At a glance
710 Labs is an independent cannabis producer best known for small-batch live rosin, flower and limited releases. Its public mantra is “quality over everything,” but the more useful description is operational: the company concentrates on proprietary genetics, organically sourced cultivation inputs, hand-finished flower and solventless hash products, then releases them through state-specific licensed channels.
Founder and history
Founder Brad Melshenker traces the company’s roots to The Greenest Green, a Boulder dispensary and hash bar he opened in 2009. In a 2021 interview, he described building a licensed extraction facility in 2012 and turning that work into what became 710 Labs. The company’s own history page says it has produced cannabis since 2010, so the cleanest timeline is a Boulder predecessor in 2009, production beginning around 2010, and the 710 extraction brand taking shape in 2011–2012.
The name “710” is concentrate culture shorthand: turned upside down, the digits resemble the word “OIL.” The company grew from a hash-focused Colorado operation into a multi-state brand without turning the parent story into a generic holding-company profile.
Products and release system
Live rosin remains the anchor. The wider collection includes Persy products, flower, Noodle Doinks, edibles and topicals. “Persy,” short for personal, is the label used for select premium batches. Close Friends and other special releases sit at the limited end of the catalog, while The List is the company’s direct allocation program for subscribers in supported markets.
710 also publishes a genetics library and educational material on living soil, phenotype hunting, batch pricing and storage. That matters because the brand asks shoppers to evaluate cultivar, batch and handling—not only potency. Product names and exact formats change with each market and harvest.
Where it operates
The official site currently maintains market pages for Colorado, California, Florida, Michigan and New Jersey. Online pickup and delivery are promoted in California, Colorado and Michigan, while a national store locator routes shoppers to licensed retailers. Availability is state-specific because cultivation and manufacturing occur under separate local licenses.
Recognition and influence
710 Labs is frequently profiled as a benchmark in the modern concentrate category, especially for live rosin and limited drops. The important, supportable achievement is not a vague award count; it is the company’s role in moving solventless hash, batch transparency and phenotype-focused releases from specialist culture into major legal markets. Founder interviews document the early hash-bar and extraction history behind that position.
The High Rise read
710’s premium case is strongest when the label gives you concrete information: genetics, batch, product tier, production method and storage guidance. Scarcity can reflect genuinely small production, but it can also intensify demand, so “limited” is not a quality measurement by itself.
Expect premium pricing and meaningful batch variation. A respected name cannot replace checking the specific jar or box in front of you. For shoppers who care about solventless extraction and traceable genetics, 710 remains one of the clearest reference points in the category. See more extract producers in the High Rise brand directory. 21+.
Availability and licensing
Availability changes by market and date. Use the official site or store locator for current inventory, and for regulated cannabis products confirm the licensed seller and manufacturer in the jurisdiction where the item is sold.
What to verify before buying
Check the exact package or model for current specifications, ingredients or materials, potency or test data where relevant, warnings, warranty terms and local legal restrictions. Retail listings can outlive discontinued or reformulated products.
Research basis and limits
This profile uses the six-source ledger attached to the record, prioritizing first-party, regulatory and independent materials. Company claims are identified as such, and ownership, performance or safety details not established by those sources are not inferred.