Jaunty is a New York cannabis brand that turns its own sun-grown flower into vapes, gummies, hash hole pre-rolls and cold cure live rosin. It launched in January 2023, right as the state's adult-use market opened, and it sells only through licensed New York dispensaries.
A New York Operation, Start to Finish
The brand is a trademark of Naturae New York Cannabis and operates under state processor license OCM-PROC-24-000091. Its roots go back to 2017, years before recreational sales began, when the team was already cultivating and extracting in New York State. Everything still runs in-state, with no out-of-state shipping and no dispensary of its own.
Hash First, Everything After
Jaunty builds its whole catalog around three oil types: isolate for precision blends, live resin for full-spectrum flavor, and solventless live rosin for purity. Genetics are grown specifically for extraction rather than for the jar, and the extraction method gets matched to the strain instead of the other way around. "In hash we trust" is the house line.
The flower behind those oils is grown for resin, not for looks: sun-grown plants selected purely for extraction, with the trichomes pulled off and the leftover plant material left behind. Isolate gets blended into strain-specific formulas, while the resin and rosin sides stay full-spectrum and solventless respectively.
What's Actually on the Shelf
Vapes are the anchor. Classics are one-gram 510-thread cartridges with cannabis-derived terpenes; Palms are 1.5-gram draw-activated all-in-ones. Above those sit Liquid Diamonds, live resin carts and solventless live rosin carts in strains like Tropical Z, Gelato 41 and Jokerz Candy 5.
Beyond vapes, the dab side is cold cure live rosin badder in pairings like Ice Cream Souffle, E85 and Strawberry Meltz. Tinctures round out the catalog.
The hash hole pre-rolls come as flower-and-rosin pairings: Stay Puft with Strawberry Meltz, Lemon Fresh with Nimbus Snacks, Velvet Lushers with Velvet Vine. The gummies split the same way, with a fast-acting line in flavors like Mango Sunrise and Dreamberry and a solventless live rosin line above it.
Proof in the Batch
Every product runs through in-house quality control and state-certified lab testing for potency, residual solvents, pesticides and contaminants. Results are published by batch number, so the code on your cartridge or gummy tin pulls up the actual panel for what you bought rather than a generic sheet.
How It Got Here
The origin story is scrappy: a surplus harvest, a decision to go it alone instead of supplying bigger names, and a launch timed to the opening of New York's legal market. Jaunty made its debut in January 2023 as one of the earliest vape brands on state shelves.
The Culture Side
The name is pronounced jawn-tee, and the brand leans into the wink, with three stated values that boil down to keep it real, make lemonade, and lighten up. It also runs collab drops, including a 420 Waldos Liquid Diamonds release in Super Boof.
Where to Grab It
Jaunty is New York only, sold through licensed dispensaries across the state, with a store locator on its site for finding the nearest one. There is no direct shipping and no company-owned dispensary; for now the map stops at the state border.
The High Rise Read
Jaunty's edge is that the vape line and the hash line come out of the same extraction room, and you can taste it. Start with a Live Rosin cartridge or a cold cure badder if terpenes are what you're after; the Classics carts are the everyday, no-drama pick. For adults 21 and over.