93 Boyz is Vic Mensa's Chicago cannabis brand, launched in Illinois in August 2022 and billed on its own site as Chicago's first Black-owned cannabis brand. It sells flower, pre-rolls, kief-infused blunts, vapes and gummies across Illinois. Headset tracked it in 161 licensed Illinois dispensaries in August 2026.
The name is a birth year. Mensa was born in 1993, and the brand pairs that Chicago identity with a stated mission of reinvesting in communities shaped by cannabis prohibition.
The 2022 launch on Chicago shelves
93 Boyz hit Chicago dispensaries in August 2022, a little more than two years after Illinois legalized adult-use sales. Block Club Chicago reported at launch that Mensa co-owned the brand with Preston Oshita, the rapper who records as Towkio. The first drop was pre-rolls in three curated strains, with flower eighths and vape cartridges queued up behind them.
Production came through aerīz, an aeroponic cultivator, rather than a grow of its own. The first shelves were Dispensary33 in Andersonville and the West Loop and Mission in South Chicago and suburban Calumet City. Vibe and Ebony described the launch menu as flower eighths, pre-rolls and strain-specific vape cartridges, and tied the brand to SaveMoneySaveLife, Mensa's nonprofit built on cultural art and community service.
A brand without a license of its own
93 Boyz runs a brand-first model. MJBizDaily reported in September 2025 that the company partners with a licensed cultivator to develop its products and doesn't own cultivation or retail operations. Mensa stays hands-on anyway, working on design, choosing the cultivator and shaping how dispensaries sell the line.
He studies the craft. Mensa told MJBizDaily he read The 22 Immutable Laws of Branding and Building a Story Brand 2.0, and summed up the lesson in one line: "brands need stories." That brand talk took him to a fireside chat at MJBizCon on December 3, 2025.
Flower, Rellos and Loud Gummies
The site lists five core formats:
- Flower in 3.5-gram jars.
- Pre-rolls at 0.75 grams.
- Infused blunts at 1.5 grams.
- Vape cartridges in half-gram and 1-gram sizes.
- Gummies in 100-milligram packs of five 20-milligram pieces.
Retail menus go deeper. The brand's iHeartJane page carried 110 products, including smalls, 2-gram distillate disposables and kief-covered infused blunts. In Headset's August 2026 data the blunts sell as Rellos, in cultivars like Peanut Butter Mintz and Jet Fuel. The gummies sell as Loud Gummies, in varieties named Rawberry Kiwi, Fruity Cereal Milk, Lemonsteeze and Juicy Peach. A 2-gram Purple Urkle distillate disposable and a Platinum Cookies Rellos pre-roll also made the August 2026 top 10.
The strain roster
Strains rotate by drop, and the roster runs long. The site lists Jet Fuel, Super Donutz, The Lotto, Pit Stop, Jump Start, Gary Payton OG, Jealousy Thin Mintz, Rainbow Belts, Burn Out, Peanut Butter Mintz, Bathing Grape, Blue Z, Caddi Rainbows, Caked Up Candy, Cereal Milk, Hot Chipz, Kept Secret and NYC Diesel. Papaya Syrup, Pineapple AK, Platinum Cookies, Pound 34, Purple Urkle, Slurricane, Strawberry Cough and Trophy Wife fill out the list.
The team picks its own favorites on the site. Vic goes with Gary Payton OG, LeMonica with Gelonade and Amber with Jealousy Thin Mintz. NYC Diesel was the brand's top seller in August 2026, in a 7-gram bag, with the 3.5-gram jar also in the top 10.
Books Before Bars and Free Smoke
Books Before Bars is the brand's first community project. It works with Chicago bookseller Semicolon Books to send literature to incarcerated people, and WBEZ reported in December 2022 that it supplies underserved Illinois prison libraries. Respect My Region reported at launch that the books were headed to Cook County Jail. Mensa started mailing books to people inside at 17, and rapper Hundred Round Kado joined him on the program.
Block Club framed it as the first of many planned projects using cannabis profits to address mass incarceration in Black communities. In February 2026, 93 Boyz added Free Smoke, a cannabis assistance program built with Soul & Wellness for adults facing economic strain. Applications come in through the brand's social channels or an online form and are reviewed quarterly.
93 Boyz on Illinois shelves in 2026
Illinois is the whole map. Headset counted 93 Boyz in 161 licensed dispensaries in August 2026, with the deepest reach in Chicago, Springfield, Quincy, Champaign and East Dubuque. It ranked No. 14 in Illinois flower, off a peak of No. 10 in October 2025, plus No. 10 in pre-rolls, No. 16 in vapor pens and No. 28 in edibles.
The mix is shifting toward vapes. Flower made up 47.7% of August 2026 sales, vapor pens 29.6%, pre-rolls 16.4% and edibles 6.4%, and vape sales rose 347.5% year over year. Headset counted 85 SKUs. A separate merch store sells 93 Boyz apparel, and live retail menus run through iHeartJane.
For adults 21 and over.