THC Design is a Los Angeles indoor cultivator that came up through California's legacy market, entered the regulated medical market in 2016 and moved into adult-use sales in 2018. Ryan Jennemann co-founded it. It sells flower and pre-rolls in California and Nevada, and Headset ranked it No. 15 in Nevada flower for August 2026.
The 2026 run brought a first place at Nevada's 420 State Fair in April, a High Times strain-of-the-month pick in September and a hash collaboration the same month.
From Tulsa to a Los Angeles grow
Ryan Jennemann left Tulsa, Oklahoma for Los Angeles to grow cannabis, High Times wrote in May 2018. The National Cannabis Industry Association's January 2017 member spotlight listed him as president and owner and said THC Design launched publicly in 2014. High Times credited him as co-founder and chief cultivator, and much of the early staff were friends who followed him from Oklahoma.
The company joined NCIA in June 2016 and listed memberships in the California Cannabis Industry Association and Americans for Safe Access. Its community work in 2016 included beach cleanups with the Surfrider Foundation, lunch service at the Midnight Mission and more than 1,500 fleece blankets handed out to unhoused people.
Nine flowering rooms on a weekly harvest
The High Times tour laid out the machine. The main facility covered 20,000 square feet, with nine 1,000-square-foot flowering rooms timed so a different room came down every week. Each room ran 27 Gavita 1,000-watt lights, and the Wednesday harvest averaged 2.7 pounds per light, more than 70 pounds of dry flower a week.
The growers followed Oregon Tilth organic standards, and THC Design ran a 12-week paid internship that taught military veterans the cultivation business. The company calls the result estate-grown, single-sourced flower. It says its genetics program has produced more than 100 varieties.
Pre-roll titles and a Nevada sweep
The trophy shelf leans on joints. THC Design lists LA Weekly's 2022 and Weedmaps' 2023 titles for best pre-roll in California, plus LeafLink's best-selling flower in California for 2019. It also counts two High Times Cannabis Cup wins and eight Farmers Cup awards.
Nevada has been kind. At the 2025 Nevada Cannabis Awards Music Festival in Las Vegas, THC Design took first for best indica with Garlic Cocktail, first for best sativa and best pre-roll with XJ-13, and third for best cannabis brand overall, the company posted on October 7, 2025.
The streak carried into 2026. On April 20, 2026, the Green Ribbon Contest at the 420 State Fair at NuWu Cannabis Marketplace in Las Vegas gave first place in sativa to Crescendo and third place to El Chivo.
Pineapple Surprize and a Heritage Hash Co. drop
Pineapple Surprize, a Hawaiian Sativa x Skunk #1 cross, rolled out to licensed California dispensaries in August 2026 as the brand's strain of summer. In September 2026, David Downs picked it for his Terp Sherpa strains-of-the-month column in High Times.
On September 4, 2026, THC Design announced 1-gram pre-rolls that pair its indoor flower with solventless ice water hash from Heritage Hash Co., a California legacy hash maker. The first drop shipped in special-edition metallic purple packs to participating California dispensaries in limited quantities.
- El Chivo flower with Bubba Kush hash, the indica
- Blueberry Sugar flower with Super Pop Rocks hash, the hybrid
- Pineapple Surprize flower with Blueberry Waffles hash, the sativa
THC Design Sessions on camera
The brand also runs THC Design Sessions, a video and audio series on YouTube, Spotify and Apple Podcasts. Amanda Savage hosts with co-host Sabrina Kurth. The April 2026 420 special brought on Christina Wong, a Mogu Magu co-founder and Emerald Cup judge, to talk cooking with cannabis and how 420 moved from counterculture to the mainstream.
Inside the NCC Brands portfolio in 2026
By 2026, THC Design sat in the NCC Brands portfolio alongside lolo. An April 21, 2026 post introduced Brennan Monconduit as chief revenue officer of NCC Brands, overseeing sales, marketing and product strategy across the portfolio in California and Nevada. Monconduit, a Los Angeles native, came up in Prop 215 co-ops and spent six years at PAX.
A June 11, 2026 post on the THC Design site named NorCal Cannabis Co. as the vertically integrated operator behind those brands, all grown in-house. The same post promoted Sheree Semonich, who joined NorCal Cannabis Co. in August 2021, to California sales director.
Headset tracked more than $1 million in THC Design sales for August 2026, up 147.1% year over year, across 125 SKUs. Flower made up 73.94% of the mix and pre-rolls 26.06%. Headset ranked the brand No. 40 in California flower, up from No. 108 a year earlier, and No. 14 in Nevada pre-rolls. Crescendo eighths led its product list.
For adults 21 and over.