At a glance
West Coast Cure, commonly WCC, is a California cannabis brand founded in 2010 by brothers Jerett and Logan Wasserman. It grew from Prop 215-era flower and concentrates into flower, joints, infused products, vapes, solventless concentrates and gummies. Its history includes major competition recognition and significant 2024 pesticide recalls.
Founders and origin
The official company story says the brothers started in their father's backyard after Logan invested his savings in Jerett's cultivation and selection vision. WCC built relationships with California growers and became known for strain hunting and hash. The brand's account is first-party history, while its legal-market operations depend on licensed manufacturers and distributors.
Products
The current catalog covers concentrates, indoor and curated flower, infused flower, joints, infused joints, vape cartridges and hash gummies. Solventless products include rosin tiers and Dino Eggz; vape products use several extract formats. Inventory and producer information should be checked by SKU because WCC works across multiple inputs and licenses.
Culture and sourcing model
WCC's Fire In, Fire Out slogan expresses its claim that concentrate quality begins with raw flower. It highlights legacy farmers, phenotype selection, budtender events, festivals and California music culture. Terms such as fire, top-tier and 11/10 are brand language, not objective laboratory grades.
Awards and achievements
The company says Hardcore OG Cake Badder won first place at a 2012 High Times Cannabis Cup and credits that result with early recognition. Later products and collaborations received additional cup attention. Where an organizer archive is unavailable, the specific 2012 claim remains attributed to WCC rather than presented as independently re-scored.
2024 mandatory recalls
California's Department of Cannabis Control issued mandatory recalls for West Coast Cure vape products in 2024, including a July 2 CUREpen recall for Category I pesticide chlorfenapyr contamination. The official notice identifies Shield Management Group, LLC, license CDPH-10003818, as manufacturer for that product. Other DCC notices must be checked by UID.
Voluntary recall response
On October 7, 2024, WCC announced a voluntary recall covering a list of remaining product UIDs, offered refunds and said the action was not an admission of wrongdoing. That statement is the company's position; it does not erase the state's mandatory notices. Consumers must compare package UIDs with both regulator and company lists.
Current buying guidance
Purchase only from a licensed California retailer, verify the producer and batch COA and search the DCC recall portal before use. A passing compliance result reflects the required panel at the time of testing and may not cover every possible contaminant. Stop use and seek medical advice for adverse reactions.
Research basis and limits
This profile uses WCC's about, product, locator, laboratory and voluntary-recall pages plus California's official recall portal and contemporary reporting. Founders, products and recall history are documented. Current ownership percentages, private financials and a complete independently archived award ledger were not verified.