Beard Bros Pharms is the cannabis company run by brothers Bill and Jeff Levers, and its media arm covers the trade from the operator’s side. It publishes daily news, the weekly Friday Sesh newsletter and The Green List event calendar. In September 2026 it ran a long read with Mr. Sherbinski on his name, genetics and legacy.
Operating in California since 2013
The company has operated legally in California since 2013 and holds state distribution and manufacturing licenses secured under Prop 64. In 2018 it moved into licensed adult-use production. Bill Levers is CEO and Jeff Levers is COO. Operations span California, Massachusetts, Missouri and Canada.
The business runs as three units: Beard Bros Pharms for cannabis products, Beard Bros Media for content and advertising, and Beard Bros Travel. Beard Bros Media was formed in 2018 with the launch of beardbrospharms.com.
The Friday Sesh
The Friday Sesh is one email every Friday covering business, culture, policy and people. It is written for people who work in, build, invest in or care about cannabis, and it promises to skip PR spin and recycled headlines. The sign-off line on the signup page is short: “Always Dank. Never Spam.”
A newsroom with an operator’s point of view
The news desk tracks markets and policy from the inside. Late September 2026 headlines included a survey finding most New York operators losing money and a look at whether a wage board could follow. The desk also followed the timeline for Britain’s cannabis review.
Brand stories sit alongside the policy work. The September 18, 2026 feature gave Mr. Sherbinski, founder of Sherbinskis, room to tell his side of the fight over his name, genetics and legacy. The site also runs a business directory, an education hub and travel coverage under the same banner.
Friday Sesh LIVE takes the newsletter off the page
The first Friday Sesh LIVE was held in January 2024 at Greenstreet HQ, the beachfront Los Angeles estate formerly known as the Thelma Todd mansion. The format borrowed from a social studies debate: a curated room of brand owners, operators, investors, influencers and journalists working through the news of the day.
Elliot Lewis, founder and CEO of Catalyst Cannabis, spoke on California’s excise tax and its pull on markets nationwide. Maha Haq of Oaksterdam University spoke on how the Los Angeles Department of Cannabis Regulation works. Catalyst was among the event’s sponsors, and the Beard Bros site lists further LIVE dates as to be announced.
The Green List and MJBizCon week
The Green List is Beard Bros’ month-by-month directory of industry conferences, expos and mixers, running from September 2026 into March 2027. It lists Hall of Flowers in Sacramento, MJ Unpacked Missouri at the Sheraton Kansas City on October 13–15, 2026, and MJBizCon at the Las Vegas Convention Center.
Beard Bros also brings its own programming to Las Vegas. The MJBizCon x Beard Bros Media Day returns in 2026 as part of its MJBizCon week coverage. Travel Tuesday, a monthly interview series on the second Tuesday, profiles people working in cannabis travel.
Video on Beard Bros Media Network
The YouTube channel runs as Beard Bros Media Network, featuring people from cannabis and its adjacent industries. Programming mixes online cannabis tours, expert panels, light-hearted interviews and industry analysis, with grow guides and B2B podcast episodes in the rotation. Travel Tuesday episodes land there too.
Official channels
Read the news and sign up for the newsletter at beardbrospharms.com and Friday Sesh. Find Beard Bros on Instagram, YouTube and LinkedIn.