Blue Sage THC is a woman-owned Ventura, California cannabis brand built around one thing: a small-batch, full-spectrum infused body cream that moves only through licensed California dispensaries. Two founders, three scents, whole-plant infusion instead of a distillate shortcut, and a Central Coast origin story that predates adult-use legalization.
Who's Behind the Jar
Blue Sage runs on two people. Tawnia Sodergren is founder and CEO, a yoga teacher, artist and herbal obsessive who built the formula herself. Torane Phelps joined in 2016 as co-founder and CFO, bringing a background in music tour production, graphics and marketing, plus a communications degree from Menlo College.
The company is woman-owned, based in Ventura, and operates under West Beach Collective LLC. It offers employees profit-sharing, sources ingredients locally and sustainably, and pledges a share of yearly profits to organizations that match its values.
What's Actually in It
The active ingredient is full-spectrum cannabis oil from pesticide-free, regeneratively farmed California sun-grown, run through a whole-plant infusion. It rides in a base of shea butter, cocoa butter, hempseed oil, coconut oil, jojoba oil and vitamin E, with the jojoba infused with comfrey, calendula and helichrysum.
The label stays short on purpose: no petroleum, no parabens, no glycerin, no dyes, no alcohol, and no animal testing. Every product carries a lab-tested certificate of analysis, which is the line between a licensed California topical and an unregulated jar bought off the internet.
The Three Scents
Original is the signature, a blend that reads lavender and peppermint. Orange Chai goes warm, built on chai herbs and neroli pressed from orange blossom. Citrus Cedar goes earthy: citrus over cedar oil, with rosemary in the mix. Same base formula across all three, so pick the one you want to smell like.
How It Started
Tawnia was already deep in California cannabis during the Prop 215 years, baking for dispensaries while running her own skincare line. In 2014, after a back injury, she started infusing cannabis oil into an artisanal skin cream, and the early jars moved hand-to-hand through a Central Coast collective long before any of it had a barcode.
Adult-use legalization turned that shared recipe into a licensed brand, and Blue Sage stayed handmade through the switch. It is still made in artisanal batches in Southern California, which is not the usual path for a brand now stocked in all three regions of the state.
Hardware on the Shelf
Blue Sage took the Topical Wellness silver medal at the 2024 California State Fair and followed it with a State Fair gold in 2025. Topicals are the quietest category in the judging tent, which makes back-to-back medals worth noting.
Where to Find It
Blue Sage sits on shelves in all three major regions of California. Sespe Creek Collective in Ojai, The Artist Tree across Los Angeles and Fresno, Green Qween in DTLA and West Hollywood, Megan's Organic Market in San Luis Obispo, and The Green Cross in San Francisco all carry it, among a long list of others.
It is dispensary-only: valid ID, 21-and-up counter, no online checkout. The brand keeps a current retailer list on its own site and is openly recruiting more shops.
The High Rise Read
Topicals are the shelf most people walk past, which is exactly why a two-person Ventura outfit medaling twice is interesting. Blue Sage stayed small-batch when scaling out was the easier move, and the roadmap points at massage oils, transdermal patches and salves. Worth a look next time you're past the flower wall.