights supports market analysis; Bridge connects brand and retailer performance; Vault supports data exchange. Coverage depends on the dataset and market rather than one fixed state list for every product.
A projected sales figure is an estimate built from participating retailers and market controls, not a ledger of every transaction. Brand share, price and category results can also vary with geography, time period, tax treatment and product classification. Comparisons are most useful when the same definitions and market coverage are held constant.
Retailers use the platform for inventory, pricing and performance analysis, while brands can compare sell-through across participating accounts and markets. Vault, Bridge and ecommerce products solve different data-sharing problems. Prospective customers should confirm the covered markets, integrations, update frequency and permitted uses for the package they are considering.
Research use
Headset transaction data appears in academic and regulatory research, including a University of California, Irvine study hosted by the California Department of Cannabis Control that set out its coding and projection methods.
Headset supports connections from compatible assistants to its MCP server, with setup instructions dated August 2026. That interface extends access to authorized data tools; it does not turn confidential retailer information into a public dataset. The customer's account permissions and the individual tool determine what can be queried.
Brand focus
From Seattle, WA, Headset focuses on cannabis data, retail analytics and market intelligence rather than cultivating or selling cannabis itself. cannabis data is the main product or service lane, with retail analytics and market intelligence extending the offer around it.