Wana Brands is the Boulder, Colorado edibles company Nancy Whiteman co-founded in 2010 and built into one of North America's biggest gummy makers. Its vegan, pectin-based gummies come in classic and fast-acting formats, sell in roughly 20 states plus Puerto Rico and Canada, and entered a Swiss pilot program in 2025. Since October 2024 the company has been owned by Canopy USA.
Nancy Whiteman's Boulder kitchen
Wana tells its origin story plainly: co-founder Nancy Whiteman "had a good feeling about the future of the cannabis industry when she first set up shop in a scrappy Colorado kitchen." The company calls itself woman-founded and born in Boulder, and it still dates everything to 2010, with the line "Making weed feel seen since 2010."
By 2021 that kitchen had become a vertically integrated Colorado operation plus a licensing division for other markets. Canopy Growth described Wana that October as the No. 1 cannabis edibles brand in North America by market share, sold in 12 U.S. states with more than 20 expected by the end of 2022, and holding the top share of the Canadian gummy market across nine provinces.
Whiteman was CEO at the time. She also created the Whiteman Family Foundation, a $50 million charity Wana partners with on food security, housing access, LGBTQIA+ rights and racial justice in cannabis.
From Canopy's option to Canopy USA
Wana's sale took three years to finish. On October 14, 2021, Canopy Growth paid $297.5 million up front for an option to acquire Wana, with the exercise price set at 15% of fair market value and further payments possible at the two-and-a-half and five-year marks.
On October 9, 2024, Canopy USA, the company Canopy Growth created for its U.S. cannabis strategy, completed its acquisition of all of Wana Wellness, The CIMA Group and Mountain High Products, the three entities that make up Wana.
Canopy USA also owns Acreage Holdings and a majority of Lemurian Inc., the California company behind Jetty Extracts, and at the Wana closing Canopy said Wana and Jetty would build a joint sales force in New York. Canopy Growth itself now holds a non-controlling, unconsolidated interest in Canopy USA, according to its August 2026 filings. Brooks Jorgensen spoke for Wana as president of Canopy USA when the brand went to Switzerland in December 2025.
Pectin, terpenes and the Quick gummy
The recipe is the pitch. Wana sets its gummies with fruit-derived pectin, "the same thing that sets your jam," instead of gelatin, which makes them vegan and melt-proof. Each piece carries 3 grams of organic sugar, no high-fructose corn syrup and no gluten in the recipe, and Wana adds back more than 30 terpenes across three blends.
The catalog runs Classic, Quick and Optimals gummies, plus Signature, Specialized, High Dose and Low-THC collections. Classic is the original format. Quick gummies use nano-encapsulation built with tech partner Azuca, and Wana puts their onset at 5 to 15 minutes against 45 to 90 for the Classic line.
Ratio gummies include Blood Orange at 20:1 CBD to THC, Pomegranate Blueberry Acai at 5:1, Exotic Yuzu at 2:1, Strawberry Lemonade at 1:1 and a 1:1:1 THC, CBG and CBC Swift Recovery Cherry Cola. Stay Asleep Dreamberry and Fast Asleep Dream Berry were Wana's two best-selling products in August 2026 by Headset's count, ahead of Peach Bellini, Sour Mango and a fast-acting Limoncello.
Feel How You Wana: the 2026 rebrand
In September 2026 Wana rebuilt the shelf around three feelings instead of strain labels: Activate for sativa, Center for hybrid and Unwind for indica, spread across 22 named feelings. Packaging moved to colorful cubes with custom illustrations, and the logo was refined while keeping its cannabis-leaf crown.
"The names changed. The flavors got a shake-up. The formula stayed put," Wana wrote, and it published state-by-state swap guides so regulars could find their old gummy under its new name. The tagline is "Feel How You Wana."
Where Wana sells in 2026
Wana's wholesale map splits the U.S. three ways. The West covers Arizona, Colorado, Montana, New Mexico and Nevada. What Wana calls its Midwestern region takes in Arkansas, Florida, Illinois, Michigan, Missouri, Mississippi, Ohio, Oklahoma and Puerto Rico. The East covers Connecticut, Massachusetts, Maryland, New Jersey and New York.
Headset tracked Wana in about 2,000 licensed dispensaries in August 2026, 288 of them in Colorado, with more than $5 million in monthly sales. It ranked No. 3 in edibles in Colorado, Connecticut and Illinois and No. 5 in Arizona. At home in Colorado it trails Wyld and Dialed In Gummies.
Abroad, Wana launched Sativa, Hybrid and Indica gummy packs in Zürich in December 2025 through Switzerland's regulated cannabis pilot program, with partner The Alpen Group. Online, Wana opened Wanderous in 2024 as a marketplace for hemp-derived gummies, sparkling drinks and partner brands; after federal hemp legislation passed in late 2025, the site is selling through its final hemp inventory.
Kiva, Wana and the scammers
Wana's biggest edible rivals are also occasional allies. In November 2023 Wana and Kiva Confections teamed up on a campaign warning buyers about fake online business accounts, unregulated online products and scammers asking for financial information. For two brands that built their names on labeled, consistent doses sold through licensed stores, counterfeits are a shared problem.
For adults 21 and over.