Respect My Region, or RMR, is a West Coast media company covering music, cannabis, sports and culture. It started in 2011 as a clothing line at Central Washington University and is run today by co-owners Joey Brabo and Mitch Pfeifer.
On May 1, 2026, Brabo broke down Hall of Flowers' move to Sacramento for November 4–5, 2026, ending the trade show's eight-year run in Santa Rosa.
From a Central Washington clothing line
RMR launched in 2011 to push Pacific Northwest urban culture, first on shirts and then through events and coverage. Its motto is Family Over Everything.
The company logged its first award from Seattle Weekly in 2017, the same year it hosted a run of West Coast events. In 2018 it widened its lens beyond the Northwest to music and cannabis culture everywhere. Its about page now frames that coverage as national and worldwide.
Music, sports and the culture beat
The site files stories under Music, Culture and Sports, with lanes for concerts, festivals, art, fashion, basketball, esports, football, soccer and UFC. Artist and brand submissions come in through their own section.
The mix stays broad week to week. On September 20, 2026, Brabo wrote up the Raiders' 26–14 win over the Chargers, and two days later he ranked the ten most valuable Pokémon cards ever sold.
Trade shows from Santa Rosa to Sacramento
Cannabis coverage runs heavy on the trade-show circuit, and Hall of Flowers is a fixture. RMR recapped Santa Rosa in 2024 and 2025, ran exclusive interviews from Hall of Flowers NYC in October 2025, then previewed and recapped Ventura in March 2026.
The Sacramento story tracks the same show into its next chapter. For the wider context, see why Hall of Flowers 2026 sits high on the B2B calendar. On September 21, 2026, Abel Estrada covered the Ohio Cannabis Health & Business Summit in Columbus, which listed 115 exhibitors and 81 speakers.
On stage at Hall of Flowers
RMR does more than cover the room. Brabo moderated the Iconoclasts panel at Hall of Flowers Ventura 2025, a conversation about top-shelf cultivation.
His panelists were Autumn Shelton of Autumn Brands and Neema of Cannabiotix. RMR revisited the panel in a March 12, 2026 Throwback Thursday piece.
The RMR Podcast and The Joey Brabo Show
The RMR Podcast debuted March 26, 2021, with Pfeifer and Brabo hosting live on Twitch, YouTube and Facebook, and audio on Spotify and Apple Podcasts. Apple lists 86 episodes on music, cannabis and marketing.
Guests have included Grove Bags' Jack Grover on packaging and artist Greg Welch of Cannabiscapes. On September 14, 2025, RMR launched The Joey Brabo Show, a weekly Monday video series with founders, artists and operators, streamed on YouTube, Facebook, LinkedIn and Twitch.
Media work for cannabis brands
RMR sells influencer packages and advertising alongside its editorial. In September 2026 it laid out how dispensaries can use RMR remote podcasting and social clips to promote their menus, plus a piece on social engagement for cannabis brands.
RMR's archive also shows its early read on cannabis creators. It featured Pot Brothers at Law in December 2018, interviewed the brothers in April 2020 and promoted their CannaCon OKC appearance with Raekwon in 2022.
Official channels
Find Respect My Region at respectmyregion.com, on Instagram, on YouTube, on LinkedIn, on X and on Spotify for The RMR Podcast.