Wyld is the Oregon gummy company that went from a two-burner stove in a Central Oregon farm building to the No. 1 edible brand in California, Colorado, Michigan and five other markets in Headset's August 2026 data. It dates itself to 2016 and three college friends; co-founder Aaron Morris still runs it as CEO, and its real-fruit gummies in THC and minor-cannabinoid blends sell in 16 states and Canada.
Two burners and a bad first batch
The money came first. In July 2015 Morris, a native Oregonian and University of Oregon grad, raised $150,000 from three childhood friends and spent 60 days researching dispensaries before settling on gummies as the gap in the market. His partners were Chris Joseph, who had launched Wild Roots, a craft distillery that infuses vodka with local berries, with Morris as his first employee; and Rene Kaza, a former firefighter whose father grew cannabis.
The early batches, made in an old farmhouse with one working burner, tasted like "crayons" and grew mold, according to Forbes. Morris fixed the recipe with techniques picked up on Reddit and advice from a gelatin supplier. Morris was blunt about the ambition in 2020: he wanted to build the "Anheuser-Busch of edibles" by hiring "rebels and misfits."
How a self-funded gummy got this big
Wyld grew without a big outside raise. Beyond the 2015 seed round it took senior debt and otherwise funded itself, New Cannabis Ventures reported in 2022, and it still describes itself as independent. It expanded through a mix of owned and partner licenses and handled its own distribution except where a state required a third party. Revenue hit $25 million in 2019 and passed $100 million in 2021.
By January 2026 Wyld counted about 1,100 employees and roughly 7,500 retail doors. Headset's August 2026 data put it in 3,815 licensed dispensaries, 675 of them in California, with more than $25 million in sales that month.
It ranked No. 1 in edibles in Alberta, Arizona, California, Colorado, Michigan, Nevada, Oregon and Washington, No. 2 in Illinois and New Jersey, and No. 3 in Missouri and Ontario. In California it sits ahead of Kiva's Camino and KANHA; in Colorado, ahead of Boulder's Wana Brands at No. 3.
Real fruit, fixed ratios
The formula has always been fruit first: real-fruit ingredients and natural flavors, designed by an in-house team of food scientists. The 2026 U.S. catalog sorts sixteen gummies into sativa-, hybrid- and indica-enhanced blends with line names like Active, Mellow and Dream:
- THC only: Marionberry, Huckleberry, Raspberry, Prickly Pear, Sour Apple, Sour Cherry and Sour Tangerine
- With CBD: Pomegranate at 1:1 THC to CBD, Peach at 2:1 CBD to THC and Strawberry at 20:1 CBD to THC
- With CBG, CBC or THCV: Pear at 1:1 THC to CBG, Blood Orange at 1:1 THC to CBC, Grapefruit at 1:1:1 THC, CBG and CBC, and Kiwi at 1:1 THC to THCV
- With CBN: Elderberry at 2:1 THC to CBN and Boysenberry at 1:1:1 THC, CBD and CBN
Two ratio gummies top the sales chart. Headset's five best-selling Wyld products in August 2026 were Boysenberry, Elderberry, Raspberry, Sour Apple and Pear, in that order.
Wyld CBD, Good Tide, Wyld Hemp and Grön
The brand has split into a family. Wyld CBD launched in 2019 with hemp-derived gummies, and Wyld Hemp followed in 2024 with hemp-derived delta-9 THC gummies and sparkling waters sold online. Good Tide, launched in 2022, makes single-strain hash rosin gummies with a coastal look and recyclable, compostable packaging, in Mango, Guava, Pineapple, Grapefruit, Kiwi Strawberry and Passion Fruit. Headset had Good Tide at No. 5 in California edibles in August 2026.
On January 5, 2026, Wyld announced a deal to acquire Grön, the Portland chocolate and confection maker led by founder and CEO Christine Apple, with about 300 employees and a footprint of nine states plus Canada. "This acquisition is about scaling a brand that's already winning," Morris said.
Grön keeps its own name, products and formulas, with no co-branding on the package, and Good Tide's site says Grön "is joining Good Tide in the Wyld family of brands." The combined company counts roughly 1,400 employees.
Oregon to 16 states and Canada
In 2020 Wyld sold THC gummies in four states, California, Colorado, Nevada and Oregon, and ran five production facilities. The 2026 list covers Arizona, California, Colorado, Illinois, Maryland, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon and Washington. The Canadian business was set up in December 2021 through Galaxie Brands, with Toronto's Humble & Fume handling sales, and Wyld now leads Alberta edibles.
Wyld Works
Wyld runs its social and environmental work under the name Wyld Works, organized around ending the harms of the drug war, sustainability and racial justice. By July 2026 the program counted 1,968 records expunged, $400,000 invested in cannabis entrepreneurs, 135,000 meals donated, 450,000 pounds of ocean-bound trash removed and 100,000 trees planted, plus 7,914 employee volunteer hours. Partners include Clear Clinic, Expunge Colorado, Three Square, The Conservation Alliance and The Freshwater Trust.
For adults 21 and over.