Jaunty is the New York extraction brand behind the vape line Forbes called the state's top-selling cannabis vape brand in April 2026. Four cofounders run it, and its Hoosick Falls operation has worked in cultivation and extraction since 2017 under the Naturae name. The menu covers vapes, gummies, cold cure live rosin and hash-infused pre-rolls for licensed New York dispensaries.
The pipeline keeps filling. Liquid Diamonds, previewed for 2026 in a December 2025 interview, sit on the 2026 vape menu, and the lab results page posts batch certificates dated August 2026.
From a CBD startup to Naturae
Nicolas Guarino started the business at 22 as a CBD company before pivoting to cannabis, amNY reported in December 2025. Forbes traces the move to his Venezuelan family's long line of South American farmers. Partner Brian Hinchcliffe supplied critical early funding, according to MJBizDaily.
Naturae received its adult-use license in summer 2022, and Jaunty products carry Naturae New York Cannabis processor license OCM-PROC-24-000091. Forbes lists Guarino, Christian Mollica, Connor Brown and Max Freeman as Jaunty's cofounders. Guarino holds the CEO title.
A surplus harvest and a January 2023 debut
Jaunty's own story kicks off with an unplanned call to turn a surplus harvest into what the team calls its golden opportunity. The line debuted in January 2023, and the company counts it among the first vape brands on New York's adult-use scene. First-month sales came to about $100,000, MJBizDaily reported in December 2024.
Three values sit under the name: keep it real, make lemonade and lighten up. "Don't be so damn serious," the brand writes. It markets itself as 100% New York owned and operated.
One banner since September 2024
On September 17, 2024, Naturae rebranded the whole operation as Jaunty, its flagship line. Sister brands Rezinators and Jumbodose moved under the Jaunty banner. The company said it was New York's second-highest-grossing vape brand at that point, with more than $10 million in year-to-date retail sales, 9.2% of vape category sales and placement in about 80% of licensed dispensaries.
"Jaunty has become the core part of our business that adult consumers recognize and rely on," Guarino said. MJBizDaily's December 2024 profile described a Hoosick Falls operation built around extraction and oil-based products. Jaunty worked with nine partner farms, five for flash-frozen material and four for biomass, and helped them with seeds, land preparation, harvest planning and labor. It runs its own distribution network.
Cartridges, Liquid Diamonds and Palms
Vapes carry the brand. The 2026 lineup runs five formats:
- Classic cartridges: Maui Wowie, Cherry Pie, Fire OG, Rainbow Belts, Durban Poison, Ghost OG, Super Lemon Haze and Granddaddy Purple
- Liquid Diamonds: Space Candy, 420 Waldos Super Boof, Magic Melon, Pineapple Whip, Apples & Bananas and Ruby Red Diesel
- Live resin cartridges: Tropical Z, Gelato 41, Gelato 33, GG4, Heir Heads and Nimbus Snacks
- Live rosin cartridges: Crunch N Munch, Jokerz Candy 5 and Ice Cream Soufflé
- All-In-One Palms: Cake Batter, Papaya Punch, Chocolate Diesel, Northern Lights, Alien OG, Cherry AK, Blackberry Kush and more
The live resin cartridges arrived in December 2025 with Heir Heads and Nimbus Snacks at $60 each. amNY reported that the input came from the company's Hoosick Falls farm, sun-grown from seed and clones with genetics through a Kounter Kulture partnership, then flash-frozen at harvest. Guarino said all of the packaging "says exactly what's in there."
Cold cure rosin with Kristian Andreassen
Jaunty went solventless in March 2025. The first cold cure live rosin drop brought Bloomfruit, Velvet Vine and Strawberry Meltz in 1-gram jars, with genetics from breeder Kristian Andreassen, known for tissue culture cloning work with Kounter Kulture. The process runs ice water extraction through 73–119 micron screens, then a slow cure at 65–70°F.
"Our cold-cure live rosin is completely solventless," Guarino said. The 2026 dab menu lists eleven cold cure live rosin badders, including Gush Mints, E85, Dime Piece, Ice Cream Soufflé and Honey Burst. Four hash-infused Hash Hole pre-rolls carry paired names: Stay Puft + Strawberry Meltz, Lemon Fresh + Nimbus Snacks, Purple Starfruit + Bloomfruit and Velvet Lushers + Velvet Vine.
Gummies built on hash and rosin
The first Jaunty gummies were made with CO2-extracted cannabis oil. By 2026 the range had split into three families. Hash Gummies are infused with solventless hash and come as Sour Orchard, Super Sour Lemonade, Strawberry Fields, Blueberry Stacks, Orange Swirl and Dreamberry. The Fast-Acting line runs Blueberry Lemonade, Mango Sunrise, Sour Watermelon and Dreamberry.
Solventless Live Rosin Gummies came in Sugar Plum, Sour Blue Razz, Strawberry Jam and Sour Apple. All four show as sold out on the September 2026 menu.
Jaunty's numbers in 2026
Forbes named Guarino, Mollica, Brown and Freeman to its 2026 Cannabis 42.0 list in April 2026. The profile counted more than 500 dispensaries statewide and about $30 million in yearly revenue, up from that $100,000 first month in January 2023. Jaunty's store locator covers dispensaries across the state, and the brand posts on Instagram as @get_jaunty.
For adults 21 and over.