NorCal Cannabis Company is a San Francisco operator that grows, manufactures and distributes a house of California brands. It started in November 2014 with a permitted medical delivery dispensary in San Francisco. It built out from there into indoor cultivation, extraction, concentrates, edibles and distribution under one roof.
The current headline is lolo, the group's value label. Headset ranked lolo No. 34 in California flower for August 2026, and its September 6, 2026 update lists NorCal Cannabis Company as the parent.
A San Francisco delivery permit in November 2014
NorCal formed in November 2014 around a permitted medical cannabis delivery dispensary in San Francisco. It worked under the medical framework California voters created with Proposition 215 in November 1996. Co-founders Jigar Patel and David Hofflich run the company as co-chief executives, and the company says Patel brings 20 years in cannabis and Hofflich more than 20 years as a financial executive.
Growing came next. The first cultivation facility opened on Bryant Street in July 2015. A second San Francisco grow followed in the Mission District in February 2016, the same month manufacturing started. A Santa Rosa cultivation site opened in June 2016 and took the operation north of the city.
From Proposition 64 to a house of brands
California voters approved Proposition 64 in November 2016, and NorCal started retail development in August 2017. The company says it held California state licenses for all of its operations in 2018, and it made its first adult-use sale in February 2018. Ten California license numbers run along the footer of its site.
In 2019, NorCal launched a House of Brands division to build and run consumer labels. The push came with outside talent. In March 2019, Cannabis Business Times covered a round of hires under then-chief executive Douglas Cortina. Jeffrey Graham came over from advertising research at Google to lead business intelligence.
Chris Gomersall joined from creative strategy at Facebook and Instagram as executive creative director. Alex Lopoukhine arrived from TripAdvisor to run brand and product marketing. Nish Nadaraja, Yelp's sixth employee and the creator of its Elite Squad, took over retail marketing. That is a tech-marketing bench, pointed at cannabis shelves.
Indoor rooms from the Mission to Santa Rosa
NorCal says it runs about 130,000 square feet of indoor grow space and yields upwards of 12 tons a year. Botanists and farmers lead a cultivation program that mixes horticulture with technology. In-house teams handle processing and extraction, and the manufacturing side turns out concentrates and edibles next to the flower.
Data runs through all of it. NorCal analyzes its business from seed to sale and uses that work to predict consumer trends, the business-intelligence job Graham came in to build in 2019. Graham had also led research work at The New York Times, Twitter and BlackRock.
Lolo, the value line out of Santa Rosa
Lolo launched in Santa Rosa in 2018. It grows indoors in a facility with 40 rooms and 1,600 lights and sells flower and pre-rolls across three lines, Lolo Black, Lolo Classic and Lolo Nevada. The pitch is price. The brand keeps production costs low and passes the savings to the shelf, while it keeps developing genetics next to its older cultivars.
Headset's August 2026 numbers show the reach. Lolo ranked No. 34 in California flower and No. 58 in California pre-rolls, with 285 products at an average price of $14.24. It reached 247 dispensaries, 243 of them in California, and flower made up 78.33% of its sales.
The top Lolo products that month were the Blueberry Scone and OG Chem 1g pre-rolls, a Mimosa Punch hash-infused pre-roll, a Chemdawg eighth and Holy Grail OG smalls. Retail partners named on the Lolo site include STIIIZY, Embarc, Catalyst, Perfect Union, Connected, Off The Charts, March and Ash and One Plant.
Occidental Hills, Big Al's Exotics, 1Lyfe and Pass It Forward
The rest of the house covers different corners of the California market. Occidental Hills is the flower brand rooted in Occidental, in Sonoma County, and it honors the growers who farmed there from prohibition through legalization. Big Al's Exotics works the connoisseur end with small-batch releases and original crosses.
1Lyfe is the culture play. It is a cultivator brand built around California counterculture, connecting artists, skaters and DJs through cannabis. Pass It Forward carries a social-justice mission and donates a portion of all proceeds to the communities most affected by the War on Drugs. NorCal describes the portfolio as a mix of brands it incubated and partnerships with cultural icons and local artisans.
NorCal's footprint in 2026
In 2026, NorCal Cannabis Company is still the San Francisco parent of a vertically integrated California portfolio, with cultivation, manufacturing, distribution and brand teams in-house. Lolo reached 243 California dispensaries in August 2026 by Headset's count. Headset's September 6, 2026 update names NorCal Cannabis Company as Lolo's parent.
For adults 21 and over.