West Coast Cure, WCC on the packaging, is a California brand the Wasserman brothers started in 2010 in their father's backyard. Jerett handled cultivation and selection; Logan put up his life savings behind it. The catalog now runs flower, joints, infused joints, live resin, live rosin, cartridges, all-in-one devices and gummies, all of it sold through licensed California retailers.
The scale is real. Headset's September 6, 2026 snapshot put WCC above $1 million in August 2026 sales, with 382 SKUs stocked in 348 dispensaries, 347 of them in California and one in Maine.
The Wasserman brothers and the Prop 215 years
WCC's own history calls it one of the first brands out of the Proposition 215 era and one of the last still standing. The company lists four priorities: strain hunting, lifestyle, freshness and legacy. The build came from grower relationships and phenotype selection rather than a launch timed to adult-use licensing.
The award it still cites is old. Hardcore OG Cake Badder took first place at the 2012 High Times Cannabis Cup, and the slogan that came off the hash bench, Fire In, Fire Out, is the company's shorthand for input flower deciding the extract.
Who operates WCC now
The about page names Trilli, LLC as the licensed operator behind WCC's distribution, under California license C11-0001932-LIC, with logistics kept in house. Weedmaps lists the same distributor number on the brand page, which lines the retail listing up with the license.
Hash, rosin and the Bhomb line
Solventless is the flagship. The Bhomb line carries Dino Eggz, Sunny Side Up and cold cure badder at 1g, and WCC grades the rest of its solventless in tiers: tiers one and two in cold cure badder and jam, tiers three and four in badder. Live rosin also ships as diamonds and fresh press.
The hydrocarbon side is separate and broader in texture: live resin diamonds, sauce, wet badder, badder and sugar. Edibles come back to hash, with solventless gummies made using ice water hash.
Flower tiers and the Jefferey joints
Flower splits three ways. Bhomb Headstash comes in 3.5g and 10g glass jars, Top Shelf Indoor in 3.5g and 7g glass, and Premium in 3.5g, 14g and 28g mylar. Diamond Infused Premium Flower runs 3.5g, 7g and 14g.
Joints are a 1g single, a three-pack variety and minis at six 0.35g or ten 0.4g. The infused Jefferey line runs a 1.2g single, a five-pack of 0.65g joints and a three-pack of 1.2g.
CUREbar, CUREpen and the vape range
Vapes carry the sales. The 510 cartridges come as premium THC and live resin at 1g, and live rosin at 0.5g. All-in-ones run the CUREbar 2.0 in premium THC and live resin, a CUREbar Flip with two 0.5g tanks, and the older CUREbar 1.0.
Batteries are the CUREpen, variable from 3.2 to 3.8 volts, and the CUREpen Pro, which drops to 2.2 volts at the low end.
What Headset tracked in August 2026
Headset put WCC at No. 8 in California concentrates for August 2026, No. 13 in vapor pens, No. 22 in pre-rolls and No. 52 in flower. Vapor pens made 48.2% of its sales that month, pre-rolls 20.3%, concentrates 16.3%, flower 13.9% and edibles 1.2%.
The average item price was $18.84, down 7% year over year, with total sales down 20.3% over the same span. Headset ranked the CUREjoint Strawberry Banana 1g pre-roll as the brand's top seller for August 2026 at $24,927, up 12% month over month, followed by the CUREpen Skywalker OG and Granddaddy Purple distillate cartridges at 1g.
Where to buy it in 2026
WCC sells only through licensed retailers and delivery services. Its locator filters by storefront, delivery and Fresh Drop, with search radiuses out to 500 miles. Weedmaps showed roughly 20 pickup stores on the brand page, concentrated in the desert and Coachella Valley: Needles, Winterhaven, El Centro, Indio, Palm Desert, Cathedral City and Palm Springs, with menu prices between $11.40 and $50.
The homepage was last updated July 13, 2026. Hiring runs through careers@wcc.com and everything else through a contact form. Official accounts are @westcoastcure_ on Instagram, @WestCoastCure on X, WestCoastCureOfficial on Facebook and @westcoastcureofficial on YouTube.
Peers on the California vape shelf
At No. 13 in vapor pens for August 2026, WCC's cartridges and CUREbar devices work the same California category as STIIIZY, while the CUREjoint and Jefferey packs compete with Jeeter in pre-rolls. Both sit in the categories Headset tracks for the state, and WCC's mix leans harder on vapes than on flower.
For adults 21 and over.