Beard Bros is a grower-run cannabis media outfit that reports on the industry from the operator's side of the counter.
Who they are
Founded by brothers Bill and Jeff Levers, Beard Bros Pharms is a multi-state cannabis brand, advocacy and consulting firm, and media publisher rolled into one, working out of Los Angeles and Sacramento. They still make and sell RSO and tincture products — a working cannabis brand reporting on its own industry, which is a large part of why the reporting reads the way it does.
What they cover
State and international policy, licensing fights, business and finance, health and wellness research, products, culture, and opinion. Retail spotlights and cultivation-supplier features sit next to hard coverage of taxes, zoning and legislation.
Format and cadence
A daily news site, published in dated posts across a deep section tree, anchored by the weekly Friday Sesh newsletter. The site went live in 2018 and has run continuously since, adding a business directory, education material, spotlights and event listings.
Who it's for
Operators, cultivators and advocates first, with enough plain-language explanation to hold a reader who simply wants to understand why a market is behaving the way it is.
Where to find them
The website and the newsletter carry most of the work, with an Instagram feed, a YouTube network channel and a LinkedIn page alongside them.
Background and significance
Bill and Jeff Levers built Beard Bros Pharms as a cannabis business before establishing its media operation in 2018. The company now spans products, consulting and publishing, and its Friday Sesh newsletter anchors regular reporting on policy, licensing, operations, advocacy and industry culture. That operating background explains why its coverage frequently concentrates on rules and costs affecting plant-touching companies.
Distinctive role
Beard Bros occupies a hybrid position: it is produced by people participating in the same regulated market they cover. Its most distinctive work translates policy and operator problems into direct language shaped by experience inside licensed cannabis.