Curio Wellness is a family-owned, vertically integrated cannabis company based in Towson, Maryland. Michael Bronfein and his daughter Wendy Bronfein started it in 2014. Its flower, pre-rolls, vapes, chews, tablets, elixirs, topicals, tinctures and chocolates reach dispensaries in Maryland, Missouri, New Jersey and New York. It also owns the Far & Dotter dispensary brand.
The tagline is "Made for Well Beings." Headset tracked more than $5 million in Curio sales for August 2026.
A father-and-daughter start in 2014
Michael Bronfein came to cannabis with a long Baltimore business résumé. A certified public accountant and 1977 University of Baltimore accounting graduate, he co-founded NeighborCare, which grew from a neighborhood Baltimore pharmacy into a national pharmacy-services company. In 1999 he co-founded Sterling Partners, a growth-capital private equity firm that reached about $4 billion in assets.
He was also a partner at Caves Valley Partners, which redeveloped neighborhoods across Baltimore City and County. He started Curio with Wendy in 2014 and ran it as chief executive. Bronfein died on January 21, 2026, at 70, Jmore reported the next day.
Wendy Bronfein, Brad Friedlander and the 2026 bench
Wendy Bronfein is co-founder and chief brand officer. Before cannabis she was creative director of on-air promotions at LIVE! with Kelly & Michael and worked at NBC Universal and BBC Worldwide Americas. She holds a bachelor's degree in electronic media from George Washington University and an MBA from NYU Stern.
Her awards shelf includes The Daily Record's Empowering Women Award in 2024, the Baltimore Sun's Women to Watch in 2023 and The Cannabis Leadership Award in 2022. She has also landed on mg Magazine's "Ladies Leading the Cannabis Industry" list and the Baltimore Business Journal's 40 Under 40.
Brad Friedlander is acting chief executive officer. He joined Curio in 2017 and has served as chief operating officer, chief information and strategy officer and chief information officer. Before Curio he managed InnerWorkings' Baltimore office and worked at Legg Mason. Rebecca Bronfein Raphael is chief strategy officer.
Clean rooms, tissue culture and CO2 extraction
Curio says its facilities follow FDA and current good manufacturing practice guidelines, and it has held cGMP certification since 2019. The operation runs dedicated clean rooms, in-house analytical labs and CO2 extraction equipment. Each grow space is its own enclosed chamber with controlled temperature, humidity, CO2 and airflow.
Ph.D. plant scientists oversee plant health, research and the strain library. A product innovation team handles development and consumer research, and a scientific advisory board guides formulations and delivery formats. In Missouri, the team propagates through tissue culture, which lets Curio hold a deep genetic library in very little space.
Exclusive flower, chews and the Best Self Collection
Flower leads the sales mix. Headset put flower at 48.6% of Curio's August 2026 sales, ahead of pre-rolls at 19.6%, edibles at 17.8% and vapor pens at 13%. The top tier ships as Exclusive Premium Flower.
The flower menu includes Alien OG, Apple Fritter, Apples and Bananas, Blissful Wizard, Kush Mintz, Hot Wing, Jack Herer, Lemon Fresh and Midnight Climax. Pre-roll packs of two half-grams come in Alien OG, Blissful Wizard, Kush Mintz, Crumpets and Garlic Breath. One-gram vape cartridges run Blissful Wizard, Blue Dream, Jack Herer, Captain's Cake, Lemon Haze, Mango Kush and Midnight Climax.
Curio Chews come in flavors named Black Cherry Vanilla, Cotton Candy, Juicy Watermelon and Elderberry Hibiscus, with fast-acting versions in Citrus, Mixed Berry and Tropical. The Best Self Collection groups chews and vapes into six named formulas built with the scientific advisory board. amNewYork covered the collection's New York run on August 25, 2026.
Partner brands and the Vireo deal
Curio's catalog also carries partner brands. Its collaboration roster lists Dixie, Flower by Edie Parker, Happy Eddie, Kaviar, Ozone, Smokiez Edibles, Super Fog and Viola.
New York runs on licensing in the other direction. In July 2025, Vireo Growth signed on to manufacture and distribute Curio's portfolio in New York, starting with topicals, tablets, chews and vapes, and set a fourth-quarter 2025 launch in licensed dispensaries. Cannabis Equipment News framed it as a capital-light path into the state. By August 2026, amNewYork had the Best Self products on New York shelves.
Missouri, Greenlight and the Far & Dotter stores
Curio entered Missouri by acquiring an existing medical cannabis license focused on cultivation and manufacturing. In fall 2025 it bought four Greenlight Dispensaries locations, Cannabis Industry Journal reported in March 2026. The Missouri team releases six to eight strains a week and holds finished goods to a 21-day inventory rule.
Far & Dotter is Curio's owner-operated retail brand, formerly Curio Wellness Dispensary, and it uses a franchise model built around local entrepreneurs. Its site lists stores in Timonium, Elkton and Pikesville, Maryland, plus Olive Branch, Mississippi, and Browns Mills, New Jersey. The stores sell Curio products and add a spa offering massage and esthetics.
Where Curio sells in 2026
Curio's where-to-buy map covers Maryland, Missouri, New Jersey and New York. Missouri stockists include Good Day Farm, Codes and Proper Cannabis. RISE, Trulieve, Apothecarium and Culta carry it in Maryland, and Bloc, RISE and Sanctuary stock it in New Jersey.
Headset ranked Curio No. 5 in Maryland edibles, No. 6 in Maryland pre-rolls and No. 12 in Maryland flower for August 2026, plus No. 15 in Missouri flower. Its top sellers that month were 1-gram pre-roll two-packs of Pineapple OG, Alien OG, Blissful Wizard and Midnight Climax, followed by a 10-pack of Juicy Watermelon chews.
For adults 21 and over.